Hamburger SV (women) Audience in Germany
Hamburger SV (women) has an estimated audience of 720,243 people in Germany. 34.2% are female, 65.8% are male, average age 35.9. Top regions: Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: Litter box, Progressive rock, Buddy – The Buddy Holly Story, Mackenzie Foy, Emperor Entertainment Group.
The average Hamburger SV (women) fan in Germany is 35.9 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include Litter box, Progressive rock, Buddy – The Buddy Holly Story, with strongest over-indexing on Litter box (1.76× the country average). Demographically, the Hamburger SV (women) audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Hamburger SV (women) fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 35.9 |
| Estimated audience size | 720,243 |
Audience persona
The typical Hamburger SV (women) fan in Germany is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 123,753 | 1.77× |
| Schleswig-Holstein | 107,777 | 4.17× |
| Nordrhein-Westfalen | 76,003 | 0.48× |
| Hamburg | 61,334 | 3.77× |
| Baden-Württemberg | 30,375 | 0.31× |
| Bayern | 27,503 | 0.24× |
| Hessen | 23,096 | 0.42× |
| Rheinland-Pfalz | 21,131 | 0.59× |
| Sachsen-Anhalt | 16,711 | 0.9× |
| Mecklenburg-Vorpommern | 11,828 | 0.86× |
| Berlin | 11,566 | 0.36× |
| Brandenburg | 10,338 | 0.46× |
| Sachsen | 7,846 | 0.22× |
| Thüringen | 7,222 | 0.39× |
| Saarland | 4,247 | 0.48× |
| Bremen | 3,558 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.76× | Pets & Animals |
| Progressive rock | 2.16× | Music & Radio |
| Buddy – The Buddy Holly Story | 6.29× | Music & Radio |
| Mackenzie Foy | 6.88× | Fashion & Accessoires |
| Emperor Entertainment Group | 4.41× | Business & Career |
| Alaska | 3.5× | Travel & Leisure |
| Loincloth | 2.76× | Fashion & Accessoires |
| Google Analytics | 2.34× | Internet & Social Media |
| santa eulalia | 12.58× | Travel & Leisure |
| Bully (2011 film) | 4.63× | Movies & TV |
| Noodle (Gorillaz) | 2.4× | Music & Radio |
| Snow White (Fables) | 1.71× | Literature |
| Golden Gate | 3.91× | Games |
| Hebe | 3.35× | Home & Garden |
| Sailor | 3.41× | Travel & Leisure |
| Cosenza Calcio | 11.48× | Sports |
| Pro-Ject | 4.29× | Music & Radio |
| Jura Mountains | 3.67× | Travel & Leisure |
| Tuscany | 2.99× | Travel & Leisure |
| Carrie (novel) | 3.6× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.22 |
| Risk Appetite | THRILL | 1.07 |
| Patriotism | CONSERVATISM | 1.07 |
| Early Adopter Mentality | POWER | 1.02 |
| Spirituality | BALANCE | 1 |
| DIY Mentality | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.8% |
| Indonesia | 2.0% |
| United States | 1.2% |
See Hamburger SV (women) audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Hamburger SV (women) have in Germany?
Hamburger SV (women) has an estimated audience of 720,243 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of Hamburger SV (women) fans?
34.2% of Hamburger SV (women) fans are female, 65.8% are male, with an average age of 35.9 years.
Which brands do Hamburger SV (women) fans like most?
Hamburger SV (women) fans show strongest brand affinity for Litter box (1.76×), Progressive rock (2.16×), and Buddy – The Buddy Holly Story (6.29×) over the country average.
Where do Hamburger SV (women) fans live in Germany?
Hamburger SV (women) fans in Germany are most concentrated in Niedersachsen (reach 123,753), Schleswig-Holstein (reach 107,777), and Nordrhein-Westfalen (reach 76,003). These three regions account for the largest share of the active audience.
What other brands do Hamburger SV (women) fans also like?
Beyond Hamburger SV (women) itself, the audience over-indexes on Progressive rock (2.16×), Buddy – The Buddy Holly Story (6.29×), Mackenzie Foy (6.88×), and Emperor Entertainment Group (4.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hamburger SV (women). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.