Karl Benz Audience in Germany
Karl Benz has an estimated audience of 197,084 people in Germany. 16.0% are female, 84.0% are male, average age 36.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Home construction, Minestrone, Natural rubber, MK, Metamorphoses.
The average Karl Benz fan in Germany is 36.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Home construction, Minestrone, Natural rubber, with strongest over-indexing on Home construction (1.91× the country average). Demographically, the Karl Benz audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Entrepreneur
Demographics of Karl Benz fans
| Metric | Value |
|---|---|
| Female | 16.0% |
| Male | 84.0% |
| Average age | 36.9 |
| Estimated audience size | 197,084 |
Audience persona
The typical Karl Benz fan in Germany is more male, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 87,204 | 2.36× |
| Nordrhein-Westfalen | 53,689 | 0.9× |
| Bayern | 37,529 | 0.86× |
| Niedersachsen | 23,752 | 0.9× |
| Hessen | 20,801 | 1.01× |
| Rheinland-Pfalz | 17,754 | 1.31× |
| Sachsen | 11,420 | 0.86× |
| Berlin | 10,748 | 0.89× |
| Schleswig-Holstein | 7,426 | 0.76× |
| Brandenburg | 7,400 | 0.88× |
| Thüringen | 6,475 | 0.94× |
| Sachsen-Anhalt | 5,240 | 0.75× |
| Hamburg | 4,887 | 0.8× |
| Mecklenburg-Vorpommern | 4,094 | 0.79× |
| Saarland | 3,126 | 0.94× |
| Bremen | 2,486 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.91× | Home & Garden |
| Minestrone | 3.03× | Food & Beverages |
| Natural rubber | 1.94× | Cars & Mobility |
| MK | 2.36× | Music & Radio |
| Metamorphoses | 1.99× | Literature |
| Israeli cuisine | 3.44× | Food & Beverages |
| Sanremo | 5.25× | Travel & Leisure |
| Cultural studies | 3.43× | Business & Career |
| Jonah | 2.47× | |
| Leverage (TV series) | 2.74× | Movies & TV |
| Acoustic music | 1.76× | Music & Radio |
| Flash memory | 2.08× | Technology & Electronics |
| Justice | 1.57× | Politics & Society |
| Peugeot 308 | 1.57× | Cars & Mobility |
| IPKO | 2.25× | Business & Career |
| N1 road (South Africa) | 2.55× | Travel & Leisure |
| Totally Spies! | 3.44× | Movies & TV |
| The Perks of Being a Wallflower (film) | 2.37× | Movies & TV |
| Antoine Griezmann | 2.34× | Sports |
| Cockpit | 2.45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Convenience Orientation | PREMIUM | 1.48 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.2 |
| Career Orientation | POWER | 1.12 |
| Spirituality | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.8% |
| Brazil | 8.7% |
| Germany | 8.3% |
See Karl Benz audiences in other countries
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Frequently asked questions
How many fans does Karl Benz have in Germany?
Karl Benz has an estimated audience of 197,084 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Karl Benz fans?
16.0% of Karl Benz fans are female, 84.0% are male, with an average age of 36.9 years.
Which brands do Karl Benz fans like most?
Karl Benz fans show strongest brand affinity for Home construction (1.91×), Minestrone (3.03×), and Natural rubber (1.94×) over the country average.
Where do Karl Benz fans live in Germany?
Karl Benz fans in Germany are most concentrated in Baden-Württemberg (reach 87,204), Nordrhein-Westfalen (reach 53,689), and Bayern (reach 37,529). These three regions account for the largest share of the active audience.
What other brands do Karl Benz fans also like?
Beyond Karl Benz itself, the audience over-indexes on Minestrone (3.03×), Natural rubber (1.94×), MK (2.36×), and Metamorphoses (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karl Benz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.