HGTV Audience in Germany
HGTV has an estimated audience of 836,428 people in Germany. 53.6% are female, 46.4% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Obi (store), Entertainment, Sports, Outdoor recreation, Vehicles.
The average HGTV fan in Germany is 36.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Obi (store), Entertainment, Sports, with strongest over-indexing on Obi (store) (2.72× the country average). Demographically, the HGTV audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of HGTV fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 36.2 |
| Estimated audience size | 836,428 |
Audience persona
The typical HGTV fan in Germany is balanced, around 36.2 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,241 | 1.02× |
| Bayern | 115,174 | 0.86× |
| Baden-Württemberg | 104,683 | 0.92× |
| Niedersachsen | 90,571 | 1.11× |
| Hessen | 53,109 | 0.83× |
| Berlin | 39,081 | 1.04× |
| Rheinland-Pfalz | 34,268 | 0.82× |
| Brandenburg | 33,563 | 1.29× |
| Schleswig-Holstein | 32,897 | 1.1× |
| Sachsen | 32,720 | 0.8× |
| Sachsen-Anhalt | 27,314 | 1.26× |
| Thüringen | 19,917 | 0.93× |
| Hamburg | 16,804 | 0.89× |
| Mecklenburg-Vorpommern | 15,714 | 0.98× |
| Bremen | 10,747 | 1.5× |
| Saarland | 6,526 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 2.72× | Shopping |
| Entertainment | 1.88× | Movies & TV |
| Sports | 2× | Sports |
| Outdoor recreation | 2.04× | Sports |
| Vehicles | 2.06× | Cars & Mobility |
| Harry Potter | 2.11× | Movies & TV |
| Bundesliga | 2.29× | Sports |
| Food and drink | 1.73× | Food & Beverages |
| Arts and music | 1.77× | Arts & Culture |
| Music | 1.73× | Business & Career |
| Food | 1.75× | Food & Beverages |
| Reading | 1.78× | Literature |
| Pets | 1.98× | Pets & Animals |
| Movies | 1.76× | Movies & TV |
| Consumer electronics | 1.75× | Technology & Electronics |
| Garden | 2.23× | Home & Garden |
| FC Bayern Munich | 2.01× | Sports |
| Aldi | 2.32× | Shopping |
| Motor vehicle | 2.53× | Cars & Mobility |
| American football | 2.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.94 |
| Design Affinity | PREMIUM | 1.55 |
| Luxury Orientation | PREMIUM | 1.42 |
| Urban Lifestyle | OPEN | 1.41 |
| Sports Activity | POWER | 1.37 |
| Individualism | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.6% |
| United States | 21.3% |
| Austria | 5.3% |
See HGTV audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does HGTV have in Germany?
HGTV has an estimated audience of 836,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HGTV fans?
53.6% of HGTV fans are female, 46.4% are male, with an average age of 36.2 years.
Which brands do HGTV fans like most?
HGTV fans show strongest brand affinity for Obi (store) (2.72×), Entertainment (1.88×), and Sports (2×) over the country average.
Where do HGTV fans live in Germany?
HGTV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,241), Bayern (reach 115,174), and Baden-Württemberg (reach 104,683). These three regions account for the largest share of the active audience.
What other brands do HGTV fans also like?
Beyond HGTV itself, the audience over-indexes on Entertainment (1.88×), Sports (2×), Outdoor recreation (2.04×), and Vehicles (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HGTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.