Hans Christian Andersen Audience in Germany
Hans Christian Andersen has an estimated audience of 264,463 people in Germany. 80.3% are female, 19.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carlsberg Group, Finding Nemo, Ariel (detergent), Airbnb, Efficient energy use.
The average Hans Christian Andersen fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carlsberg Group, Finding Nemo, Ariel (detergent), with strongest over-indexing on Carlsberg Group (27.71× the country average). Demographically, the Hans Christian Andersen audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Fashion designer
Demographics of Hans Christian Andersen fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 39.1 |
| Estimated audience size | 264,463 |
Audience persona
The typical Hans Christian Andersen fan in Germany is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Carlsberg Group.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,469 | 0.85× |
| Bayern | 38,375 | 0.9× |
| Baden-Württemberg | 26,620 | 0.74× |
| Niedersachsen | 21,407 | 0.83× |
| Sachsen | 18,828 | 1.45× |
| Hessen | 17,756 | 0.88× |
| Berlin | 13,983 | 1.18× |
| Schleswig-Holstein | 12,131 | 1.28× |
| Rheinland-Pfalz | 9,655 | 0.73× |
| Brandenburg | 9,456 | 1.15× |
| Thüringen | 8,428 | 1.25× |
| Sachsen-Anhalt | 7,947 | 1.16× |
| Hamburg | 6,955 | 1.16× |
| Mecklenburg-Vorpommern | 5,141 | 1.02× |
| Saarland | 1,994 | 0.61× |
| Bremen | 1,789 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carlsberg Group | 27.71× | Food & Beverages |
| Finding Nemo | 16.82× | Movies & TV |
| Ariel (detergent) | 9.49× | Home & Garden |
| Airbnb | 1.75× | Travel & Leisure |
| Efficient energy use | 2.4× | Technology & Electronics |
| Children's literature | 2.95× | Literature |
| Renewable energy | 1.94× | Business & Career |
| Tour de France | 3.5× | Sports |
| QVC | 2.01× | Movies & TV |
| Alpine skiing | 1.94× | Sports |
| Der Tagesspiegel | 2.1× | News |
| Eurowings | 1.63× | Travel & Leisure |
| Andrea Berg | 2.73× | Music & Radio |
| Livemusic | 1.77× | Music & Radio |
| Schlager music | 1.71× | Music & Radio |
| Art exhibition | 2.09× | Arts & Culture |
| Ecotourism | 2.26× | Business & Career |
| Tchibo | 1.63× | Shopping |
| Florian Silbereisen | 1.87× | Music & Radio |
| Museum | 1.66× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.81 |
| Sustainability | BALANCE | 1.78 |
| Design Affinity | PREMIUM | 1.77 |
| Community Orientation | OPEN | 1.76 |
| Tradition | CONSERVATISM | 1.7 |
| Family Orientation | CONSERVATISM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Germany | 15.1% |
| Denmark | 8.1% |
See Hans Christian Andersen audiences in other countries
- Hans Christian Andersen — United States
- Hans Christian Andersen — United Kingdom
- Hans Christian Andersen — France
- Hans Christian Andersen — Italy
- Hans Christian Andersen — Spain
- Hans Christian Andersen — Brazil
- Hans Christian Andersen — Japan
- Hans Christian Andersen — South Korea
- Hans Christian Andersen — India
More Fashion designer audiences in Germany
- Harald Glööckler (3,122,937)
- Jean Paul Gaultier (1,492,705)
- Karl Lagerfeld (1,389,702)
- Tom Ford (1,211,175)
- Vivienne Westwood (914,066)
Frequently asked questions
How many fans does Hans Christian Andersen have in Germany?
Hans Christian Andersen has an estimated audience of 264,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hans Christian Andersen fans?
80.3% of Hans Christian Andersen fans are female, 19.7% are male, with an average age of 39.1 years.
Which brands do Hans Christian Andersen fans like most?
Hans Christian Andersen fans show strongest brand affinity for Carlsberg Group (27.71×), Finding Nemo (16.82×), and Ariel (detergent) (9.49×) over the country average.
Where do Hans Christian Andersen fans live in Germany?
Hans Christian Andersen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,469), Bayern (reach 38,375), and Baden-Württemberg (reach 26,620). These three regions account for the largest share of the active audience.
What other brands do Hans Christian Andersen fans also like?
Beyond Hans Christian Andersen itself, the audience over-indexes on Finding Nemo (16.82×), Ariel (detergent) (9.49×), Airbnb (1.75×), and Efficient energy use (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hans Christian Andersen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.