Mobile broadband Audience in United States

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Mobile broadband has an estimated audience of 476,134 people in United States. 51.5% are female, 48.5% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Fiberglass, Capital One, DeviantArt, Indeed.com.

The average Mobile broadband fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Fiberglass, Capital One, with strongest over-indexing on Google Maps (19.01× the country average). Demographically, the Mobile broadband audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile broadband fans

Demographic split for Mobile broadband audience in United States
MetricValue
Female51.5%
Male48.5%
Average age43.6
Estimated audience size476,134

Audience persona

The typical Mobile broadband fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Mobile broadband in United States
RegionReachAffinity
California32,6450.62×
Texas26,8590.66×
Florida18,7980.58×
New York17,7940.67×
Georgia10,5570.72×
Illinois10,0370.63×
Virginia9,5420.82×
North Carolina8,7570.61×
Pennsylvania8,6630.54×
Ohio8,5880.59×
Alaska7,8257.68×
Michigan7,6140.61×
New Jersey6,5570.54×
Washington6,5380.68×
Arizona6,1420.63×
Washington, District of Columbia5,9704.17×
Oregon5,5741.02×
Missouri5,4730.71×
Tennessee5,2420.55×
Louisiana5,0670.83×
Massachusetts5,0520.54×
Kentucky4,8730.82×
Maryland4,8690.59×
Indiana4,7820.55×
Colorado4,4610.59×
South Carolina4,3130.6×
Alabama4,0880.61×
Oklahoma3,9610.75×
Wisconsin3,7200.52×
Minnesota3,3240.49×
Arkansas3,0380.77×
Nevada2,8860.63×
Mississippi2,8500.73×
Utah2,8320.66×
Kansas2,7520.73×
Idaho2,4621.03×
Connecticut2,4000.5×
Iowa2,3380.6×
West Virginia2,1960.99×
New Mexico2,0140.84×
Nebraska1,7710.74×
New Hampshire1,6800.9×
Hawaii1,6600.81×
Montana1,6371.24×
South Dakota1,6161.47×
North Dakota1,5731.61×
Wyoming1,5222.16×
Rhode Island1,4970.99×
Maine1,4960.88×
Vermont1,4731.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile broadband audience
BrandAffinityCategory
Google Maps19.01×Internet & Social Media
Fiberglass38.7×Technology & Electronics
Capital One14.02×Business & Career
DeviantArt24.34×Internet & Social Media
Indeed.com10.41×Business & Career
Circle K17.05×Shopping
Khan Academy16.74×Business & Career
A Million Ways to Die in the West82.86×Movies & TV
Public security20.15×Politics & Society
CarGurus10.81×Cars & Mobility
DuckDuckGo14.83×Internet & Social Media
Enterprise Rent-A-Car9.26×Cars & Mobility
Optical fiber19.27×Technology & Electronics
Dakota Johnson13.16×Movies & TV
HubSpot19.82×Internet & Social Media
Apple Store10.45×Shopping
AccuWeather8.1×Home & Garden
Beetlejuice6.07×Movies & TV
Diana Ross16.33×Music & Radio
Oracle Corporation19.61×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile broadband audience
TraitClusterScore
PatriotismCONSERVATISM2.37
Early Adopter MentalityPOWER1.62
Price SensitivityPREMIUM1.53
Career OrientationPOWER1.52
Need for SecurityCONSERVATISM1.52
LGBTQ+ IdentityOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Mobile broadband
CountryShare
United States22.1%
Australia10.5%
Pakistan8.6%

See Mobile broadband audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Mobile broadband have in United States?

Mobile broadband has an estimated audience of 476,134 people in United States, concentrated in California and Texas.

What is the gender split and age of Mobile broadband fans?

51.5% of Mobile broadband fans are female, 48.5% are male, with an average age of 43.6 years.

Which brands do Mobile broadband fans like most?

Mobile broadband fans show strongest brand affinity for Google Maps (19.01×), Fiberglass (38.7×), and Capital One (14.02×) over the country average.

Where do Mobile broadband fans live in United States?

Mobile broadband fans in United States are most concentrated in California (reach 32,645), Texas (reach 26,859), and Florida (reach 18,798). These three regions account for the largest share of the active audience.

What other brands do Mobile broadband fans also like?

Beyond Mobile broadband itself, the audience over-indexes on Fiberglass (38.7×), Capital One (14.02×), DeviantArt (24.34×), and Indeed.com (10.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile broadband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.