Hannover Airport Audience in Germany
Hannover Airport has an estimated audience of 323,528 people in Germany. 51.7% are female, 48.3% are male, average age 39.6. Top brand affinities: Germany national football team, Ryanair, Bundesliga, Hamburger SV, TK Maxx.
Top brand affinities include Germany national football team, Ryanair, Bundesliga, with strongest over-indexing on Germany national football team (3.32× the country average). Demographically, the Hannover Airport audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Hannover Airport fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.6 |
| Estimated audience size | 323,528 |
Audience persona
The typical Hannover Airport fan in Germany is balanced, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Germany national football team.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany national football team | 3.32× | Sports |
| Ryanair | 2.28× | Travel & Leisure |
| Bundesliga | 1.6× | Sports |
| Hamburger SV | 2.76× | Sports |
| TK Maxx | 1.82× | Shopping |
| Lufthansa | 1.88× | Travel & Leisure |
| FlixBus | 2.33× | Cars & Mobility |
| Sports betting | 3.98× | Games |
| Tour de France | 2.62× | Sports |
| 3. Liga | 1.84× | Sports |
| EasyJet | 2.37× | Travel & Leisure |
| Women's soccer | 2.02× | Sports |
| FIS Alpine Ski World Cup | 3.21× | Sports |
| Turkish Airlines | 2.36× | Travel & Leisure |
| KLM | 3.35× | Travel & Leisure |
| Leonardo DiCaprio | 2.11× | Movies & TV |
| Arnold Schwarzenegger | 2.33× | Movies & TV |
| S.S.C. Napoli | 2.83× | Sports |
| Outlet store | 2.19× | Shopping |
| Low-cost carrier | 3.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.13 |
| Travelling | THRILL | 1.12 |
| Indulgence | JOY | 1.1 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.7% |
| United States | 6.1% |
| Italy | 2.2% |
See Hannover Airport audiences in other countries
More Airport audiences in Germany
- Santorini (Thira) National Airport (4,377,100)
- Airport (4,003,920)
- Flughafen Stuttgart (1,425,190)
- Flughafen Hannover (1,187,242)
- Frankfurt Airport (819,855)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hannover Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.