Highfield-Festival Audience in Germany
Highfield-Festival has an estimated audience of 245,689 people in Germany. 51.5% are female, 48.5% are male, average age 33.8. Top regions: Bayern, Nordrhein-Westfalen, Sachsen. Top brand affinities: Dog breed, KLIX (AM), Home construction, Progressive rock, myDealZ.
The average Highfield-Festival fan in Germany is 33.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Sachsen. Top brand affinities include Dog breed, KLIX (AM), Home construction, with strongest over-indexing on Dog breed (3.01× the country average). Demographically, the Highfield-Festival audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Highfield-Festival fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.8 |
| Estimated audience size | 245,689 |
Audience persona
The typical Highfield-Festival fan in Germany is balanced, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 37,580 | 0.95× |
| Nordrhein-Westfalen | 32,912 | 0.61× |
| Sachsen | 32,337 | 2.68× |
| Niedersachsen | 25,323 | 1.06× |
| Baden-Württemberg | 18,106 | 0.54× |
| Hessen | 14,837 | 0.79× |
| Berlin | 14,252 | 1.3× |
| Brandenburg | 8,989 | 1.18× |
| Sachsen-Anhalt | 8,170 | 1.28× |
| Thüringen | 7,269 | 1.16× |
| Schleswig-Holstein | 7,126 | 0.81× |
| Hamburg | 6,438 | 1.16× |
| Rheinland-Pfalz | 6,282 | 0.51× |
| Mecklenburg-Vorpommern | 4,402 | 0.94× |
| Bremen | 1,446 | 0.69× |
| Saarland | 1,005 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.01× | Pets & Animals |
| KLIX (AM) | 5.67× | Music & Radio |
| Home construction | 1.8× | Home & Garden |
| Progressive rock | 2.22× | Music & Radio |
| myDealZ | 3.66× | Shopping |
| Combat sport | 1.53× | Sports |
| Istanbul Aydın University | 16.32× | Business & Career |
| N'Golo Kanté | 5.52× | Sports |
| Oliver Kahn | 3.17× | Sports |
| Israel | 1.67× | Travel & Leisure |
| Home Delivery | 2.16× | Food & Beverages |
| Huizen | 3.92× | Travel & Leisure |
| Fantasy Earth: Zero | 3.89× | Games |
| Bank account | 1.59× | Business & Career |
| Hauptschule | 4.13× | Kids & Family |
| Mohamed Salah | 1.96× | Sports |
| Celtic mythology | 2.5× | Arts & Culture |
| Graham Greene (actor) | 1.85× | |
| Carrie (novel) | 2.63× | Literature |
| Buddy – The Buddy Holly Story | 2.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.41 |
| Tradition | CONSERVATISM | 1.31 |
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.16 |
| Extroversion | THRILL | 1.14 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.2% |
| Austria | 1.6% |
| United Kingdom | 1.2% |
See Highfield-Festival audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Highfield-Festival have in Germany?
Highfield-Festival has an estimated audience of 245,689 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Highfield-Festival fans?
51.5% of Highfield-Festival fans are female, 48.5% are male, with an average age of 33.8 years.
Which brands do Highfield-Festival fans like most?
Highfield-Festival fans show strongest brand affinity for Dog breed (3.01×), KLIX (AM) (5.67×), and Home construction (1.8×) over the country average.
Where do Highfield-Festival fans live in Germany?
Highfield-Festival fans in Germany are most concentrated in Bayern (reach 37,580), Nordrhein-Westfalen (reach 32,912), and Sachsen (reach 32,337). These three regions account for the largest share of the active audience.
What other brands do Highfield-Festival fans also like?
Beyond Highfield-Festival itself, the audience over-indexes on KLIX (AM) (5.67×), Home construction (1.8×), Progressive rock (2.22×), and myDealZ (3.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Highfield-Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.