Rascasse Audience Intelligence

Halsey (singer) Audience in United States

A data profile of the people who buy, follow and care about Halsey (singer) in United States — modelled from more than twelve digital signal sources. Halsey (singer) has an estimated audience of 3,019,013 people in United States.

#117among Singer-songwriter in United States#1559among Person in United States#1038in Music & Radio

The average Halsey (singer) fan in United States is 26.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Imagine Dragons, Charli XCX, ULTA Beauty, with strongest over-indexing on Imagine Dragons (25.27× the country average).

Demographically, the Halsey (singer) audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halsey (singer) fan in United States is more female, around 26.7 years old, with strong Extroversion tendencies and a notable affinity for Imagine Dragons.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halsey (singer) profile in United States.

Audience size
3M
in United States
Gender
75.4%♀
24.6% male
Age
26.7
average years
Country rank
#10237
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halsey (singer) fans

75.4% are female, 24.6% are male, average age 26.7.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Halsey (singer) audience in United States
MetricValue
Female75.4%
Male24.6%
Average age26.7
Estimated audience size3,019,013
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Halsey (singer) audience in United States
Age bracketShare%
16-1954%
20-2926%
30-3911%
40-496%
50+2%
Fig. 04

Worldwide distribution

49.2%

of the worldwide Halsey (singer) audience comes from United States.

Worldwide audience distribution share by country for Halsey (singer)
CountryShare
United States49.2%
Canada5.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halsey (singer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Halsey (singer) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.24×
02Colorado~60K1.15×
03Utah~30K1.12×
04Washington~70K1.11×
05Ohio~100K1.08×
06Michigan~90K1.07×
07Arizona~70K1.07×
08Minnesota~50K1.07×
09Alaska~7K1.07×
10Massachusetts~70K1.06×
11New Hampshire~10K1.06×
12Missouri~60K1.05×
13Kentucky~40K1.05×
14Oklahoma~40K1.05×
15Connecticut~30K1.05×
16Nevada~30K1.05×
17Nebraska~20K1.05×
18Pennsylvania~100K1.04×
19New York~200K1.03×
20Illinois~100K1.03×
21New Jersey~90K1.03×
22Indiana~60K1.03×
23Wisconsin~50K1.03×
24North Dakota~7K1.03×
25Idaho~20K1.02×
26California~400K1.01×
27Iowa~30K1.01×
28New Mexico~20K1.01×
29Tennessee~70K1.00×
30Alabama~50K1.00×
31Maine~10K1.00×
32Montana~9K1.00×
33West Virginia~20K0.99×
34Kansas~30K0.98×
35Rhode Island~10K0.97×
36South Dakota~7K0.96×
37North Carolina~90K0.95×
38Virginia~70K0.94×
39Texas~300K0.93×
40Arkansas~30K0.93×
41Maryland~50K0.92×
42Washington, District of Columbia~9K0.91×
43Georgia~90K0.90×
44Louisiana~40K0.90×
45Hawaii~10K0.90×
46Vermont~5K0.87×
47South Carolina~40K0.86×
48Florida~200K0.84×
49Delaware~8K0.84×
50Mississippi~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Halsey (singer), United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halsey (singer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halsey (singer) audience
#·InterestCategoryAffinity×
01Imagine DragonsMusic & Radio25.27×
02Charli XCXMusic & Radio12.41×
03Gigi HadidFashion & Accessoires6.97×
04Teyana TaylorMovies & TV5.70×
05ULTA BeautyBeauty & Wellness4.01×
06Bruno MarsMusic & Radio3.48×
07Anne HathawayMovies & TV3.17×
08Taylor SwiftMusic & Radio2.69×
09Eyelash extensionsBeauty & Wellness2.62×
10Millie Bobby BrownMovies & TV2.57×
11PoshmarkShopping2.29×
12Art exhibitionArts & Culture2.27×
13StreetwearFashion & Accessoires2.10×
14Louis VuittonFashion & Accessoires2.07×
15Target CorporationShopping1.66×
16SupermanMovies & TV1.63×
17CVS PharmacyShopping1.59×
18Harry PotterMovies & TV1.53×
19Personal careHealth1.53×
20TMZInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halsey (singer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halsey (singer) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.56×
MindfulnessBALANCE1.46×
SustainabilityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halsey (singer) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
TraditionCONSERVATISM0.52×
Family OrientationCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halsey (singer) have in United States?

Halsey (singer) has an estimated audience of 3,019,013 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Halsey (singer) fans?

75.4% of Halsey (singer) fans are female, 24.6% are male, with an average age of 26.7 years.

03

Which brands do Halsey (singer) fans like most?

Halsey (singer) fans show strongest brand affinity for Imagine Dragons (25.27×), Charli XCX (12.41×), and ULTA Beauty (4.01×) over the country average.

04

Where do Halsey (singer) fans live in United States?

Halsey (singer) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Halsey (singer) fans also like?

Beyond Halsey (singer) itself, the audience over-indexes on Charli XCX (12.41×), ULTA Beauty (4.01×), Teyana Taylor (5.7×), and Taylor Swift (2.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halsey (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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