Heilbronn Audience in Germany
Heilbronn has an estimated audience of 1,229,793 people in Germany. 48.7% are female, 51.3% are male, average age 38.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Natural rubber, Metamorphoses, Caprivi Strip, Rhodiola.
The average Heilbronn fan in Germany is 38.4 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Natural rubber, Metamorphoses, with strongest over-indexing on Progressive rock (3.32× the country average). Demographically, the Heilbronn audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Heilbronn fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 38.4 |
| Estimated audience size | 1,229,793 |
Audience persona
The typical Heilbronn fan in Germany is balanced, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 922,345 | 6.16× |
| Bayern | 221,377 | 1.12× |
| Nordrhein-Westfalen | 196,323 | 0.73× |
| Hessen | 111,440 | 1.19× |
| Rheinland-Pfalz | 71,797 | 1.17× |
| Niedersachsen | 67,011 | 0.56× |
| Berlin | 33,882 | 0.62× |
| Sachsen | 30,162 | 0.5× |
| Schleswig-Holstein | 20,169 | 0.46× |
| Thüringen | 17,538 | 0.56× |
| Hamburg | 16,376 | 0.59× |
| Brandenburg | 15,084 | 0.4× |
| Sachsen-Anhalt | 13,280 | 0.42× |
| Saarland | 11,720 | 0.78× |
| Mecklenburg-Vorpommern | 8,486 | 0.36× |
| Bremen | 5,915 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.32× | Music & Radio |
| Natural rubber | 1.64× | Cars & Mobility |
| Metamorphoses | 2.01× | Literature |
| Caprivi Strip | 4.17× | |
| Rhodiola | 3.85× | Health |
| Catania | 2.65× | Travel & Leisure |
| Lev Yashin | 2.39× | Sports |
| MS Mode | 1.55× | Fashion & Accessoires |
| Hollister, California | 1.92× | Travel & Leisure |
| Bülent Korkmaz | 3.23× | Sports |
| Test pilot | 1.52× | |
| Divergent series | 3.27× | Movies & TV |
| JR Aquino | 3.52× | |
| Hippophae | 1.53× | Health |
| Hippocrates | 2.87× | Politics & Society |
| California University of Pennsylvania | 2.74× | Business & Career |
| Brookside | 3.93× | Movies & TV |
| ixigo | 2× | Travel & Leisure |
| Argenteuil | 1.7× | Travel & Leisure |
| Pineto | 1.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.09 |
| Sustainability | BALANCE | 1.08 |
| Sports Activity | POWER | 1.06 |
| Need for Security | CONSERVATISM | 1.01 |
| Pet Ownership | JOY | 0.99 |
| Family Orientation | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.2% |
| Switzerland | 3.3% |
| Italy | 2.0% |
See Heilbronn audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Heilbronn have in Germany?
Heilbronn has an estimated audience of 1,229,793 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Heilbronn fans?
48.7% of Heilbronn fans are female, 51.3% are male, with an average age of 38.4 years.
Which brands do Heilbronn fans like most?
Heilbronn fans show strongest brand affinity for Progressive rock (3.32×), Natural rubber (1.64×), and Metamorphoses (2.01×) over the country average.
Where do Heilbronn fans live in Germany?
Heilbronn fans in Germany are most concentrated in Baden-Württemberg (reach 922,345), Bayern (reach 221,377), and Nordrhein-Westfalen (reach 196,323). These three regions account for the largest share of the active audience.
What other brands do Heilbronn fans also like?
Beyond Heilbronn itself, the audience over-indexes on Natural rubber (1.64×), Metamorphoses (2.01×), Caprivi Strip (4.17×), and Rhodiola (3.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heilbronn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.