Karl Benz Audience in United States

Karl Benz logo

Karl Benz has an estimated audience of 1,061,049 people in United States. 24.2% are female, 75.8% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: N1 road (South Africa), N1 road (South Africa), MK, Flash memory, Racing.

The average Karl Benz fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include N1 road (South Africa), N1 road (South Africa), MK, with strongest over-indexing on N1 road (South Africa) (4.45× the country average). Demographically, the Karl Benz audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Karl Benz fans

Demographic split for Karl Benz audience in United States
MetricValue
Female24.2%
Male75.8%
Average age38.5
Estimated audience size1,061,049

Audience persona

The typical Karl Benz fan in United States is more male, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Karl Benz in United States
RegionReachAffinity
California144,1341.24×
Texas112,4741.23×
Florida95,6011.33×
New York67,8981.15×
Georgia42,6791.31×
Illinois36,4891.03×
Pennsylvania35,8101×
North Carolina34,5011.08×
Ohio31,6950.97×
Michigan31,2581.13×
New Jersey30,6461.14×
Virginia29,7061.15×
Arizona25,1401.16×
Washington24,3071.14×
Tennessee23,2561.09×
Maryland22,7491.25×
Massachusetts21,9601.05×
Indiana21,1111.09×
South Carolina17,0711.07×
Alabama16,7761.13×
Missouri15,9020.93×
Colorado15,0650.9×
Oregon14,8571.22×
Minnesota13,6270.9×
Wisconsin12,7100.8×
Nevada12,3721.21×
Louisiana12,1800.89×
Kentucky11,4740.86×
Oklahoma11,1730.95×
Utah10,4191.1×
Connecticut10,3200.97×
Mississippi9,5061.09×
Kansas8,5271.02×
Arkansas8,4450.97×
Iowa7,6910.88×
Nebraska5,2140.98×
New Mexico5,0940.96×
West Virginia4,5010.91×
Idaho4,1560.78×
New Hampshire3,4230.82×
Maine3,2120.85×
Hawaii3,1560.69×
Washington, District of Columbia3,0280.95×
Rhode Island2,9380.87×
Delaware2,6310.9×
North Dakota2,4121.11×
South Dakota2,0810.85×
Montana2,0080.68×
Alaska1,7270.76×
Vermont1,3550.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karl Benz audience
BrandAffinityCategory
N1 road (South Africa)4.45×Travel & Leisure
N1 road (South Africa)3.38×Travel & Leisure
MK3.06×Music & Radio
Flash memory2.8×Technology & Electronics
Racing1.62×Cars & Mobility
Academy Award for Best Documentary Feature5.83×Movies & TV
County council2.54×Politics & Society
ABC 7 Chicago1.79×Movies & TV
Wow! Wow! Wubbzy!3.22×Movies & TV
Naomi Scott2.29×Movies & TV
Acoustic music1.77×Music & Radio
WESH1.83×Movies & TV
Notre Dame Fighting Irish football1.89×Sports
Northrop Grumman2.26×Business & Career
Leverage (TV series)2.24×Movies & TV
Israeli cuisine3.06×Food & Beverages
Life of Pi2.85×Movies & TV
Diane Sawyer2.59×Movies & TV
Totally Spies!3.53×Movies & TV
Irrigation sprinkler2.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karl Benz audience
TraitClusterScore
Convenience OrientationPREMIUM1.41
Need for SecurityCONSERVATISM1.4
Career OrientationPOWER1.24
IndividualismJOY1.07
ExtroversionTHRILL1.06
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Karl Benz
CountryShare
United States44.8%
Brazil8.7%
Germany8.3%

See Karl Benz audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Karl Benz have in United States?

Karl Benz has an estimated audience of 1,061,049 people in United States, concentrated in California and Texas.

What is the gender split and age of Karl Benz fans?

24.2% of Karl Benz fans are female, 75.8% are male, with an average age of 38.5 years.

Which brands do Karl Benz fans like most?

Karl Benz fans show strongest brand affinity for N1 road (South Africa) (4.45×), N1 road (South Africa) (3.38×), and MK (3.06×) over the country average.

Where do Karl Benz fans live in United States?

Karl Benz fans in United States are most concentrated in California (reach 144,134), Texas (reach 112,474), and Florida (reach 95,601). These three regions account for the largest share of the active audience.

What other brands do Karl Benz fans also like?

Beyond Karl Benz itself, the audience over-indexes on N1 road (South Africa) (3.38×), MK (3.06×), Flash memory (2.8×), and Racing (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karl Benz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.