Rascasse Audience Intelligence

Field hockey Audience in Germany

A data profile of the people who buy, follow and care about Field hockey in Germany — modelled from more than twelve digital signal sources. Field hockey has an estimated audience of 1,499,483 people in Germany.

#85among Sport in Germany#2413among Topic in Germany#390in Sports

The average Field hockey fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SV Werder Bremen, Borussia Dortmund, FIFA World Cup, with strongest over-indexing on SV Werder Bremen (2.75× the country average).

Demographically, the Field hockey audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Field hockey fan in Germany is more male, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for SV Werder Bremen.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Field hockey profile in Germany.

Audience size
1.5M
in Germany
Gender
37.9%♀
62.1% male
Age
35.8
average years
Country rank
#4459
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Field hockey fans

37.9% are female, 62.1% are male, average age 35.8.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Field hockey audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age35.8
Estimated audience size1,499,483
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Field hockey audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4920%
50+12%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Field hockey audience comes from Germany.

Worldwide audience distribution share by country for Field hockey
CountryShare
United States18.1%
Germany11.3%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Field hockey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Field hockey fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.63×
02Hamburg~50K1.59×
03Hessen~100K1.18×
04Bayern~300K1.11×
05Nordrhein-Westfalen~400K1.08×
06Bremen~10K1.02×
07Brandenburg~50K1.00×
08Baden-Württemberg~200K0.97×
09Rheinland-Pfalz~70K0.97×
10Saarland~20K0.97×
11Schleswig-Holstein~50K0.95×
12Thüringen~40K0.93×
13Mecklenburg-Vorpommern~30K0.93×
14Sachsen-Anhalt~40K0.92×
15Niedersachsen~100K0.89×
16Sachsen~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Field hockey, Germany
0.87×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Field hockey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Field hockey audience
#·InterestCategoryAffinity×
01Ice skatingSports5.26×
02Paris Saint-GermainSports3.78×
03HandballSports3.61×
04SV Werder BremenSports2.75×
05VolleyballSports2.70×
06Borussia MönchengladbachSports2.63×
071. FC KölnSports2.35×
08Alpine skiingSports2.29×
09Eintracht FrankfurtSports2.24×
10Borussia DortmundSports2.15×
112. BundesligaSports2.14×
12Real Madrid C.F.Sports2.00×
13VfB StuttgartSports1.94×
14FIFA World CupSports1.84×
15UEFA Champions LeagueSports1.82×
16BundesligaSports1.71×
17Electronic musicMusic & Radio1.71×
18FC Bayern MunichSports1.65×
19Motor vehicleCars & Mobility1.61×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Field hockey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Field hockey audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.30×
DIY MentalityTHRILL1.17×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Field hockey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
ExtroversionTHRILL0.76×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Field hockey have in Germany?

Field hockey has an estimated audience of 1,499,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Field hockey fans?

37.9% of Field hockey fans are female, 62.1% are male, with an average age of 35.8 years.

03

Which brands do Field hockey fans like most?

Field hockey fans show strongest brand affinity for SV Werder Bremen (2.75×), Borussia Dortmund (2.15×), and FIFA World Cup (1.84×) over the country average.

04

Where do Field hockey fans live in Germany?

Field hockey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Field hockey fans also like?

Beyond Field hockey itself, the audience over-indexes on Borussia Dortmund (2.15×), FIFA World Cup (1.84×), FC Bayern Munich (1.65×), and Business and industry (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Field hockey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Field hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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