Rascasse Audience Intelligence

Hans Christian Andersen Audience in Germany

A data profile of the people who buy, follow and care about Hans Christian Andersen in Germany — modelled from more than twelve digital signal sources. Hans Christian Andersen has an estimated audience of 263,788 people in Germany.

#15among Fashion designer in Germany#4111among Person in Germany#363in Literature

The average Hans Christian Andersen fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carlsberg Group, Finding Nemo, Efficient energy use, with strongest over-indexing on Carlsberg Group (31.89× the country average).

Demographically, the Hans Christian Andersen audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hans Christian Andersen fan in Germany is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Carlsberg Group.

Category: Literature · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hans Christian Andersen profile in Germany.

Audience size
264K
in Germany
Gender
80.3%♀
19.7% male
Age
39.1
average years
Country rank
#18982
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hans Christian Andersen fans

80.3% are female, 19.7% are male, average age 39.1.

Fig. 02

Gender split

80.3%
Female
19.7%
Male
Demographic split for Hans Christian Andersen audience in Germany
MetricValue
Female80.3%
Male19.7%
Average age39.1
Estimated audience size263,788
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Hans Christian Andersen audience in Germany
Age bracketShare%
16-1911%
20-2930%
30-3924%
40-4918%
50+17%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Hans Christian Andersen audience comes from Germany.

Worldwide audience distribution share by country for Hans Christian Andersen
CountryShare
United States31.3%
Germany14.5%
Denmark7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hans Christian Andersen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hans Christian Andersen fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.41×
02Thüringen~8K1.26×
03Schleswig-Holstein~10K1.25×
04Brandenburg~10K1.16×
05Hamburg~7K1.16×
06Sachsen-Anhalt~8K1.15×
07Berlin~10K1.14×
08Mecklenburg-Vorpommern~5K1.07×
09Bremen~2K0.88×
10Bayern~40K0.87×
11Hessen~20K0.86×
12Niedersachsen~20K0.84×
13Nordrhein-Westfalen~50K0.82×
14Rheinland-Pfalz~10K0.75×
15Baden-Württemberg~30K0.73×
16Saarland~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Hans Christian Andersen, Germany
0.72×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hans Christian Andersen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hans Christian Andersen audience
#·InterestCategoryAffinity×
01Carlsberg GroupFood & Beverages31.89×
02Finding NemoMovies & TV22.05×
03Ariel (detergent)Home & Garden9.52×
04Non-alcoholic beverageFood & Beverages4.31×
05Mineral waterFood & Beverages4.22×
06Children's literatureLiterature2.96×
07Efficient energy useTechnology & Electronics2.80×
08Christmas marketFood & Beverages2.64×
09PastryFood & Beverages2.52×
10EcotourismBusiness & Career2.33×
11Public transportCars & Mobility2.20×
12Udo LindenbergMusic & Radio2.06×
13Der TagesspiegelNews1.93×
14TraditionPolitics & Society1.87×
15Let's Dance (German TV series)Movies & TV1.83×
16QVCMovies & TV1.69×
17Renewable energyBusiness & Career1.68×
18EurowingsTravel & Leisure1.67×
19InnovationBusiness & Career1.67×
20Online newspaperNews1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hans Christian Andersen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hans Christian Andersen audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.87×
Community OrientationOPEN1.82×
IndividualismJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hans Christian Andersen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Price SensitivityPREMIUM0.71×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hans Christian Andersen have in Germany?

Hans Christian Andersen has an estimated audience of 263,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hans Christian Andersen fans?

80.3% of Hans Christian Andersen fans are female, 19.7% are male, with an average age of 39.1 years.

03

Which brands do Hans Christian Andersen fans like most?

Hans Christian Andersen fans show strongest brand affinity for Carlsberg Group (31.89×), Finding Nemo (22.05×), and Efficient energy use (2.8×) over the country average.

04

Where do Hans Christian Andersen fans live in Germany?

Hans Christian Andersen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hans Christian Andersen fans also like?

Beyond Hans Christian Andersen itself, the audience over-indexes on Finding Nemo (22.05×), Efficient energy use (2.8×), Ariel (detergent) (9.52×), and Non-alcoholic beverage (4.31×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hans Christian Andersen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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