Rascasse Audience Intelligence

Hockey-Bundesliga Audience in Germany

A data profile of the people who buy, follow and care about Hockey-Bundesliga in Germany — modelled from more than twelve digital signal sources. Hockey-Bundesliga has an estimated audience of 265,022 people in Germany.

#1among Field hockey in Germany#261among Event in Germany#1523in Sports

The average Hockey-Bundesliga fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hamburg.

Top brand affinities include Olympic Games, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on Olympic Games (6.78× the country average).

Demographically, the Hockey-Bundesliga audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hockey-Bundesliga fan in Germany is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Olympic Games.

Category: Sports · Type: Event · Subtype: Field hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hockey-Bundesliga profile in Germany.

Audience size
265K
in Germany
Gender
37.9%♀
62.1% male
Age
35.7
average years
Country rank
#18920
Event in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hockey-Bundesliga fans

37.9% are female, 62.1% are male, average age 35.7.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Hockey-Bundesliga audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age35.7
Estimated audience size265,022
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Hockey-Bundesliga audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

93.9%

of the worldwide Hockey-Bundesliga audience comes from Germany.

Worldwide audience distribution share by country for Hockey-Bundesliga
CountryShare
Germany93.9%
China1.1%
Austria0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hockey-Bundesliga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hockey-Bundesliga fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K4.25×
02Nordrhein-Westfalen~90K1.72×
03Berlin~20K1.57×
04Bremen~2K1.06×
05Rheinland-Pfalz~10K1.01×
06Baden-Württemberg~30K0.89×
07Schleswig-Holstein~8K0.89×
08Hessen~20K0.87×
09Saarland~2K0.74×
10Niedersachsen~20K0.73×
11Brandenburg~5K0.67×
12Mecklenburg-Vorpommern~3K0.66×
13Bayern~20K0.60×
14Sachsen-Anhalt~4K0.56×
15Thüringen~3K0.54×
16Sachsen~6K0.46×
Fig. 06

Affinity by region

Affinity by region — Hockey-Bundesliga, Germany
0.46×1.00×4.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hockey-Bundesliga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hockey-Bundesliga audience
#·InterestCategoryAffinity×
01Olympic GamesSports6.78×
02Field hockeySports5.81×
03Love ActuallyMovies & TV5.37×
04Arminia BielefeldSports4.94×
05Frauen-BundesligaSports4.39×
06VfL BochumSports3.40×
07SC FreiburgSports3.22×
08RB LeipzigSports3.17×
09Borussia MönchengladbachSports2.77×
10Hertha BSCSports2.75×
111. FC KölnSports2.67×
12VfB StuttgartSports2.27×
13TransfermarktSports1.98×
14Borussia DortmundSports1.93×
152. BundesligaSports1.91×
16SV Werder BremenSports1.85×
17BundesligaSports1.82×
18SportschauSports1.75×
19FC Bayern MunichSports1.68×
20Lieferando.deFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hockey-Bundesliga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hockey-Bundesliga audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Risk AppetiteTHRILL1.31×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hockey-Bundesliga audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Price SensitivityPREMIUM0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hockey-Bundesliga have in Germany?

Hockey-Bundesliga has an estimated audience of 265,022 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Hockey-Bundesliga fans?

37.9% of Hockey-Bundesliga fans are female, 62.1% are male, with an average age of 35.7 years.

03

Which brands do Hockey-Bundesliga fans like most?

Hockey-Bundesliga fans show strongest brand affinity for Olympic Games (6.78×), Borussia Dortmund (1.93×), and FC Bayern Munich (1.68×) over the country average.

04

Where do Hockey-Bundesliga fans live in Germany?

Hockey-Bundesliga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~30K), and Hamburg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hockey-Bundesliga fans also like?

Beyond Hockey-Bundesliga itself, the audience over-indexes on Borussia Dortmund (1.93×), FC Bayern Munich (1.68×), Bundesliga (1.82×), and RB Leipzig (3.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field hockey audiences in Germany

See Hockey-Bundesliga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hockey-Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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