Innenstadt Audience in Germany
Innenstadt has an estimated audience of 938,602 people in Germany. 50.7% are female, 49.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Handmade Gifts.
The average Innenstadt fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the Innenstadt audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Innenstadt fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 37.4 |
| Estimated audience size | 938,602 |
Audience persona
The typical Innenstadt fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 528,538 | 2.57× |
| Niedersachsen | 322,215 | 3.53× |
| Bayern | 213,638 | 1.42× |
| Brandenburg | 87,216 | 3× |
| Baden-Württemberg | 52,756 | 0.41× |
| Hessen | 46,233 | 0.65× |
| Sachsen-Anhalt | 27,894 | 1.15× |
| Berlin | 21,805 | 0.52× |
| Rheinland-Pfalz | 18,769 | 0.4× |
| Sachsen | 16,052 | 0.35× |
| Schleswig-Holstein | 9,810 | 0.29× |
| Hamburg | 7,543 | 0.36× |
| Thüringen | 7,418 | 0.31× |
| Bremen | 4,686 | 0.58× |
| Mecklenburg-Vorpommern | 4,452 | 0.25× |
| Saarland | 2,516 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| KLIX (AM) | 3.21× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.32× | Travel & Leisure |
| Handmade Gifts | 1.9× | Kids & Family |
| Home Delivery | 2.36× | Food & Beverages |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.64× | Music & Radio |
| Building insulation | 2.68× | Home & Garden |
| Volvo V60 | 2.76× | Cars & Mobility |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Alaska | 1.93× | Travel & Leisure |
| myDealZ | 1.5× | Shopping |
| Liberace | 3.01× | Music & Radio |
| Picnic | 1.81× | Kids & Family |
| Theocracy | 4.89× | Music & Radio |
| San Gil | 1.96× | Travel & Leisure |
| Glashütte | 2.01× | Travel & Leisure |
| Zagreb | 1.76× | Travel & Leisure |
| Tuscany | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.22 |
| Patriotism | CONSERVATISM | 1.1 |
| Travelling | THRILL | 1.09 |
| Luxury Orientation | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.9% |
| Austria | 8.2% |
| Switzerland | 1.1% |
See Innenstadt audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Innenstadt have in Germany?
Innenstadt has an estimated audience of 938,602 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Innenstadt fans?
50.7% of Innenstadt fans are female, 49.3% are male, with an average age of 37.4 years.
Which brands do Innenstadt fans like most?
Innenstadt fans show strongest brand affinity for Gil Ofarim (1.82×), KLIX (AM) (3.21×), and Stradivarius (1.97×) over the country average.
Where do Innenstadt fans live in Germany?
Innenstadt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 528,538), Niedersachsen (reach 322,215), and Bayern (reach 213,638). These three regions account for the largest share of the active audience.
What other brands do Innenstadt fans also like?
Beyond Innenstadt itself, the audience over-indexes on KLIX (AM) (3.21×), Stradivarius (1.97×), Israel (2.32×), and Handmade Gifts (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Innenstadt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.