Halsey (singer) Audience in Germany
Halsey (singer) has an estimated audience of 271,474 people in Germany. 75.5% are female, 24.5% are male, average age 23.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Taylor Swift, Harry Potter, Ariana Grande, Leonardo DiCaprio, Livemusic.
The average Halsey (singer) fan in Germany is 23.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Taylor Swift, Harry Potter, Ariana Grande, with strongest over-indexing on Taylor Swift (6.04× the country average). Demographically, the Halsey (singer) audience skews more female with an average age of 23.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Halsey (singer) fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 23.1 |
| Estimated audience size | 271,474 |
Audience persona
The typical Halsey (singer) fan in Germany is more female, around 23.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Taylor Swift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,417 | 1.12× |
| Bayern | 49,129 | 1.13× |
| Baden-Württemberg | 37,444 | 1.01× |
| Hessen | 26,598 | 1.29× |
| Niedersachsen | 24,818 | 0.94× |
| Berlin | 16,184 | 1.33× |
| Rheinland-Pfalz | 13,799 | 1.01× |
| Sachsen | 12,205 | 0.92× |
| Schleswig-Holstein | 9,068 | 0.93× |
| Hamburg | 7,351 | 1.2× |
| Brandenburg | 7,134 | 0.85× |
| Thüringen | 5,656 | 0.82× |
| Sachsen-Anhalt | 5,452 | 0.78× |
| Mecklenburg-Vorpommern | 3,977 | 0.77× |
| Saarland | 2,878 | 0.86× |
| Bremen | 2,453 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taylor Swift | 6.04× | Music & Radio |
| Harry Potter | 2.58× | Movies & TV |
| Ariana Grande | 6.25× | Music & Radio |
| Leonardo DiCaprio | 6.61× | Movies & TV |
| Livemusic | 3.54× | Music & Radio |
| Miley Cyrus | 6.58× | Music & Radio |
| Harry Styles | 7.1× | Music & Radio |
| Twenty One Pilots | 17.75× | Music & Radio |
| Gigi Hadid | 10.57× | Fashion & Accessoires |
| Ryanair | 2.51× | Travel & Leisure |
| Ed Sheeran | 6.03× | Music & Radio |
| Batman | 2.42× | Movies & TV |
| Superman | 2.64× | Movies & TV |
| Spotify | 1.95× | Internet & Social Media |
| Arnold Schwarzenegger | 5.52× | Movies & TV |
| Art exhibition | 3.42× | Arts & Culture |
| Sports betting | 5.63× | Games |
| Pet food | 2.59× | Pets & Animals |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Apple Music | 4.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.64 |
| Pet Ownership | JOY | 2.59 |
| Mindfulness | BALANCE | 2.41 |
| Sustainability | BALANCE | 2.32 |
| Early Adopter Mentality | POWER | 2.3 |
| Urban Lifestyle | OPEN | 2.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.3% |
| Canada | 5.3% |
| United Kingdom | 4.8% |
See Halsey (singer) audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
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- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Halsey (singer) have in Germany?
Halsey (singer) has an estimated audience of 271,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Halsey (singer) fans?
75.5% of Halsey (singer) fans are female, 24.5% are male, with an average age of 23.1 years.
Which brands do Halsey (singer) fans like most?
Halsey (singer) fans show strongest brand affinity for Taylor Swift (6.04×), Harry Potter (2.58×), and Ariana Grande (6.25×) over the country average.
Where do Halsey (singer) fans live in Germany?
Halsey (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,417), Bayern (reach 49,129), and Baden-Württemberg (reach 37,444). These three regions account for the largest share of the active audience.
What other brands do Halsey (singer) fans also like?
Beyond Halsey (singer) itself, the audience over-indexes on Harry Potter (2.58×), Ariana Grande (6.25×), Leonardo DiCaprio (6.61×), and Livemusic (3.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Halsey (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.