Hotspot (Wi-Fi) Audience in United States

Hotspot (Wi-Fi) logo

Hotspot (Wi-Fi) has an estimated audience of 1,122,188 people in United States. 47.5% are female, 52.5% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Tethering, Instant messaging, Prepaid mobile phone, Smart Communications, Google Drive.

The average Hotspot (Wi-Fi) fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tethering, Instant messaging, Prepaid mobile phone, with strongest over-indexing on Tethering (89.74× the country average). Demographically, the Hotspot (Wi-Fi) audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Hotspot (Wi-Fi) fans

Demographic split for Hotspot (Wi-Fi) audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.1
Estimated audience size1,122,188

Audience persona

The typical Hotspot (Wi-Fi) fan in United States is balanced, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Tethering.

Top regions in United States

Top regions ranked by reach for Hotspot (Wi-Fi) in United States
RegionReachAffinity
California162,0371.31×
Texas114,6311.19×
Florida78,2691.03×
New York61,9000.99×
Georgia45,1941.31×
South Carolina44,9282.66×
North Carolina43,4331.29×
Pennsylvania36,6780.97×
Virginia35,3231.29×
Illinois34,3250.92×
Alabama34,2222.18×
Ohio30,1180.87×
Michigan28,0580.96×
New Jersey26,6860.94×
Tennessee21,5220.96×
Arizona19,6900.86×
Washington19,0570.85×
Missouri18,4521.02×
Massachusetts17,7470.8×
Indiana17,5180.85×
Maryland17,0120.88×
Louisiana16,3221.13×
Colorado15,4540.87×
Oklahoma12,0750.97×
Delaware11,8573.83×
Kentucky11,6270.83×
Minnesota11,5020.72×
Wisconsin11,0550.65×
Nevada9,9420.92×
Oregon9,9270.77×
Mississippi9,8521.07×
Arkansas9,0440.98×
Utah8,2780.82×
Iowa8,1120.88×
Kansas8,0390.91×
Connecticut7,9300.7×
West Virginia6,9081.32×
New Mexico5,5770.99×
Nebraska4,3820.78×
Hawaii4,1050.85×
Washington, District of Columbia3,8011.13×
Idaho3,6380.65×
New Hampshire2,6550.6×
Maine2,5700.64×
Alaska2,4681.03×
Rhode Island2,3680.66×
Montana2,3570.76×
South Dakota1,5590.6×
North Dakota1,3460.58×
Wyoming9700.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hotspot (Wi-Fi) audience
BrandAffinityCategory
Tethering89.74×Technology & Electronics
Instant messaging3.92×Internet & Social Media
Prepaid mobile phone16.75×Technology & Electronics
Smart Communications20.77×Technology & Electronics
Google Drive2.76×Technology & Electronics
LabCorp3.88×Health
T-Mobile2.4×Technology & Electronics
Zoom (TV channel)3.86×Technology & Electronics
Business1.5×Business & Career
Video games1.72×Games
Mobile broadband25.42×Technology & Electronics
Smartphones1.73×Technology & Electronics
Proxy server11.06×Internet & Social Media
Money1.7×Business & Career
Micro Center4.09×Shopping
United States Postal Service1.97×Business & Career
Freight transport2.29×Cars & Mobility
Wells Fargo1.88×Business & Career
Walmart1.52×Shopping
The UPS Store2.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hotspot (Wi-Fi) audience
TraitClusterScore
Need for SecurityCONSERVATISM2.13
Quality AwarenessPREMIUM2.04
Career OrientationPOWER1.39
Convenience OrientationPREMIUM1.26
Family OrientationCONSERVATISM1.21
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Hotspot (Wi-Fi)
CountryShare
United States15.3%
India8.3%
China5.7%

See Hotspot (Wi-Fi) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Hotspot (Wi-Fi) have in United States?

Hotspot (Wi-Fi) has an estimated audience of 1,122,188 people in United States, concentrated in California and Texas.

What is the gender split and age of Hotspot (Wi-Fi) fans?

47.5% of Hotspot (Wi-Fi) fans are female, 52.5% are male, with an average age of 38.1 years.

Which brands do Hotspot (Wi-Fi) fans like most?

Hotspot (Wi-Fi) fans show strongest brand affinity for Tethering (89.74×), Instant messaging (3.92×), and Prepaid mobile phone (16.75×) over the country average.

Where do Hotspot (Wi-Fi) fans live in United States?

Hotspot (Wi-Fi) fans in United States are most concentrated in California (reach 162,037), Texas (reach 114,631), and Florida (reach 78,269). These three regions account for the largest share of the active audience.

What other brands do Hotspot (Wi-Fi) fans also like?

Beyond Hotspot (Wi-Fi) itself, the audience over-indexes on Instant messaging (3.92×), Prepaid mobile phone (16.75×), Smart Communications (20.77×), and Google Drive (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotspot (Wi-Fi). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.