Rascasse Audience Intelligence

Köln Arcaden Audience in Germany

A data profile of the people who buy, follow and care about Köln Arcaden in Germany — modelled from more than twelve digital signal sources. Köln Arcaden has an estimated audience of 1,836,062 people in Germany.

#8among Shopping mall in Germany#231among POI in Germany#135in Shopping

The average Köln Arcaden fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen.

Top brand affinities include Deichmann, C&A, Bedroom furniture, with strongest over-indexing on Deichmann (3.59× the country average).

Demographically, the Köln Arcaden audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Köln Arcaden fan in Germany is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Deichmann.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Köln Arcaden profile in Germany.

Audience size
1.8M
in Germany
Gender
63.9%♀
36.1% male
Age
37.6
average years
Country rank
#3661
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Köln Arcaden fans

63.9% are female, 36.1% are male, average age 37.6.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Köln Arcaden audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age37.6
Estimated audience size1,836,062
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Köln Arcaden audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Köln Arcaden audience comes from Germany.

Worldwide audience distribution share by country for Köln Arcaden
CountryShare
Germany98.2%
Netherlands0.3%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Köln Arcaden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Köln Arcaden fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M12.87×
02Rheinland-Pfalz~90K1.06×
03Bremen~10K0.64×
04Hessen~70K0.54×
05Mecklenburg-Vorpommern~20K0.54×
06Sachsen-Anhalt~20K0.52×
07Saarland~10K0.50×
08Thüringen~20K0.44×
09Brandenburg~20K0.43×
10Hamburg~20K0.38×
11Schleswig-Holstein~20K0.36×
12Sachsen~30K0.30×
13Berlin~20K0.28×
14Niedersachsen~50K0.26×
15Baden-Württemberg~50K0.22×
16Bayern~60K0.21×
Fig. 06

Affinity by region

Affinity by region — Köln Arcaden, Germany
0.21×1.00×12.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Köln Arcaden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Köln Arcaden audience
#·InterestCategoryAffinity×
01Vincent D'OnofrioMovies & TV8.20×
02Bedroom furnitureHome & Garden4.47×
03C&AShopping4.21×
04DeichmannShopping3.59×
05Ernsting's familyShopping2.43×
06TK MaxxShopping2.24×
07VacationsTravel & Leisure2.01×
08NatureHome & Garden1.95×
09TargobankBusiness & Career1.93×
10FamilyKids & Family1.82×
11EmailTechnology & Electronics1.82×
12PrimarkShopping1.80×
13JYSKHome & Garden1.76×
14Children's clothingFashion & Accessoires1.74×
15KitchenHome & Garden1.67×
16DüsseldorfTravel & Leisure1.66×
17IKEAHome & Garden1.63×
18KauflandShopping1.62×
19RossmannShopping1.60×
20TchiboShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Köln Arcaden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Köln Arcaden audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
Design AffinityPREMIUM1.25×
CreativityOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Köln Arcaden audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
Pet OwnershipJOY0.93×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Köln Arcaden have in Germany?

Köln Arcaden has an estimated audience of 1,836,062 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Köln Arcaden fans?

63.9% of Köln Arcaden fans are female, 36.1% are male, with an average age of 37.6 years.

03

Which brands do Köln Arcaden fans like most?

Köln Arcaden fans show strongest brand affinity for Deichmann (3.59×), C&A (4.21×), and Bedroom furniture (4.47×) over the country average.

04

Where do Köln Arcaden fans live in Germany?

Köln Arcaden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Rheinland-Pfalz (reach ~90K), and Hessen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Köln Arcaden fans also like?

Beyond Köln Arcaden itself, the audience over-indexes on C&A (4.21×), Bedroom furniture (4.47×), Family (1.82×), and TK Maxx (2.24×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Köln Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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