Kollegah Audience in Germany
A data profile of the people who buy, follow and care about Kollegah in Germany — modelled from more than twelve digital signal sources. Kollegah has an estimated audience of 456,135 people in Germany.
The average Kollegah fan in Germany is 24.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sarah Engels, Sports, Outdoor recreation, with strongest over-indexing on Sarah Engels (5.76× the country average).
Demographically, the Kollegah audience skews more male with an average age of 24.6, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kollegah fan in Germany is more male, around 24.6 years old, with strong Design Affinity tendencies and a notable affinity for Sarah Engels.
At a glance
The key figures that characterise the Kollegah profile in Germany.
Search interest · 12-month trend
Demographics of Kollegah fans
38.4% are female, 61.6% are male, average age 24.6.
Gender split
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 24.6 |
| Estimated audience size | 456,135 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 65% | |
| 20-29 | 21% | |
| 30-39 | 8% | |
| 40-49 | 4% | |
| 50+ | 2% |
Worldwide distribution
of the worldwide Kollegah audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.9% |
| Austria | 4.8% |
| Switzerland | 4.3% |
Geography
Where the Kollegah audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.31× | |
| 02 | Hessen | ~40K | 1.16× | |
| 03 | Hamburg | ~10K | 1.15× | |
| 04 | Bremen | ~4K | 1.12× | |
| 05 | Niedersachsen | ~50K | 1.11× | |
| 06 | Rheinland-Pfalz | ~30K | 1.09× | |
| 07 | Berlin | ~20K | 1.08× | |
| 08 | Baden-Württemberg | ~70K | 1.03× | |
| 09 | Saarland | ~6K | 1.01× | |
| 10 | Schleswig-Holstein | ~20K | 0.98× | |
| 11 | Bayern | ~70K | 0.90× | |
| 12 | Sachsen | ~20K | 0.90× | |
| 13 | Brandenburg | ~10K | 0.83× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.82× | |
| 15 | Sachsen-Anhalt | ~10K | 0.79× | |
| 16 | Thüringen | ~9K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kollegah audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarah Engels | Movies & TV | 5.76× | ||
| 02 | Haftbefehl | Music & Radio | 3.25× | ||
| 03 | Deutschrap | Music & Radio | 3.06× | ||
| 04 | Underground hip hop | Music & Radio | 2.84× | ||
| 05 | Frankfurter Allgemeine Zeitung | News | 2.80× | ||
| 06 | Maltese (dog) | Pets & Animals | 2.44× | ||
| 07 | Woolworths | Shopping | 2.39× | ||
| 08 | Houseplant | Home & Garden | 2.36× | ||
| 09 | Self-love | Health | 2.18× | ||
| 10 | Spiegel Online | News | 2.15× | ||
| 11 | Dog collar | Pets & Animals | 2.05× | ||
| 12 | JYSK | Home & Garden | 1.99× | ||
| 13 | Livemusic | Music & Radio | 1.95× | ||
| 14 | Dog lovers | Pets & Animals | 1.93× | ||
| 15 | Vegetarian cuisine | Food & Beverages | 1.90× | ||
| 16 | Toddler | Kids & Family | 1.86× | ||
| 17 | TikTok | Internet & Social Media | 1.53× | ||
| 18 | Outdoor recreation | Sports | 1.51× | ||
| 19 | Harry Potter | Movies & TV | 1.51× | ||
| 20 | Sports | Sports | 1.50× |
Personality of the Kollegah audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Patriotism | CONSERVATISM | 0.76× |
Frequently asked questions
How many fans does Kollegah have in Germany?
Kollegah has an estimated audience of 456,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kollegah fans?
38.4% of Kollegah fans are female, 61.6% are male, with an average age of 24.6 years.
Which brands do Kollegah fans like most?
Kollegah fans show strongest brand affinity for Sarah Engels (5.76×), Sports (1.5×), and Outdoor recreation (1.51×) over the country average.
Where do Kollegah fans live in Germany?
Kollegah fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Kollegah fans also like?
Beyond Kollegah itself, the audience over-indexes on Sports (1.5×), Outdoor recreation (1.51×), TikTok (1.53×), and Harry Potter (1.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Kollegah audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kollegah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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