Rascasse Audience Intelligence

HoneyPuu Audience in Germany

A data profile of the people who buy, follow and care about HoneyPuu in Germany — modelled from more than twelve digital signal sources. HoneyPuu has an estimated audience of 455,770 people in Germany.

The average HoneyPuu fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luxury goods, Steam, Harry Potter, with strongest over-indexing on Luxury goods (2.19× the country average).

Demographically, the HoneyPuu audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HoneyPuu fan in Germany is more female, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Luxury goods.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HoneyPuu profile in Germany.

Audience size
456K
in Germany
Gender
57.6%
42.4% male
Age
29.1
average years
Country rank
#12633
Person in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HoneyPuu fans

57.6% are female, 42.4% are male, average age 29.1.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for HoneyPuu audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age29.1
Estimated audience size455,770
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the HoneyPuu audience in Germany
Age bracketShare%
16-1950%
20-2920%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

80.6%

of the worldwide HoneyPuu audience comes from Germany.

Worldwide audience distribution share by country for HoneyPuu
CountryShare
Germany80.6%
Austria6.1%
Switzerland3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HoneyPuu audience in Germany is strongest.

Fig. 05

Top regions by affinity

HoneyPuu fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.22×
02Niedersachsen~50K1.13×
03Schleswig-Holstein~20K1.13×
04Nordrhein-Westfalen~100K1.12×
05Sachsen~20K1.07×
06Rheinland-Pfalz~20K1.04×
07Brandenburg~10K1.00×
08Thüringen~10K1.00×
09Mecklenburg-Vorpommern~8K0.98×
10Saarland~5K0.98×
11Baden-Württemberg~60K0.93×
12Bremen~3K0.91×
13Bayern~70K0.90×
14Hessen~30K0.90×
15Berlin~20K0.87×
16Hamburg~9K0.87×
Fig. 06

Affinity by region

Affinity by region — HoneyPuu, Germany
0.87×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HoneyPuu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HoneyPuu audience
#·InterestCategoryAffinity×
01AlienwareTechnology & Electronics11.30×
02Multiplayer online battle arenaGames7.04×
03Julia RobertsMovies & TV4.07×
04Henry CavillMovies & TV3.90×
05Counter-Strike: Global OffensiveGames3.67×
06SteamGames3.49×
07Robert RedfordMovies & TV3.26×
08League of LegendsGames3.16×
09Millie Bobby BrownMovies & TV3.07×
10Taylor SwiftMusic & Radio2.85×
11FortniteGames2.78×
12TwitchGames2.72×
13SupermanMovies & TV2.55×
14Mobile gameGames2.54×
15BatmanMovies & TV2.47×
16Luxury goodsFashion & Accessoires2.19×
17House musicMusic & Radio2.06×
18CHECK24Business & Career1.81×
19Harry PotterMovies & TV1.69×
20SpotifyInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HoneyPuu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by HoneyPuu audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Social Media UsageJOY1.42×
Luxury OrientationPREMIUM1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by HoneyPuu audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Family OrientationCONSERVATISM0.86×
Healthy LifestyleBALANCE0.87×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does HoneyPuu have in Germany?

HoneyPuu has an estimated audience of 455,770 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of HoneyPuu fans?

57.6% of HoneyPuu fans are female, 42.4% are male, with an average age of 29.1 years.

03

Which brands do HoneyPuu fans like most?

HoneyPuu fans show strongest brand affinity for Luxury goods (2.19×), Steam (3.49×), and Harry Potter (1.69×) over the country average.

04

Where do HoneyPuu fans live in Germany?

HoneyPuu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do HoneyPuu fans also like?

Beyond HoneyPuu itself, the audience over-indexes on Steam (3.49×), Harry Potter (1.69×), Batman (2.47×), and Twitch (2.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for HoneyPuu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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