Karlsbad Audience in Germany
Karlsbad has an estimated audience of 1,183,964 people in Germany. 50.8% are female, 49.2% are male, average age 37.4. Top regions: Baden-Württemberg, Bayern, Sachsen. Top brand affinities: Vacations, Lieferando.de, Family, Self care, Stuttgart.
The average Karlsbad fan in Germany is 37.4 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Sachsen. Top brand affinities include Vacations, Lieferando.de, Family, with strongest over-indexing on Vacations (2.53× the country average). Demographically, the Karlsbad audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Karlsbad fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.4 |
| Estimated audience size | 1,183,964 |
Audience persona
The typical Karlsbad fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 279,508 | 1.73× |
| Bayern | 256,713 | 1.35× |
| Sachsen | 206,328 | 3.55× |
| Nordrhein-Westfalen | 127,665 | 0.49× |
| Hessen | 71,270 | 0.79× |
| Niedersachsen | 65,494 | 0.57× |
| Thüringen | 50,978 | 1.69× |
| Berlin | 43,117 | 0.81× |
| Rheinland-Pfalz | 42,773 | 0.72× |
| Sachsen-Anhalt | 35,257 | 1.15× |
| Brandenburg | 33,373 | 0.91× |
| Schleswig-Holstein | 16,670 | 0.39× |
| Mecklenburg-Vorpommern | 12,615 | 0.56× |
| Hamburg | 11,891 | 0.44× |
| Saarland | 5,614 | 0.39× |
| Bremen | 4,570 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.53× | Travel & Leisure |
| Lieferando.de | 1.99× | Food & Beverages |
| Family | 1.64× | Kids & Family |
| Self care | 2.71× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Concerts | 2.12× | Music & Radio |
| Hairstyle | 2.29× | Beauty & Wellness |
| Spiegel Online | 1.55× | News |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.25× | Beauty & Wellness |
| Walking | 3.04× | Sports |
| Radio broadcasting | 2.57× | Music & Radio |
| Vanessa Mai | 3.38× | Music & Radio |
| Storm of Love | 2.37× | Movies & TV |
| Vacation rental | 2.55× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.09× | Sports |
| Self-confidence | 2.76× | Health |
| Musical instrument | 1.88× | Music & Radio |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.12 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.9% |
| Austria | 3.9% |
| Switzerland | 2.3% |
See Karlsbad audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Karlsbad have in Germany?
Karlsbad has an estimated audience of 1,183,964 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Karlsbad fans?
50.8% of Karlsbad fans are female, 49.2% are male, with an average age of 37.4 years.
Which brands do Karlsbad fans like most?
Karlsbad fans show strongest brand affinity for Vacations (2.53×), Lieferando.de (1.99×), and Family (1.64×) over the country average.
Where do Karlsbad fans live in Germany?
Karlsbad fans in Germany are most concentrated in Baden-Württemberg (reach 279,508), Bayern (reach 256,713), and Sachsen (reach 206,328). These three regions account for the largest share of the active audience.
What other brands do Karlsbad fans also like?
Beyond Karlsbad itself, the audience over-indexes on Lieferando.de (1.99×), Family (1.64×), Self care (2.71×), and Stuttgart (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karlsbad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.