Klapsmühle Audience in Germany
Klapsmühle has an estimated audience of 242,799 people in Germany. 55.6% are female, 44.4% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Stradivarius, Home Delivery, KLIX (AM), myDealZ.
The average Klapsmühle fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Stradivarius, Home Delivery, with strongest over-indexing on Time (magazine) (2.72× the country average). Demographically, the Klapsmühle audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Night club
Demographics of Klapsmühle fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 33.0 |
| Estimated audience size | 242,799 |
Audience persona
The typical Klapsmühle fan in Germany is more female, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,100 | 5.7× |
| Bayern | 24,192 | 0.62× |
| Baden-Württemberg | 23,791 | 0.72× |
| Rheinland-Pfalz | 22,692 | 1.87× |
| Niedersachsen | 17,578 | 0.75× |
| Hessen | 16,208 | 0.88× |
| Hamburg | 6,976 | 1.27× |
| Sachsen | 5,852 | 0.49× |
| Berlin | 5,843 | 0.54× |
| Schleswig-Holstein | 5,124 | 0.59× |
| Brandenburg | 3,078 | 0.41× |
| Thüringen | 2,975 | 0.48× |
| Sachsen-Anhalt | 2,501 | 0.4× |
| Saarland | 1,508 | 0.51× |
| Bremen | 1,147 | 0.55× |
| Mecklenburg-Vorpommern | 1,138 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 2.72× | News |
| Stradivarius | 1.63× | Shopping |
| Home Delivery | 2.01× | Food & Beverages |
| KLIX (AM) | 1.65× | Music & Radio |
| myDealZ | 1.52× | Shopping |
| Volvo V60 | 1.88× | Cars & Mobility |
| Theocracy | 3.98× | Music & Radio |
| Glashütte | 1.64× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 1.8× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Esra Erol | 1.87× | Movies & TV |
| Information sensitivity | 1.72× | Technology & Electronics |
| Throne of Glass | 1.8× | Literature |
| Competitive dance | 1.77× | Sports |
| Celtic mythology | 1.61× | Arts & Culture |
| Carrie (novel) | 1.68× | Literature |
| Hakone, Kanagawa | 1.88× | Travel & Leisure |
| Viator | 1.8× | Travel & Leisure |
| Knokke-Heist | 1.81× | Travel & Leisure |
| Huck (magazine) | 2.67× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Sports Activity | POWER | 1.11 |
| Pet Ownership | JOY | 1 |
| DIY Mentality | THRILL | 1 |
| LGBTQ+ Identity | OPEN | 0.99 |
| Travelling | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.7% |
| Austria | 0.8% |
| Switzerland | 0.8% |
See Klapsmühle audiences in other countries
More Night club audiences in Germany
- Fabric (club) (3,604,750)
- KitKatClub (899,208)
- Soda Club Berlin (820,195)
- Ritter Butzke (663,459)
- Berghain (649,386)
Frequently asked questions
How many fans does Klapsmühle have in Germany?
Klapsmühle has an estimated audience of 242,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Klapsmühle fans?
55.6% of Klapsmühle fans are female, 44.4% are male, with an average age of 33.0 years.
Which brands do Klapsmühle fans like most?
Klapsmühle fans show strongest brand affinity for Time (magazine) (2.72×), Stradivarius (1.63×), and Home Delivery (2.01×) over the country average.
Where do Klapsmühle fans live in Germany?
Klapsmühle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,100), Bayern (reach 24,192), and Baden-Württemberg (reach 23,791). These three regions account for the largest share of the active audience.
What other brands do Klapsmühle fans also like?
Beyond Klapsmühle itself, the audience over-indexes on Stradivarius (1.63×), Home Delivery (2.01×), KLIX (AM) (1.65×), and myDealZ (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Klapsmühle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.