Kollegah Audience in Germany
Kollegah has an estimated audience of 463,465 people in Germany. 38.4% are female, 61.6% are male, average age 24.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sarah Engels, Spiegel Online, Sports, Outdoor recreation, Harry Potter.
The average Kollegah fan in Germany is 24.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sarah Engels, Spiegel Online, Sports, with strongest over-indexing on Sarah Engels (5.76× the country average). Demographically, the Kollegah audience skews more male with an average age of 24.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Kollegah fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 24.6 |
| Estimated audience size | 463,465 |
Audience persona
The typical Kollegah fan in Germany is more male, around 24.6 years old, with strong Sustainability tendencies and a notable affinity for Sarah Engels.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,660 | 1.34× |
| Baden-Württemberg | 66,738 | 1.06× |
| Bayern | 66,700 | 0.9× |
| Niedersachsen | 51,788 | 1.15× |
| Hessen | 42,150 | 1.19× |
| Rheinland-Pfalz | 25,292 | 1.09× |
| Berlin | 22,750 | 1.1× |
| Sachsen | 20,517 | 0.9× |
| Schleswig-Holstein | 16,097 | 0.97× |
| Hamburg | 12,066 | 1.15× |
| Brandenburg | 11,648 | 0.81× |
| Sachsen-Anhalt | 9,250 | 0.77× |
| Thüringen | 8,393 | 0.71× |
| Mecklenburg-Vorpommern | 6,896 | 0.78× |
| Saarland | 5,494 | 0.97× |
| Bremen | 4,449 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sarah Engels | 5.76× | Movies & TV |
| Spiegel Online | 2.15× | News |
| Sports | 1.5× | Sports |
| Outdoor recreation | 1.51× | Sports |
| Harry Potter | 1.51× | Movies & TV |
| TikTok | 1.53× | Internet & Social Media |
| Self-love | 2.18× | Health |
| Deutschrap | 3.06× | Music & Radio |
| Finch | 2.42× | Music & Radio |
| Haftbefehl | 3.25× | Music & Radio |
| Woolworths | 2.39× | Shopping |
| Vegetarian cuisine | 1.9× | Food & Beverages |
| Maltese (dog) | 2.44× | Pets & Animals |
| Underground hip hop | 2.84× | Music & Radio |
| Livemusic | 1.95× | Music & Radio |
| Toddler | 1.86× | Kids & Family |
| Dog collar | 2.05× | Pets & Animals |
| JYSK | 1.99× | Home & Garden |
| Dog lovers | 1.93× | Pets & Animals |
| Primark | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.57 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Early Adopter Mentality | POWER | 1.36 |
| DIY Mentality | THRILL | 1.3 |
| Pet Ownership | JOY | 1.29 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.1% |
| Austria | 4.9% |
| Switzerland | 4.2% |
See Kollegah audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Kollegah have in Germany?
Kollegah has an estimated audience of 463,465 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kollegah fans?
38.4% of Kollegah fans are female, 61.6% are male, with an average age of 24.6 years.
Which brands do Kollegah fans like most?
Kollegah fans show strongest brand affinity for Sarah Engels (5.76×), Spiegel Online (2.15×), and Sports (1.5×) over the country average.
Where do Kollegah fans live in Germany?
Kollegah fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,660), Baden-Württemberg (reach 66,738), and Bayern (reach 66,700). These three regions account for the largest share of the active audience.
What other brands do Kollegah fans also like?
Beyond Kollegah itself, the audience over-indexes on Spiegel Online (2.15×), Sports (1.5×), Outdoor recreation (1.51×), and Harry Potter (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kollegah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.