HGTV Audience in Germany
A data profile of the people who buy, follow and care about HGTV in Germany — modelled from more than twelve digital signal sources. HGTV has an estimated audience of 836,542 people in Germany.
The average HGTV fan in Germany is 36.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Obi (store), Entertainment, Sports, with strongest over-indexing on Obi (store) (2.72× the country average).
Demographically, the HGTV audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical HGTV fan in Germany is balanced, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Obi (store).
At a glance
The key figures that characterise the HGTV profile in Germany.
Search interest · 12-month trend
Audience demographics of HGTV
53.6% are female, 46.4% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 36.2 |
| Estimated audience size | 836,542 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide HGTV audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 55.5% |
| United States | 21.2% |
| Austria | 5.2% |
Geography
Where the HGTV audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.49× | |
| 02 | Brandenburg | ~30K | 1.33× | |
| 03 | Sachsen-Anhalt | ~30K | 1.23× | |
| 04 | Niedersachsen | ~90K | 1.13× | |
| 05 | Schleswig-Holstein | ~30K | 1.08× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.99× | |
| 08 | Berlin | ~40K | 0.98× | |
| 09 | Thüringen | ~20K | 0.96× | |
| 10 | Baden-Württemberg | ~100K | 0.90× | |
| 11 | Hamburg | ~20K | 0.88× | |
| 12 | Bayern | ~100K | 0.84× | |
| 13 | Hessen | ~50K | 0.83× | |
| 14 | Rheinland-Pfalz | ~30K | 0.81× | |
| 15 | Sachsen | ~30K | 0.81× | |
| 16 | Saarland | ~8K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the HGTV audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Obi (store) | Shopping | 2.72× | ||
| 02 | Motor vehicle | Cars & Mobility | 2.53× | ||
| 03 | Aldi | Shopping | 2.32× | ||
| 04 | Bundesliga | Sports | 2.29× | ||
| 05 | Garden | Home & Garden | 2.23× | ||
| 06 | Lidl | Shopping | 2.20× | ||
| 07 | Harry Potter | Movies & TV | 2.11× | ||
| 08 | Vehicles | Cars & Mobility | 2.06× | ||
| 09 | Outdoor recreation | Sports | 2.04× | ||
| 10 | FC Bayern Munich | Sports | 2.01× | ||
| 11 | Sports | Sports | 2.00× | ||
| 12 | Pets | Pets & Animals | 1.98× | ||
| 13 | Entertainment | Movies & TV | 1.88× | ||
| 14 | Reading | Literature | 1.78× | ||
| 15 | Arts and music | Arts & Culture | 1.77× | ||
| 16 | Movies | Movies & TV | 1.76× | ||
| 17 | Food | Food & Beverages | 1.75× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.75× | ||
| 19 | Food and drink | Food & Beverages | 1.73× | ||
| 20 | Music | Business & Career | 1.73× |
Personality of the HGTV audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.96× | |
| Design Affinity | PREMIUM | 1.91× | |
| Healthy Lifestyle | BALANCE | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Creativity | OPEN | 1.29× |
Frequently asked questions
How many fans does HGTV have in Germany?
HGTV has an estimated audience of 836,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HGTV fans?
53.6% of HGTV fans are female, 46.4% are male, with an average age of 36.2 years.
Which brands do HGTV fans like most?
HGTV fans show strongest brand affinity for Obi (store) (2.72×), Entertainment (1.88×), and Sports (2×) over the country average.
Where do HGTV fans live in Germany?
HGTV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do HGTV fans also like?
Beyond HGTV itself, the audience over-indexes on Entertainment (1.88×), Sports (2×), FC Bayern Munich (2.01×), and Outdoor recreation (2.04×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See HGTV audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for HGTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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