Heilbronn Audience in Germany
Heilbronn has an estimated audience of 1,229,793 people in Germany. 48.7% are female, 51.3% are male, average age 38.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Ryanair, Tour de France, Sports betting, FIS Alpine Ski World Cup, Alpine skiing.
The average Heilbronn fan in Germany is 38.4 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Ryanair, Tour de France, Sports betting, with strongest over-indexing on Ryanair (1.64× the country average). Demographically, the Heilbronn audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Heilbronn fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 38.4 |
| Estimated audience size | 1,229,793 |
Audience persona
The typical Heilbronn fan in Germany is balanced, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 922,345 | 6.16× |
| Bayern | 221,377 | 1.12× |
| Nordrhein-Westfalen | 196,323 | 0.73× |
| Hessen | 111,440 | 1.19× |
| Rheinland-Pfalz | 71,797 | 1.17× |
| Niedersachsen | 67,011 | 0.56× |
| Berlin | 33,882 | 0.62× |
| Sachsen | 30,162 | 0.5× |
| Schleswig-Holstein | 20,169 | 0.46× |
| Thüringen | 17,538 | 0.56× |
| Hamburg | 16,376 | 0.59× |
| Brandenburg | 15,084 | 0.4× |
| Sachsen-Anhalt | 13,280 | 0.42× |
| Saarland | 11,720 | 0.78× |
| Mecklenburg-Vorpommern | 8,486 | 0.36× |
| Bremen | 5,915 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 1.64× | Travel & Leisure |
| Tour de France | 3.5× | Sports |
| Sports betting | 3.93× | Games |
| FIS Alpine Ski World Cup | 4.17× | Sports |
| Alpine skiing | 1.8× | Sports |
| Arnold Schwarzenegger | 3.32× | Movies & TV |
| Fressnapf | 1.85× | Shopping |
| Iron Maiden | 3.9× | Music & Radio |
| S.S.C. Napoli | 3.85× | Sports |
| 3. Liga | 2× | Sports |
| Meghan Markle | 3.11× | Fashion & Accessoires |
| Booking.com | 1.53× | Travel & Leisure |
| Comedy club | 3.81× | Movies & TV |
| Sido | 3.32× | Music & Radio |
| Thomas Gottschalk | 1.51× | Movies & TV |
| Fast casual restaurants | 2× | Food & Beverages |
| 1. FC Heidenheim | 2.39× | Sports |
| Real estate investing | 2.37× | Business & Career |
| Sun tanning | 2.56× | Beauty & Wellness |
| EasyJet | 1.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.09 |
| Sustainability | BALANCE | 1.08 |
| Sports Activity | POWER | 1.06 |
| Need for Security | CONSERVATISM | 1.01 |
| Pet Ownership | JOY | 0.99 |
| Family Orientation | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.2% |
| Switzerland | 3.3% |
| Italy | 2.0% |
See Heilbronn audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Heilbronn have in Germany?
Heilbronn has an estimated audience of 1,229,793 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Heilbronn fans?
48.7% of Heilbronn fans are female, 51.3% are male, with an average age of 38.4 years.
Which brands do Heilbronn fans like most?
Heilbronn fans show strongest brand affinity for Ryanair (1.64×), Tour de France (3.5×), and Sports betting (3.93×) over the country average.
Where do Heilbronn fans live in Germany?
Heilbronn fans in Germany are most concentrated in Baden-Württemberg (reach 922,345), Bayern (reach 221,377), and Nordrhein-Westfalen (reach 196,323). These three regions account for the largest share of the active audience.
What other brands do Heilbronn fans also like?
Beyond Heilbronn itself, the audience over-indexes on Tour de France (3.5×), Sports betting (3.93×), FIS Alpine Ski World Cup (4.17×), and Alpine skiing (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heilbronn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.