A data profile of the people who buy, follow and care about Klapsmühle in Germany — modelled from more than twelve digital signal sources. Klapsmühle has an estimated audience of 255,488 people in Germany.
The average Klapsmühle fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Tagesschau, Roland Kaiser, with strongest over-indexing on Nature (1.87× the country average).
Demographically, the Klapsmühle audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Klapsmühle fan in Germany is more female, around 32.9 years old, with strong Community Orientation tendencies and a notable affinity for Nature.
The key figures that characterise the Klapsmühle profile in Germany.
55.1% are female, 44.9% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 32.9 |
| Estimated audience size | 255,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide Klapsmühle audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.8% |
| Switzerland | 0.7% |
| Austria | 0.7% |
Where the Klapsmühle audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 8.38× | |
| 02 | Rheinland-Pfalz | ~20K | 1.60× | |
| 03 | Hamburg | ~6K | 1.04× | |
| 04 | Bremen | ~2K | 0.82× | |
| 05 | Hessen | ~10K | 0.77× | |
| 06 | Saarland | ~2K | 0.77× | |
| 07 | Niedersachsen | ~20K | 0.72× | |
| 08 | Mecklenburg-Vorpommern | ~3K | 0.72× | |
| 09 | Thüringen | ~4K | 0.69× | |
| 10 | Sachsen-Anhalt | ~4K | 0.68× | |
| 11 | Schleswig-Holstein | ~6K | 0.65× | |
| 12 | Baden-Württemberg | ~20K | 0.63× | |
| 13 | Brandenburg | ~5K | 0.63× | |
| 14 | Sachsen | ~7K | 0.57× | |
| 15 | Berlin | ~6K | 0.55× | |
| 16 | Bayern | ~20K | 0.54× |
The strongest cross-interests of the Klapsmühle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roland Kaiser | Music & Radio | 2.75× | ||
| 02 | Eurodance | Music & Radio | 2.73× | ||
| 03 | Florian Silbereisen | Music & Radio | 2.71× | ||
| 04 | Udo Jürgens | Music & Radio | 2.67× | ||
| 05 | Andy Borg | Music & Radio | 2.54× | ||
| 06 | Schlager music | Music & Radio | 2.21× | ||
| 07 | Bars | Travel & Leisure | 2.07× | ||
| 08 | Volunteering | Politics & Society | 1.98× | ||
| 09 | Nature | Home & Garden | 1.87× | ||
| 10 | Alles was zählt | Movies & TV | 1.86× | ||
| 11 | Helene Fischer | Music & Radio | 1.85× | ||
| 12 | Vacations | Travel & Leisure | 1.81× | ||
| 13 | Electronic dance music | Music & Radio | 1.75× | ||
| 14 | Bayerischer Rundfunk | Movies & TV | 1.75× | ||
| 15 | Transfermarkt | Sports | 1.71× | ||
| 16 | Lodging | Travel & Leisure | 1.66× | ||
| 17 | Tagesschau | Movies & TV | 1.63× | ||
| 18 | French Bulldog | Pets & Animals | 1.63× | ||
| 19 | Family | Kids & Family | 1.52× | ||
| 20 | Focus | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.23× | |
| Indulgence | JOY | 1.20× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.87× | |
| Sustainability | BALANCE | 0.93× | |
| Design Affinity | PREMIUM | 0.93× |
Klapsmühle has an estimated audience of 255,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
55.1% of Klapsmühle fans are female, 44.9% are male, with an average age of 32.9 years.
Klapsmühle fans show strongest brand affinity for Nature (1.87×), Tagesschau (1.63×), and Roland Kaiser (2.75×) over the country average.
Klapsmühle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Klapsmühle itself, the audience over-indexes on Tagesschau (1.63×), Roland Kaiser (2.75×), Family (1.52×), and Schlager music (2.21×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Klapsmühle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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