Rascasse Audience Intelligence

Heilbronn Audience in Germany

A data profile of the people who buy, follow and care about Heilbronn in Germany — modelled from more than twelve digital signal sources. Heilbronn has an estimated audience of 1,229,793 people in Germany.

#91among City in Germany#394among POI in Germany#441in Travel & Leisure

The average Heilbronn fan in Germany is 38.4 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Deutsche Bahn, Ryanair, Tour de France, with strongest over-indexing on Deutsche Bahn (1.84× the country average).

Demographically, the Heilbronn audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heilbronn fan in Germany is balanced, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Deutsche Bahn.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heilbronn profile in Germany.

Audience size
1.2M
in Germany
Gender
48.7%♀
51.3% male
Age
38.4
average years
Country rank
#5381
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heilbronn fans

48.7% are female, 51.3% are male, average age 38.4.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Heilbronn audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age38.4
Estimated audience size1,229,793
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Heilbronn audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4924%
50+15%
Fig. 04

Worldwide distribution

78.8%

of the worldwide Heilbronn audience comes from Germany.

Worldwide audience distribution share by country for Heilbronn
CountryShare
Germany78.8%
Switzerland3.3%
Italy2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heilbronn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heilbronn fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~900K6.60×
02Rheinland-Pfalz~70K1.15×
03Hessen~100K1.14×
04Bayern~200K1.07×
05Saarland~10K0.80×
06Nordrhein-Westfalen~200K0.69×
07Bremen~6K0.59×
08Berlin~30K0.57×
09Thüringen~20K0.57×
10Hamburg~20K0.57×
11Niedersachsen~60K0.54×
12Sachsen~30K0.49×
13Schleswig-Holstein~20K0.45×
14Sachsen-Anhalt~10K0.43×
15Brandenburg~20K0.40×
16Mecklenburg-Vorpommern~9K0.38×
Fig. 06

Affinity by region

Affinity by region — Heilbronn, Germany
0.38×1.00×6.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heilbronn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heilbronn audience
#·InterestCategoryAffinity×
01Oliver KahnSports4.69×
02FIS Alpine Ski World CupSports2.69×
031. FC HeidenheimSports2.64×
04Tour de FranceSports2.31×
05Sports bettingGames2.23×
06Arnold SchwarzeneggerMovies & TV2.16×
07N26Business & Career2.14×
08Motor oilCars & Mobility2.04×
09Meghan MarkleFashion & Accessoires2.00×
10Non-alcoholic beverageFood & Beverages1.92×
11Deutsche BahnCars & Mobility1.84×
12EasyJetTravel & Leisure1.76×
13Face powderBeauty & Wellness1.76×
14Solar energyHome & Garden1.65×
15Efficient energy useTechnology & Electronics1.63×
163. LigaSports1.63×
17Boris BeckerSports1.58×
18RyanairTravel & Leisure1.56×
19Garden furnitureHome & Garden1.54×
20Junge FreiheitNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heilbronn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heilbronn audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.31×
IndividualismJOY1.21×
Need for SecurityCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heilbronn audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Early Adopter MentalityPOWER0.74×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heilbronn have in Germany?

Heilbronn has an estimated audience of 1,229,793 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Heilbronn fans?

48.7% of Heilbronn fans are female, 51.3% are male, with an average age of 38.4 years.

03

Which brands do Heilbronn fans like most?

Heilbronn fans show strongest brand affinity for Deutsche Bahn (1.84×), Ryanair (1.56×), and Tour de France (2.31×) over the country average.

04

Where do Heilbronn fans live in Germany?

Heilbronn fans in Germany are most concentrated in Baden-Württemberg (reach ~900K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Heilbronn fans also like?

Beyond Heilbronn itself, the audience over-indexes on Ryanair (1.56×), Tour de France (2.31×), Solar energy (1.65×), and Efficient energy use (1.63×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Heilbronn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heilbronn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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