Rascasse Audience Intelligence

Immortality Audience in United States

A data profile of the people who buy, follow and care about Immortality in United States — modelled from more than twelve digital signal sources. Immortality has an estimated audience of 9,025,533 people in United States.

#2499among Topic in United States#119in Kids & Family

The average Immortality fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Tradition, with strongest over-indexing on Britney Spears (3.06× the country average).

Demographically, the Immortality audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Immortality fan in United States is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Britney Spears.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immortality profile in United States.

Audience size
9M
in United States
Gender
60.4%♀
39.6% male
Age
40.1
average years
Country rank
#3963
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immortality fans

60.4% are female, 39.6% are male, average age 40.1.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Immortality audience in United States
MetricValue
Female60.4%
Male39.6%
Average age40.1
Estimated audience size9,025,533
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Immortality audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4923%
50+21%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Immortality audience comes from United States.

Worldwide audience distribution share by country for Immortality
CountryShare
United States36.7%
Brazil7.9%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immortality audience in United States is strongest.

Fig. 05

Top regions by affinity

Immortality fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.24×
02Alaska~20K1.22×
03Oklahoma~100K1.19×
04Arkansas~90K1.19×
05Texas~900K1.18×
06Hawaii~50K1.18×
07Louisiana~100K1.15×
08California~1M1.14×
09Arizona~200K1.14×
10New Mexico~50K1.13×
11Georgia~300K1.10×
12Alabama~100K1.10×
13Indiana~200K1.06×
14Missouri~200K1.05×
15Kansas~70K1.05×
16Kentucky~100K1.04×
17North Carolina~300K1.03×
18Tennessee~200K1.03×
19South Carolina~100K1.03×
20Nevada~90K1.03×
21Idaho~50K1.03×
22North Dakota~20K1.03×
23New York~500K1.02×
24Ohio~300K1.02×
25South Dakota~20K1.02×
26Florida~600K1.01×
27Washington~200K1.01×
28Utah~80K1.00×
29West Virginia~40K1.00×
30Michigan~200K0.98×
31Oregon~100K0.98×
32Virginia~200K0.97×
33Nebraska~40K0.97×
34Pennsylvania~300K0.95×
35Illinois~300K0.95×
36Maryland~100K0.95×
37Iowa~70K0.94×
38Montana~20K0.94×
39Delaware~20K0.93×
40New Jersey~200K0.89×
41Colorado~100K0.88×
42Minnesota~100K0.88×
43Connecticut~80K0.86×
44Wisconsin~100K0.85×
45Maine~30K0.85×
46Rhode Island~20K0.85×
47Vermont~10K0.83×
48Massachusetts~100K0.81×
49New Hampshire~30K0.78×
50Washington, District of Columbia~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Immortality, United States
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immortality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immortality audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.85×
02Britney SpearsMusic & Radio3.06×
03Pittsburgh PiratesSports2.96×
04Milwaukee BrewersSports2.95×
05Microwave ovenHome & Garden2.92×
06CappuccinoFood & Beverages2.79×
07Mineral waterFood & Beverages2.68×
08FanaticsFashion & Accessoires2.59×
09Detroit TigersSports2.50×
10TraditionPolitics & Society2.29×
11HypermarketShopping2.17×
12Rail transportTravel & Leisure2.13×
13Charitable organizationPolitics & Society1.97×
14Renewable energyBusiness & Career1.96×
15Sustainable energyHome & Garden1.94×
16PharmacyBusiness & Career1.91×
17Discount storesShopping1.64×
18InnovationBusiness & Career1.62×
19Nonprofit organizationPolitics & Society1.58×
20Veterinary medicineBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immortality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immortality audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.29×
Community OrientationOPEN1.97×
Family OrientationCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immortality audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Sports ActivityPOWER0.80×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immortality have in United States?

Immortality has an estimated audience of 9,025,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Immortality fans?

60.4% of Immortality fans are female, 39.6% are male, with an average age of 40.1 years.

03

Which brands do Immortality fans like most?

Immortality fans show strongest brand affinity for Britney Spears (3.06×), Non-alcoholic beverage (3.85×), and Tradition (2.29×) over the country average.

04

Where do Immortality fans live in United States?

Immortality fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Immortality fans also like?

Beyond Immortality itself, the audience over-indexes on Non-alcoholic beverage (3.85×), Tradition (2.29×), Microwave oven (2.92×), and Detroit Tigers (2.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Immortality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Immortality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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