Rascasse Audience Intelligence

Highfield-Festival Audience in Germany

A data profile of the people who buy, follow and care about Highfield-Festival in Germany — modelled from more than twelve digital signal sources. Highfield-Festival has an estimated audience of 230,713 people in Germany.

#38among Music festival in Germany#298among Event in Germany#2721in Music & Radio

The average Highfield-Festival fan in Germany is 32.1 years old, balanced, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Bayern, Nordrhein-Westfalen.

Top brand affinities include Wale (rapper), Macklemore, Sabrina Carpenter, with strongest over-indexing on Wale (rapper) (28.7× the country average).

Demographically, the Highfield-Festival audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Highfield-Festival fan in Germany is balanced, around 32.1 years old, with strong Tradition tendencies and a notable affinity for Wale (rapper).

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Highfield-Festival profile in Germany.

Audience size
231K
in Germany
Gender
53.2%♀
46.8% male
Age
32.1
average years
Country rank
#20736
Event in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Highfield-Festival fans

53.2% are female, 46.8% are male, average age 32.1.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Highfield-Festival audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age32.1
Estimated audience size230,713
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Highfield-Festival audience in Germany
Age bracketShare%
16-1940%
20-2921%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Highfield-Festival audience comes from Germany.

Worldwide audience distribution share by country for Highfield-Festival
CountryShare
Germany92.0%
Austria1.4%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Highfield-Festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Highfield-Festival fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K3.18×
02Sachsen-Anhalt~9K1.45×
03Thüringen~8K1.33×
04Berlin~10K1.15×
05Hamburg~6K1.13×
06Brandenburg~8K1.10×
07Niedersachsen~20K1.02×
08Mecklenburg-Vorpommern~4K0.91×
09Bayern~30K0.90×
10Schleswig-Holstein~7K0.79×
11Hessen~10K0.75×
12Bremen~1K0.74×
13Nordrhein-Westfalen~30K0.58×
14Baden-Württemberg~20K0.52×
15Rheinland-Pfalz~6K0.52×
16Saarland~1K0.50×
Fig. 06

Affinity by region

Affinity by region — Highfield-Festival, Germany
0.50×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Highfield-Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Highfield-Festival audience
#·InterestCategoryAffinity×
01MacklemoreMusic & Radio44.80×
02Wale (rapper)Music & Radio28.70×
03StromaeMusic & Radio9.96×
04Hailee SteinfeldMovies & TV9.47×
05Pitbull (rapper)Music & Radio6.94×
06Sabrina CarpenterMusic & Radio5.38×
07NellyMusic & Radio5.26×
08Emilio SakrayaMovies & TV4.54×
09SWR3Music & Radio4.49×
10Nina ChubaMusic & Radio4.38×
11Madison BeerMusic & Radio4.13×
12AylivaMusic & Radio3.94×
13Folk musicMusic & Radio2.87×
14HaftbefehlMusic & Radio2.86×
15FinchMusic & Radio2.49×
16HugendubelShopping1.82×
17LivemusicMusic & Radio1.68×
18TagesschauMovies & TV1.58×
19VacationsTravel & Leisure1.58×
20TransfermarktSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Highfield-Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Highfield-Festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.55×
ExtroversionTHRILL1.37×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Highfield-Festival audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Sports ActivityPOWER0.91×
IndulgenceJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Highfield-Festival have in Germany?

Highfield-Festival has an estimated audience of 230,713 people in Germany, concentrated in Sachsen and Bayern.

02

What is the gender split and age of Highfield-Festival fans?

53.2% of Highfield-Festival fans are female, 46.8% are male, with an average age of 32.1 years.

03

Which brands do Highfield-Festival fans like most?

Highfield-Festival fans show strongest brand affinity for Wale (rapper) (28.7×), Macklemore (44.8×), and Sabrina Carpenter (5.38×) over the country average.

04

Where do Highfield-Festival fans live in Germany?

Highfield-Festival fans in Germany are most concentrated in Sachsen (reach ~40K), Bayern (reach ~30K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Highfield-Festival fans also like?

Beyond Highfield-Festival itself, the audience over-indexes on Macklemore (44.8×), Sabrina Carpenter (5.38×), Nina Chuba (4.38×), and Hailee Steinfeld (9.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Highfield-Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Highfield-Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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