Hotspot (Wi-Fi) Audience in Germany
Hotspot (Wi-Fi) has an estimated audience of 245,845 people in Germany. 40.0% are female, 60.0% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CHECK24, Dual SIM, FRITZ!Box, Multi-function printer, Roaming.
The average Hotspot (Wi-Fi) fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CHECK24, Dual SIM, FRITZ!Box, with strongest over-indexing on CHECK24 (4.47× the country average). Demographically, the Hotspot (Wi-Fi) audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Hotspot (Wi-Fi) fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 37.4 |
| Estimated audience size | 245,845 |
Audience persona
The typical Hotspot (Wi-Fi) fan in Germany is more male, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,250 | 0.9× |
| Bayern | 32,183 | 0.81× |
| Baden-Württemberg | 30,412 | 0.91× |
| Berlin | 23,303 | 2.12× |
| Niedersachsen | 20,225 | 0.85× |
| Hessen | 20,024 | 1.07× |
| Sachsen | 11,117 | 0.92× |
| Rheinland-Pfalz | 10,626 | 0.86× |
| Sachsen-Anhalt | 10,313 | 1.62× |
| Schleswig-Holstein | 7,421 | 0.84× |
| Brandenburg | 7,414 | 0.97× |
| Hamburg | 5,561 | 1× |
| Mecklenburg-Vorpommern | 4,593 | 0.98× |
| Thüringen | 4,425 | 0.71× |
| Saarland | 2,485 | 0.82× |
| Bremen | 1,305 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 4.47× | Business & Career |
| Dual SIM | 42.29× | Technology & Electronics |
| FRITZ!Box | 4.25× | Technology & Electronics |
| Multi-function printer | 28.35× | Technology & Electronics |
| Roaming | 14.58× | Technology & Electronics |
| Netgear | 26.67× | Technology & Electronics |
| Wireless security | 83.78× | Technology & Electronics |
| Otelo | 11.57× | Technology & Electronics |
| LTE (telecommunication) | 8× | Technology & Electronics |
| Google Maps | 2.41× | Internet & Social Media |
| Cognac | 13.08× | Food & Beverages |
| Aldi Talk | 4.04× | Technology & Electronics |
| Congstar | 4.3× | Technology & Electronics |
| Tagesschau | 1.72× | Movies & TV |
| iPhone News | 43× | Technology & Electronics |
| Klarmobil | 4.42× | Technology & Electronics |
| AutoScout24 | 2.03× | Cars & Mobility |
| Sparhandy | 8.07× | Technology & Electronics |
| Virtual private network | 9.42× | Technology & Electronics |
| SV Werder Bremen | 1.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.83 |
| Need for Security | CONSERVATISM | 2.7 |
| Early Adopter Mentality | POWER | 1.44 |
| Patriotism | CONSERVATISM | 1.34 |
| Career Orientation | POWER | 1.33 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.3% |
| China | 5.7% |
See Hotspot (Wi-Fi) audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hotspot (Wi-Fi) have in Germany?
Hotspot (Wi-Fi) has an estimated audience of 245,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hotspot (Wi-Fi) fans?
40.0% of Hotspot (Wi-Fi) fans are female, 60.0% are male, with an average age of 37.4 years.
Which brands do Hotspot (Wi-Fi) fans like most?
Hotspot (Wi-Fi) fans show strongest brand affinity for CHECK24 (4.47×), Dual SIM (42.29×), and FRITZ!Box (4.25×) over the country average.
Where do Hotspot (Wi-Fi) fans live in Germany?
Hotspot (Wi-Fi) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,250), Bayern (reach 32,183), and Baden-Württemberg (reach 30,412). These three regions account for the largest share of the active audience.
What other brands do Hotspot (Wi-Fi) fans also like?
Beyond Hotspot (Wi-Fi) itself, the audience over-indexes on Dual SIM (42.29×), FRITZ!Box (4.25×), Multi-function printer (28.35×), and Roaming (14.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hotspot (Wi-Fi). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.