Rascasse Audience Intelligence

Information and communications technology Audience in United States

Name: Information and communications technology — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Information and communications technology in United States — modelled from more than twelve digital signal sources. Information and communications technology has an estimated audience of 1,433,777 people in United States.

#7450among Topic in United States #1276in Business & Career

The average Information and communications technology fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Max Verstappen, Ice Hockey World Championships, with strongest over-indexing on Google Maps (5.83× the country average).

Demographically, the Information and communications technology audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Information and communications technology fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information and communications technology profile in United States.

Audience size

1.4M

in United States

Gender

43.2%♀

56.8% male

Age

39.7

average years

Country rank

#18376

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Information and communications technology fans

43.2% are female, 56.8% are male, average age 39.7.

Fig. 02

Gender split

43.2%

Female

56.8%

Male

Demographic split for Information and communications technology audience in United States
Metric	Value
Female	43.2%
Male	56.8%
Average age	39.7
Estimated audience size	1,433,777

Fig. 03

Age distribution

Age distribution of the Information and communications technology audience in United States
Age bracket	Share	%
16-19		20%
20-29		18%
30-39		19%
40-49		22%
50+		21%

Fig. 04

Worldwide distribution

16.9%

of the worldwide Information and communications technology audience comes from United States.

Worldwide audience distribution share by country for Information and communications technology
Country	Share
United States	16.9%
India	8.6%
Italy	7.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information and communications technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Information and communications technology fans by region: top regions in United States
#	Region	Reach	×
01	Kansas	~80K	6.64×
02	Washington, District of Columbia	~10K	2.76×
03	Georgia	~60K	1.37×
04	New York	~100K	1.22×
05	Tennessee	~30K	1.20×
06	New Mexico	~8K	1.12×
07	Virginia	~40K	1.11×
08	Alaska	~3K	1.10×
09	North Carolina	~50K	1.08×
10	North Dakota	~3K	1.07×
11	Vermont	~3K	1.07×
12	Maryland	~30K	1.06×
13	California	~200K	1.05×
14	Florida	~100K	1.04×
15	Colorado	~20K	1.03×
16	South Dakota	~3K	1.01×
17	Texas	~100K	0.99×
18	Missouri	~20K	0.99×
19	Illinois	~50K	0.98×
20	Kentucky	~20K	0.98×
21	Oklahoma	~20K	0.96×
22	Montana	~4K	0.95×
23	Washington	~30K	0.93×
24	Hawaii	~6K	0.93×
25	New Jersey	~30K	0.92×
26	Delaware	~4K	0.91×
27	Rhode Island	~4K	0.90×
28	New Hampshire	~5K	0.89×
29	Massachusetts	~20K	0.88×
30	Iowa	~10K	0.88×
31	Maine	~5K	0.88×
32	Minnesota	~20K	0.86×
33	Idaho	~6K	0.86×
34	West Virginia	~6K	0.86×
35	Oregon	~10K	0.85×
36	Nebraska	~6K	0.84×
37	Arizona	~20K	0.83×
38	Connecticut	~10K	0.81×
39	Nevada	~10K	0.81×
40	Utah	~10K	0.80×
41	Mississippi	~9K	0.80×
42	Arkansas	~9K	0.79×
43	Pennsylvania	~40K	0.77×
44	Louisiana	~10K	0.77×
45	Michigan	~30K	0.76×
46	Indiana	~20K	0.76×
47	Wisconsin	~20K	0.75×
48	South Carolina	~20K	0.74×
49	Alabama	~10K	0.72×
50	Ohio	~30K	0.67×

Affinity by region — Information and communications technology, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information and communications technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information and communications technology audience
#	Interest	Category	×
01	Max Verstappen	Sports	14.44×
02	Ice Hockey World Championships	Sports	14.44×
03	The Lego Movie	Movies & TV	14.44×
04	Akame ga Kill!	Literature	14.44×
05	Alvin and the Chipmunks	Music & Radio	14.18×
06	Ronaldinho	Sports	13.27×
07	Lego Batman	Kids & Family	11.20×
08	Charles Leclerc	Sports	9.91×
09	Škoda Auto	Cars & Mobility	9.62×
10	Web server	Technology & Electronics	9.10×
11	Information security	Business & Career	7.33×
12	Carcare	Cars & Mobility	6.32×
13	Google Maps	Internet & Social Media	5.83×
14	Motorcycle accessories	Cars & Mobility	4.71×
15	Touring motorcycle	Cars & Mobility	4.67×
16	Antique car	Cars & Mobility	4.39×
17	Lego	Kids & Family	4.18×
18	Fine-art photography	Technology & Electronics	4.02×
19	Radio	Technology & Electronics	2.45×
20	FIFA World Cup	Sports	2.38×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information and communications technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Information and communications technology audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.59×
Need for Security	CONSERVATISM	2.26×
Spirituality	BALANCE	1.68×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Information and communications technology audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.80×
Creativity	OPEN	0.83×
Luxury Orientation	PREMIUM	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Information and communications technology have in United States?

Information and communications technology has an estimated audience of 1,433,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Information and communications technology fans?

43.2% of Information and communications technology fans are female, 56.8% are male, with an average age of 39.7 years.

Which brands do Information and communications technology fans like most?

Information and communications technology fans show strongest brand affinity for Google Maps (5.83×), Max Verstappen (14.44×), and Ice Hockey World Championships (14.44×) over the country average.

Where do Information and communications technology fans live in United States?

Information and communications technology fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Information and communications technology fans also like?

Beyond Information and communications technology itself, the audience over-indexes on Max Verstappen (14.44×), Ice Hockey World Championships (14.44×), Web server (9.1×), and Alvin and the Chipmunks (14.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Information and communications technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Information and communications technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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