Halsey (singer) Audience in United States

Halsey (singer) has an estimated audience of 3,264,359 people in United States. 75.4% are female, 24.6% are male, average age 26.7. Top regions: California, Texas, New York. Top brand affinities: Charli XCX, Imagine Dragons, ULTA Beauty, Taylor Swift, Millie Bobby Brown.

The average Halsey (singer) fan in United States is 26.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charli XCX, Imagine Dragons, ULTA Beauty, with strongest over-indexing on Charli XCX (15.82× the country average). Demographically, the Halsey (singer) audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Halsey (singer) fans

Demographic split for Halsey (singer) audience in United States
MetricValue
Female75.4%
Male24.6%
Average age26.7
Estimated audience size3,264,359

Audience persona

The typical Halsey (singer) fan in United States is more female, around 26.7 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Halsey (singer) in United States
RegionReachAffinity
California371,8801.04×
Texas276,9950.99×
New York197,2041.08×
Florida190,0600.86×
Pennsylvania118,6831.08×
Illinois116,6531.07×
Ohio114,7361.14×
North Carolina97,3460.99×
Michigan95,2231.12×
Georgia93,6690.93×
New Jersey89,3431.08×
Virginia76,3550.96×
Washington76,2811.16×
Arizona73,2301.1×
Massachusetts69,2561.08×
Tennessee67,0711.02×
Indiana62,4311.05×
Colorado60,4071.17×
Missouri57,5651.09×
Wisconsin51,6051.05×
Maryland50,9250.91×
Minnesota49,9451.07×
Oregon45,1681.21×
Alabama44,8560.98×
Kentucky43,2321.06×
South Carolina41,9220.85×
Oklahoma38,7711.07×
Louisiana36,9430.88×
Connecticut34,5011.05×
Utah34,4851.18×
Nevada32,8571.04×
Iowa27,0141×
Kansas25,6391×
Arkansas25,2290.94×
Mississippi20,7500.77×
Nebraska16,4921.01×
Idaho16,2170.99×
New Mexico15,8240.97×
West Virginia14,6740.97×
New Hampshire13,2501.03×
Maine13,1781.13×
Hawaii11,9710.85×
Rhode Island9,6710.93×
Washington, District of Columbia8,6800.88×
Montana8,6020.95×
Delaware7,1500.79×
Alaska6,7810.97×
South Dakota6,5880.87×
North Dakota6,4120.96×
Vermont4,5990.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halsey (singer) audience
BrandAffinityCategory
Charli XCX15.82×Music & Radio
Imagine Dragons21.92×Music & Radio
ULTA Beauty4.44×Beauty & Wellness
Taylor Swift3.43×Music & Radio
Millie Bobby Brown4.92×Movies & TV
Superman1.85×Movies & TV
Streetwear3.3×Fashion & Accessoires
Gigi Hadid10.14×Fashion & Accessoires
Harry Potter2.2×Movies & TV
Bonnaroo Music Festival9.68×Music & Radio
Teyana Taylor5.2×Movies & TV
Makeup Tutorials3.41×Beauty & Wellness
Eyelash extensions3.49×Beauty & Wellness
Do it yourself (DIY)1.66×Home & Garden
Art exhibition3.38×Arts & Culture
Louis Vuitton2.71×Fashion & Accessoires
Spotify1.54×Internet & Social Media
New York Knicks3.68×Sports
Personal care2×Health
Urban Outfitters2.97×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halsey (singer) audience
TraitClusterScore
SustainabilityBALANCE2.14
MindfulnessBALANCE1.9
Pet OwnershipJOY1.72
LGBTQ+ IdentityOPEN1.7
ExtroversionTHRILL1.68
Urban LifestyleOPEN1.56

Worldwide distribution

Worldwide audience distribution share by country for Halsey (singer)
CountryShare
United States52.3%
Canada5.3%
United Kingdom4.8%

See Halsey (singer) audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Halsey (singer) have in United States?

Halsey (singer) has an estimated audience of 3,264,359 people in United States, concentrated in California and Texas.

What is the gender split and age of Halsey (singer) fans?

75.4% of Halsey (singer) fans are female, 24.6% are male, with an average age of 26.7 years.

Which brands do Halsey (singer) fans like most?

Halsey (singer) fans show strongest brand affinity for Charli XCX (15.82×), Imagine Dragons (21.92×), and ULTA Beauty (4.44×) over the country average.

Where do Halsey (singer) fans live in United States?

Halsey (singer) fans in United States are most concentrated in California (reach 371,880), Texas (reach 276,995), and New York (reach 197,204). These three regions account for the largest share of the active audience.

What other brands do Halsey (singer) fans also like?

Beyond Halsey (singer) itself, the audience over-indexes on Imagine Dragons (21.92×), ULTA Beauty (4.44×), Taylor Swift (3.43×), and Millie Bobby Brown (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halsey (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.