Jawoll Audience in Germany
Jawoll has an estimated audience of 1,963,335 people in Germany. 57.9% are female, 42.1% are male, average age 41.8. Top regions: Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: Tagesschau, Handball-Bundesliga, Transfermarkt, Western Union, Satire.
The average Jawoll fan in Germany is 41.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include Tagesschau, Handball-Bundesliga, Transfermarkt, with strongest over-indexing on Tagesschau (2.02× the country average). Demographically, the Jawoll audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Jawoll fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.8 |
| Estimated audience size | 1,963,335 |
Audience persona
The typical Jawoll fan in Germany is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 609,101 | 3.19× |
| Schleswig-Holstein | 264,099 | 3.75× |
| Nordrhein-Westfalen | 252,532 | 0.59× |
| Hessen | 132,600 | 0.89× |
| Bayern | 113,533 | 0.36× |
| Hamburg | 66,163 | 1.49× |
| Rheinland-Pfalz | 66,097 | 0.67× |
| Baden-Württemberg | 43,879 | 0.16× |
| Mecklenburg-Vorpommern | 39,671 | 1.06× |
| Sachsen | 35,808 | 0.37× |
| Sachsen-Anhalt | 32,378 | 0.64× |
| Bremen | 30,485 | 1.82× |
| Thüringen | 25,027 | 0.5× |
| Berlin | 17,988 | 0.2× |
| Brandenburg | 9,953 | 0.16× |
| Saarland | 3,555 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.02× | Movies & TV |
| Handball-Bundesliga | 6.94× | Sports |
| Transfermarkt | 2.46× | Sports |
| Western Union | 3.08× | Business & Career |
| Satire | 3.1× | Literature |
| Hygiene | 2.28× | Beauty & Wellness |
| RTL Television | 2.14× | Movies & TV |
| North Rhine-Westphalia | 1.71× | Travel & Leisure |
| 2. Bundesliga | 1.66× | Sports |
| Purchase discount | 3.93× | Shopping |
| Discount card | 6.65× | Shopping |
| Eintracht Frankfurt | 1.56× | Sports |
| Vacations | 1.66× | Travel & Leisure |
| German television comedy | 3.36× | Movies & TV |
| German language | 1.54× | Politics & Society |
| Bedroom furniture | 2.48× | Home & Garden |
| Storm of Love | 2.06× | Movies & TV |
| Vacation rental | 2.23× | Travel & Leisure |
| Chihuahua (dog) | 1.92× | Pets & Animals |
| Headphones | 2.79× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.95 |
| Indulgence | JOY | 1.27 |
| DIY Mentality | THRILL | 1.1 |
| Sports Activity | POWER | 1.09 |
| Pet Ownership | JOY | 1.06 |
| Design Affinity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.7% |
| Netherlands | 0.3% |
| Poland | 0.3% |
See Jawoll audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does Jawoll have in Germany?
Jawoll has an estimated audience of 1,963,335 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of Jawoll fans?
57.9% of Jawoll fans are female, 42.1% are male, with an average age of 41.8 years.
Which brands do Jawoll fans like most?
Jawoll fans show strongest brand affinity for Tagesschau (2.02×), Handball-Bundesliga (6.94×), and Transfermarkt (2.46×) over the country average.
Where do Jawoll fans live in Germany?
Jawoll fans in Germany are most concentrated in Niedersachsen (reach 609,101), Schleswig-Holstein (reach 264,099), and Nordrhein-Westfalen (reach 252,532). These three regions account for the largest share of the active audience.
What other brands do Jawoll fans also like?
Beyond Jawoll itself, the audience over-indexes on Handball-Bundesliga (6.94×), Transfermarkt (2.46×), Western Union (3.08×), and Satire (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jawoll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.