HarperCollins Audience in Germany
HarperCollins has an estimated audience of 256,500 people in Germany. 74.0% are female, 26.0% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Theocracy, Stradivarius, Mothercare, Pillow.
The average HarperCollins fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Theocracy, Stradivarius, with strongest over-indexing on Rossmann (1.97× the country average). Demographically, the HarperCollins audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of HarperCollins fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 37.4 |
| Estimated audience size | 256,500 |
Audience persona
The typical HarperCollins fan in Germany is more female, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,363 | 0.99× |
| Bayern | 45,446 | 1.1× |
| Baden-Württemberg | 29,230 | 0.84× |
| Niedersachsen | 21,867 | 0.88× |
| Hessen | 20,648 | 1.06× |
| Berlin | 15,979 | 1.39× |
| Hamburg | 14,390 | 2.48× |
| Sachsen | 12,007 | 0.95× |
| Schleswig-Holstein | 11,134 | 1.21× |
| Rheinland-Pfalz | 10,733 | 0.84× |
| Thüringen | 6,170 | 0.94× |
| Brandenburg | 5,942 | 0.75× |
| Sachsen-Anhalt | 4,320 | 0.65× |
| Mecklenburg-Vorpommern | 3,064 | 0.63× |
| Bremen | 1,794 | 0.82× |
| Saarland | 1,523 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.97× | Shopping |
| Theocracy | 15.41× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Mothercare | 2.07× | Kids & Family |
| Pillow | 1.52× | Home & Garden |
| Sinaloa | 12.67× | Travel & Leisure |
| VfL Wolfsburg | 1.7× | Sports |
| The Hollies (Official) | 6.58× | Music & Radio |
| Pierre Huyghe | 18.14× | Arts & Culture |
| Personalised Gifts | 1.51× | Home & Garden |
| Video izle | 2.58× | |
| Este, Veneto | 1.86× | Travel & Leisure |
| Figure painting (hobby) | 2.97× | Arts & Culture |
| The Hunt (2012 film) | 3.23× | Movies & TV |
| Home Delivery | 1.8× | Food & Beverages |
| Whataburger | 3.62× | Food & Beverages |
| Huck (magazine) | 5.85× | Internet & Social Media |
| Minestrone | 1.52× | Food & Beverages |
| Liberace | 3.6× | Music & Radio |
| Zagreb | 2.34× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.48 |
| Extroversion | THRILL | 1.37 |
| Mindfulness | BALANCE | 1.34 |
| Tradition | CONSERVATISM | 1.31 |
| Urban Lifestyle | OPEN | 1.26 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 40.4% |
| Germany | 11.1% |
| France | 10.0% |
See HarperCollins audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
Frequently asked questions
How many fans does HarperCollins have in Germany?
HarperCollins has an estimated audience of 256,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HarperCollins fans?
74.0% of HarperCollins fans are female, 26.0% are male, with an average age of 37.4 years.
Which brands do HarperCollins fans like most?
HarperCollins fans show strongest brand affinity for Rossmann (1.97×), Theocracy (15.41×), and Stradivarius (1.97×) over the country average.
Where do HarperCollins fans live in Germany?
HarperCollins fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,363), Bayern (reach 45,446), and Baden-Württemberg (reach 29,230). These three regions account for the largest share of the active audience.
What other brands do HarperCollins fans also like?
Beyond HarperCollins itself, the audience over-indexes on Theocracy (15.41×), Stradivarius (1.97×), Mothercare (2.07×), and Pillow (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HarperCollins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.