Information and communications technology Audience in United States

Information and communications technology logo

Information and communications technology has an estimated audience of 1,433,777 people in United States. 43.2% are female, 56.8% are male, average age 39.7. Top regions: California, New York, Florida. Top brand affinities: Natural rubber, Nationality, Pro-Ject, South Yorkshire, Electrolyte.

The average Information and communications technology fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Natural rubber, Nationality, Pro-Ject, with strongest over-indexing on Natural rubber (7.34× the country average). Demographically, the Information and communications technology audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Information and communications technology fans

Demographic split for Information and communications technology audience in United States
MetricValue
Female43.2%
Male56.8%
Average age39.7
Estimated audience size1,433,777

Audience persona

The typical Information and communications technology fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Information and communications technology in United States
RegionReachAffinity
California150,8190.96×
New York98,0221.22×
Florida90,6700.93×
Texas88,0650.71×
Virginia40,9781.17×
Georgia38,2270.87×
Illinois31,0310.65×
North Carolina30,9330.72×
Maryland27,4871.11×
Pennsylvania26,8510.56×
Kentucky26,2881.46×
New Jersey26,0490.71×
Ohio22,7270.51×
Massachusetts20,7850.74×
Washington19,8580.69×
Michigan19,6080.52×
South Carolina16,7920.78×
Indiana16,3610.62×
Arizona15,4110.53×
Missouri14,7890.64×
Colorado14,6360.65×
New Mexico14,2131.98×
Wisconsin14,0020.65×
Tennessee12,9660.45×
Oklahoma11,1820.7×
Washington, District of Columbia10,9322.54×
Minnesota10,7230.52×
Oregon10,2570.62×
Louisiana10,1720.55×
Alabama9,4680.47×
Kansas9,2690.82×
Mississippi8,5800.73×
Arkansas8,2580.7×
Connecticut7,1330.5×
West Virginia7,0831.06×
Alaska7,0692.3×
North Dakota6,9092.35×
Hawaii6,7691.1×
Nevada6,6110.48×
Idaho6,5410.91×
Utah6,4880.51×
Iowa6,2110.53×
Nebraska6,1910.86×
Montana6,1621.55×
South Dakota6,0821.84×
New Hampshire5,8361.03×
Wyoming5,7302.7×
Rhode Island5,6361.23×
Maine5,6321.1×
Vermont5,5432.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Information and communications technology audience
BrandAffinityCategory
Natural rubber7.34×Cars & Mobility
Nationality3.03×Politics & Society
Pro-Ject5.65×Music & Radio
South Yorkshire14.44×Travel & Leisure
Electrolyte4.02×Health
Saving2.47×Business & Career
Jesse Plemons2.82×Movies & TV
Jumia12.98×Fashion & Accessoires
Halsey, Oregon6.24×Travel & Leisure
Curcuma14.44×Food & Beverages
Carnival of Souls14.44×Movies & TV
JDSU2.09×Business & Career
Kendra Scott1.9×Fashion & Accessoires
Panama2.32×Travel & Leisure
Business English3.39×Business & Career
Kevin Murphy (screenwriter)8.65×Movies & TV
Nebraska Cornhuskers football2.02×Sports
Toros de Tijuana14.44×Sports
Home staging2.8×Home & Garden
Dental hygienist3.57×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Information and communications technology audience
TraitClusterScore
PatriotismCONSERVATISM2.25
Need for SecurityCONSERVATISM2.17
LGBTQ+ IdentityOPEN2.04
Family OrientationCONSERVATISM1.57
Urban LifestyleOPEN1.5
TravellingTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Information and communications technology
CountryShare
United States16.9%
India8.6%
Italy7.9%

See Information and communications technology audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Information and communications technology have in United States?

Information and communications technology has an estimated audience of 1,433,777 people in United States, concentrated in California and New York.

What is the gender split and age of Information and communications technology fans?

43.2% of Information and communications technology fans are female, 56.8% are male, with an average age of 39.7 years.

Which brands do Information and communications technology fans like most?

Information and communications technology fans show strongest brand affinity for Natural rubber (7.34×), Nationality (3.03×), and Pro-Ject (5.65×) over the country average.

Where do Information and communications technology fans live in United States?

Information and communications technology fans in United States are most concentrated in California (reach 150,819), New York (reach 98,022), and Florida (reach 90,670). These three regions account for the largest share of the active audience.

What other brands do Information and communications technology fans also like?

Beyond Information and communications technology itself, the audience over-indexes on Nationality (3.03×), Pro-Ject (5.65×), South Yorkshire (14.44×), and Electrolyte (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Information and communications technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.