Field hockey Audience in Germany
Field hockey has an estimated audience of 1,499,483 people in Germany. 37.9% are female, 62.1% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, SV Werder Bremen, Business and industry, Eintracht Frankfurt, Bundesliga.
The average Field hockey fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, SV Werder Bremen, Business and industry, with strongest over-indexing on Borussia Dortmund (2.15× the country average). Demographically, the Field hockey audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Field hockey fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 35.8 |
| Estimated audience size | 1,499,483 |
Audience persona
The typical Field hockey fan in Germany is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 372,527 | 1.14× |
| Bayern | 282,263 | 1.17× |
| Baden-Württemberg | 198,851 | 0.97× |
| Hessen | 144,098 | 1.26× |
| Berlin | 131,721 | 1.96× |
| Niedersachsen | 117,381 | 0.81× |
| Hamburg | 67,654 | 2× |
| Rheinland-Pfalz | 67,586 | 0.9× |
| Sachsen | 53,543 | 0.73× |
| Schleswig-Holstein | 45,790 | 0.85× |
| Brandenburg | 43,976 | 0.95× |
| Sachsen-Anhalt | 17,924 | 0.46× |
| Thüringen | 17,370 | 0.45× |
| Bremen | 15,379 | 1.2× |
| Mecklenburg-Vorpommern | 12,983 | 0.45× |
| Saarland | 12,906 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.15× | Sports |
| SV Werder Bremen | 2.75× | Sports |
| Business and industry | 1.51× | Business & Career |
| Eintracht Frankfurt | 2.24× | Sports |
| Bundesliga | 1.71× | Sports |
| FIFA World Cup | 1.84× | Sports |
| FC Bayern Munich | 1.65× | Sports |
| UEFA Champions League | 1.82× | Sports |
| 2. Bundesliga | 2.14× | Sports |
| Handball | 3.61× | Sports |
| Real Madrid C.F. | 2× | Sports |
| Paris Saint-Germain | 3.78× | Sports |
| Volleyball | 2.7× | Sports |
| Electronic music | 1.71× | Music & Radio |
| VfB Stuttgart | 1.94× | Sports |
| American football | 1.68× | Sports |
| Alpine skiing | 2.29× | Sports |
| Ice skating | 5.26× | Sports |
| Motor vehicle | 1.61× | Cars & Mobility |
| Basketball | 1.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.22 |
| Spirituality | BALANCE | 1.06 |
| Convenience Orientation | PREMIUM | 1.06 |
| Luxury Orientation | PREMIUM | 1 |
| Urban Lifestyle | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Germany | 11.3% |
| India | 8.8% |
See Field hockey audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Field hockey have in Germany?
Field hockey has an estimated audience of 1,499,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Field hockey fans?
37.9% of Field hockey fans are female, 62.1% are male, with an average age of 35.8 years.
Which brands do Field hockey fans like most?
Field hockey fans show strongest brand affinity for Borussia Dortmund (2.15×), SV Werder Bremen (2.75×), and Business and industry (1.51×) over the country average.
Where do Field hockey fans live in Germany?
Field hockey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 372,527), Bayern (reach 282,263), and Baden-Württemberg (reach 198,851). These three regions account for the largest share of the active audience.
What other brands do Field hockey fans also like?
Beyond Field hockey itself, the audience over-indexes on SV Werder Bremen (2.75×), Business and industry (1.51×), Eintracht Frankfurt (2.24×), and Bundesliga (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Field hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.