Rascasse Audience Intelligence

Information and communications technology Audience in Germany

A data profile of the people who buy, follow and care about Information and communications technology in Germany — modelled from more than twelve digital signal sources. Information and communications technology has an estimated audience of 377,446 people in Germany.

#5457among Topic in Germany#1026in Business & Career

The average Information and communications technology fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Computer security, PurpleDiscoMachine, Photovoltaics, with strongest over-indexing on Computer security (13.51× the country average).

Demographically, the Information and communications technology audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Information and communications technology fan in Germany is more male, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Computer security.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information and communications technology profile in Germany.

Audience size
377K
in Germany
Gender
33.6%♀
66.4% male
Age
37.5
average years
Country rank
#14693
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information and communications technology fans

33.6% are female, 66.4% are male, average age 37.5.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Information and communications technology audience in Germany
MetricValue
Female33.6%
Male66.4%
Average age37.5
Estimated audience size377,446
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Information and communications technology audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Information and communications technology audience comes from Germany.

Worldwide audience distribution share by country for Information and communications technology
CountryShare
United States16.9%
India8.6%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information and communications technology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Information and communications technology fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.50×
02Berlin~30K1.50×
03Bayern~80K1.27×
04Bremen~4K1.27×
05Baden-Württemberg~60K1.17×
06Hamburg~9K1.04×
07Saarland~5K1.01×
08Brandenburg~10K1.00×
09Sachsen~20K0.98×
10Nordrhein-Westfalen~80K0.95×
11Mecklenburg-Vorpommern~6K0.89×
12Thüringen~8K0.87×
13Sachsen-Anhalt~8K0.85×
14Rheinland-Pfalz~20K0.83×
15Niedersachsen~30K0.82×
16Schleswig-Holstein~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Information and communications technology, Germany
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information and communications technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information and communications technology audience
#·InterestCategoryAffinity×
01Jeremy RennerMovies & TV20.00×
02MechatronicsBusiness & Career18.06×
03JIRATechnology & Electronics17.27×
04FiberglassTechnology & Electronics16.92×
05PurpleDiscoMachineMusic & Radio15.72×
06AutoCADTechnology & Electronics15.37×
07Computer securityBusiness & Career13.51×
08Information securityBusiness & Career12.11×
09Robin WilliamsMovies & TV11.18×
10GitHubInternet & Social Media10.08×
11PhotovoltaicsHome & Garden9.49×
12PaybackShopping7.05×
13Web serverTechnology & Electronics6.72×
14Solar cellHome & Garden5.37×
15Solar powerHome & Garden4.52×
16Sustainable energyHome & Garden4.09×
17Employment agencyBusiness & Career4.03×
18SupermanMovies & TV3.84×
19RedditInternet & Social Media3.20×
20BatmanMovies & TV2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information and communications technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information and communications technology audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.51×
Career OrientationPOWER2.07×
Quality AwarenessPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information and communications technology audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
CreativityOPEN0.61×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information and communications technology have in Germany?

Information and communications technology has an estimated audience of 377,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Information and communications technology fans?

33.6% of Information and communications technology fans are female, 66.4% are male, with an average age of 37.5 years.

03

Which brands do Information and communications technology fans like most?

Information and communications technology fans show strongest brand affinity for Computer security (13.51×), PurpleDiscoMachine (15.72×), and Photovoltaics (9.49×) over the country average.

04

Where do Information and communications technology fans live in Germany?

Information and communications technology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Information and communications technology fans also like?

Beyond Information and communications technology itself, the audience over-indexes on PurpleDiscoMachine (15.72×), Photovoltaics (9.49×), Information security (12.11×), and GitHub (10.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Information and communications technology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Information and communications technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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