Rascasse Audience Intelligence

Immortality Audience in Germany

A data profile of the people who buy, follow and care about Immortality in Germany — modelled from more than twelve digital signal sources. Immortality has an estimated audience of 733,189 people in Germany.

#3774among Topic in Germany#203in Kids & Family

The average Immortality fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Tradition, Andy Borg, with strongest over-indexing on Non-alcoholic beverage (5.95× the country average).

Demographically, the Immortality audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Immortality fan in Germany is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immortality profile in Germany.

Audience size
733K
in Germany
Gender
70.7%♀
29.3% male
Age
42.7
average years
Country rank
#8526
Topic in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immortality fans

70.7% are female, 29.3% are male, average age 42.7.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Immortality audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age42.7
Estimated audience size733,189
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Immortality audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3921%
40-4930%
50+23%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Immortality audience comes from Germany.

Worldwide audience distribution share by country for Immortality
CountryShare
United States36.7%
Brazil7.9%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immortality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Immortality fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.22×
02Sachsen~40K1.12×
03Berlin~40K1.12×
04Thüringen~20K1.06×
05Schleswig-Holstein~30K1.04×
06Bremen~6K1.02×
07Rheinland-Pfalz~40K1.01×
08Sachsen-Anhalt~20K1.00×
09Nordrhein-Westfalen~200K0.99×
10Niedersachsen~70K0.98×
11Hamburg~20K0.97×
12Brandenburg~20K0.95×
13Bayern~100K0.93×
14Baden-Württemberg~90K0.91×
15Mecklenburg-Vorpommern~10K0.90×
16Saarland~8K0.89×
Fig. 06

Affinity by region

Affinity by region — Immortality, Germany
0.89×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immortality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immortality audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages5.95×
02Michael Patrick KellyMusic & Radio5.30×
03Andy BorgMusic & Radio4.72×
04Mineral waterFood & Beverages4.66×
05Andrea BergMusic & Radio4.15×
06NordseeFood & Beverages3.91×
07TraditionPolitics & Society3.42×
08Peter MaffayMusic & Radio3.13×
09Sarah ConnorMusic & Radio2.87×
10Children's literatureLiterature2.72×
11Florian SilbereisenMusic & Radio2.63×
12QVCMovies & TV2.60×
13Public transportCars & Mobility2.58×
14Schlager musicMusic & Radio2.41×
15Breaking newsMovies & TV2.18×
16Helene FischerMusic & Radio2.11×
17Online newspaperNews2.09×
18DeichmannShopping1.91×
19ZDFMovies & TV1.84×
20EnergyHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immortality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immortality audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.42×
IndividualismJOY2.56×
Community OrientationOPEN2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immortality audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.53×
Risk AppetiteTHRILL0.65×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immortality have in Germany?

Immortality has an estimated audience of 733,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Immortality fans?

70.7% of Immortality fans are female, 29.3% are male, with an average age of 42.7 years.

03

Which brands do Immortality fans like most?

Immortality fans show strongest brand affinity for Non-alcoholic beverage (5.95×), Tradition (3.42×), and Andy Borg (4.72×) over the country average.

04

Where do Immortality fans live in Germany?

Immortality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Immortality fans also like?

Beyond Immortality itself, the audience over-indexes on Tradition (3.42×), Andy Borg (4.72×), Andrea Berg (4.15×), and Michael Patrick Kelly (5.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Immortality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Immortality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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