Hockey-Bundesliga Audience in Germany
Hockey-Bundesliga has an estimated audience of 250,508 people in Germany. 36.1% are female, 63.9% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hamburg. Top brand affinities: Gil Ofarim, Progressive rock, Alaska, Google Analytics, Buddy – The Buddy Holly Story.
The average Hockey-Bundesliga fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hamburg. Top brand affinities include Gil Ofarim, Progressive rock, Alaska, with strongest over-indexing on Gil Ofarim (1.53× the country average). Demographically, the Hockey-Bundesliga audience skews more male with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Field hockey
Demographics of Hockey-Bundesliga fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 35.7 |
| Estimated audience size | 250,508 |
Audience persona
The typical Hockey-Bundesliga fan in Germany is more male, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,928 | 1.7× |
| Baden-Württemberg | 29,580 | 0.87× |
| Hamburg | 25,153 | 4.44× |
| Bayern | 24,066 | 0.6× |
| Berlin | 18,164 | 1.62× |
| Niedersachsen | 18,024 | 0.74× |
| Hessen | 16,138 | 0.85× |
| Rheinland-Pfalz | 12,237 | 0.98× |
| Schleswig-Holstein | 7,686 | 0.85× |
| Brandenburg | 4,735 | 0.61× |
| Sachsen | 4,510 | 0.37× |
| Sachsen-Anhalt | 2,583 | 0.4× |
| Bremen | 2,204 | 1.03× |
| Mecklenburg-Vorpommern | 1,963 | 0.41× |
| Thüringen | 1,349 | 0.21× |
| Saarland | 358 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.53× | Music & Radio |
| Progressive rock | 1.67× | Music & Radio |
| Alaska | 3.62× | Travel & Leisure |
| Google Analytics | 2.46× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 4.18× | Music & Radio |
| Kerala | 3.58× | Travel & Leisure |
| Sailor | 3.63× | Travel & Leisure |
| Tuscany | 3.29× | Travel & Leisure |
| Snow White (Fables) | 1.56× | Literature |
| Golden Gate | 3.65× | Games |
| Jura Mountains | 3.59× | Travel & Leisure |
| Fantasy Earth: Zero | 3.97× | Games |
| Building insulation | 2.61× | Home & Garden |
| The Equalizer | 2.97× | Movies & TV |
| Emperor Entertainment Group | 2.12× | Business & Career |
| Minnesota | 3.26× | Travel & Leisure |
| Carrie (novel) | 2.92× | Literature |
| Noodle (Gorillaz) | 1.5× | Music & Radio |
| JDSU | 1.52× | Business & Career |
| Graham Greene (actor) | 1.84× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.24 |
| Sports Activity | POWER | 1.24 |
| Patriotism | CONSERVATISM | 1.16 |
| Social Media Usage | JOY | 1.05 |
| Career Orientation | POWER | 1 |
| Early Adopter Mentality | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.0% |
| China | 1.2% |
| Austria | 0.7% |
See Hockey-Bundesliga audiences in other countries
More Field hockey audiences in Germany
- Mannheimer HC (55,005)
- Rot-Weiss Köln (34,501)
- Club an der Alster (30,830)
- TSV Mannheim (26,035)
- UHC Hamburg (17,276)
Frequently asked questions
How many fans does Hockey-Bundesliga have in Germany?
Hockey-Bundesliga has an estimated audience of 250,508 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Hockey-Bundesliga fans?
36.1% of Hockey-Bundesliga fans are female, 63.9% are male, with an average age of 35.7 years.
Which brands do Hockey-Bundesliga fans like most?
Hockey-Bundesliga fans show strongest brand affinity for Gil Ofarim (1.53×), Progressive rock (1.67×), and Alaska (3.62×) over the country average.
Where do Hockey-Bundesliga fans live in Germany?
Hockey-Bundesliga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,928), Baden-Württemberg (reach 29,580), and Hamburg (reach 25,153). These three regions account for the largest share of the active audience.
What other brands do Hockey-Bundesliga fans also like?
Beyond Hockey-Bundesliga itself, the audience over-indexes on Progressive rock (1.67×), Alaska (3.62×), Google Analytics (2.46×), and Buddy – The Buddy Holly Story (4.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hockey-Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.