Isar Audience in Germany
Isar has an estimated audience of 385,523 people in Germany. 50.4% are female, 49.6% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hawesko, Chalkidiki, Gudrun Sjödén, Stamp collecting, Stradivarius.
The average Isar fan in Germany is 37.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hawesko, Chalkidiki, Gudrun Sjödén, with strongest over-indexing on Hawesko (5.3× the country average). Demographically, the Isar audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Isar fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 37.8 |
| Estimated audience size | 385,523 |
Audience persona
The typical Isar fan in Germany is balanced, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 289,142 | 5.24× |
| Nordrhein-Westfalen | 60,413 | 0.72× |
| Baden-Württemberg | 55,480 | 1.05× |
| Hessen | 26,053 | 0.89× |
| Niedersachsen | 23,601 | 0.63× |
| Rheinland-Pfalz | 16,415 | 0.85× |
| Sachsen | 14,060 | 0.74× |
| Berlin | 13,983 | 0.81× |
| Schleswig-Holstein | 8,584 | 0.62× |
| Brandenburg | 7,214 | 0.6× |
| Hamburg | 6,533 | 0.75× |
| Thüringen | 6,149 | 0.63× |
| Sachsen-Anhalt | 5,801 | 0.58× |
| Mecklenburg-Vorpommern | 3,767 | 0.51× |
| Saarland | 3,424 | 0.72× |
| Bremen | 2,163 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 5.3× | Food & Beverages |
| Chalkidiki | 5.3× | Travel & Leisure |
| Gudrun Sjödén | 3.15× | Fashion & Accessoires |
| Stamp collecting | 5.3× | Home & Garden |
| Stradivarius | 1.56× | Shopping |
| Oliver Kahn | 2.75× | Sports |
| Buddy – The Buddy Holly Story | 3.4× | Music & Radio |
| Boracay | 4.79× | Travel & Leisure |
| Jason Clarke (actor) | 3.25× | Movies & TV |
| Cambrils | 5.3× | Travel & Leisure |
| Bull riding | 4.31× | Sports |
| Noodle (Gorillaz) | 1.93× | Music & Radio |
| Google Analytics | 1.57× | Internet & Social Media |
| Alaska | 2.15× | Travel & Leisure |
| Business English | 1.61× | Business & Career |
| JDSU | 1.9× | Business & Career |
| Building insulation | 2.42× | Home & Garden |
| Kurt Weill | 5.3× | Music & Radio |
| Loincloth | 1.53× | Fashion & Accessoires |
| Private Jets | 3.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.32 |
| Career Orientation | POWER | 1.28 |
| Sports Activity | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.24 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.0% |
| United States | 4.6% |
| Italy | 3.7% |
See Isar audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
Frequently asked questions
How many fans does Isar have in Germany?
Isar has an estimated audience of 385,523 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Isar fans?
50.4% of Isar fans are female, 49.6% are male, with an average age of 37.8 years.
Which brands do Isar fans like most?
Isar fans show strongest brand affinity for Hawesko (5.3×), Chalkidiki (5.3×), and Gudrun Sjödén (3.15×) over the country average.
Where do Isar fans live in Germany?
Isar fans in Germany are most concentrated in Bayern (reach 289,142), Nordrhein-Westfalen (reach 60,413), and Baden-Württemberg (reach 55,480). These three regions account for the largest share of the active audience.
What other brands do Isar fans also like?
Beyond Isar itself, the audience over-indexes on Chalkidiki (5.3×), Gudrun Sjödén (3.15×), Stamp collecting (5.3×), and Stradivarius (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Isar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.