Jawoll Audience in Germany
Jawoll has an estimated audience of 1,963,335 people in Germany. 57.9% are female, 42.1% are male, average age 41.8. Top regions: Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: Stradivarius, Škoda Kodiaq, Home Delivery, Corfu (regional unit), Durban University of Technology.
The average Jawoll fan in Germany is 41.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include Stradivarius, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Stradivarius (1.54× the country average). Demographically, the Jawoll audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Jawoll fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.8 |
| Estimated audience size | 1,963,335 |
Audience persona
The typical Jawoll fan in Germany is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 609,101 | 3.19× |
| Schleswig-Holstein | 264,099 | 3.75× |
| Nordrhein-Westfalen | 252,532 | 0.59× |
| Hessen | 132,600 | 0.89× |
| Bayern | 113,533 | 0.36× |
| Hamburg | 66,163 | 1.49× |
| Rheinland-Pfalz | 66,097 | 0.67× |
| Baden-Württemberg | 43,879 | 0.16× |
| Mecklenburg-Vorpommern | 39,671 | 1.06× |
| Sachsen | 35,808 | 0.37× |
| Sachsen-Anhalt | 32,378 | 0.64× |
| Bremen | 30,485 | 1.82× |
| Thüringen | 25,027 | 0.5× |
| Berlin | 17,988 | 0.2× |
| Brandenburg | 9,953 | 0.16× |
| Saarland | 3,555 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.54× | Shopping |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Home Delivery | 1.74× | Food & Beverages |
| Corfu (regional unit) | 1.86× | Travel & Leisure |
| Durban University of Technology | 2.8× | Business & Career |
| Emperor Entertainment Group | 1.56× | Business & Career |
| Chalkidiki | 1.68× | Travel & Leisure |
| The Equalizer | 1.91× | Movies & TV |
| Information sensitivity | 2.01× | Technology & Electronics |
| Esra Erol | 2.12× | Movies & TV |
| Homesteading | 2.35× | Home & Garden |
| Buddy – The Buddy Holly Story | 1.72× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Jaguar F-Pace | 2.14× | Cars & Mobility |
| Volvo V60 | 1.55× | Cars & Mobility |
| Carrie (novel) | 1.84× | Literature |
| Theocracy | 3.23× | Music & Radio |
| Jersey (fabric) | 1.57× | Fashion & Accessoires |
| Competitive dance | 1.69× | Sports |
| Sinister (band) | 3.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.95 |
| Indulgence | JOY | 1.27 |
| DIY Mentality | THRILL | 1.1 |
| Sports Activity | POWER | 1.09 |
| Pet Ownership | JOY | 1.06 |
| Design Affinity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.7% |
| Netherlands | 0.3% |
| Poland | 0.3% |
See Jawoll audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does Jawoll have in Germany?
Jawoll has an estimated audience of 1,963,335 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of Jawoll fans?
57.9% of Jawoll fans are female, 42.1% are male, with an average age of 41.8 years.
Which brands do Jawoll fans like most?
Jawoll fans show strongest brand affinity for Stradivarius (1.54×), Škoda Kodiaq (1.65×), and Home Delivery (1.74×) over the country average.
Where do Jawoll fans live in Germany?
Jawoll fans in Germany are most concentrated in Niedersachsen (reach 609,101), Schleswig-Holstein (reach 264,099), and Nordrhein-Westfalen (reach 252,532). These three regions account for the largest share of the active audience.
What other brands do Jawoll fans also like?
Beyond Jawoll itself, the audience over-indexes on Škoda Kodiaq (1.65×), Home Delivery (1.74×), Corfu (regional unit) (1.86×), and Durban University of Technology (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jawoll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.