Köln Arcaden Audience in Germany
Köln Arcaden has an estimated audience of 1,869,821 people in Germany. 70.1% are female, 29.9% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Stradivarius, Progressive rock.
The average Köln Arcaden fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.58× the country average). Demographically, the Köln Arcaden audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Köln Arcaden fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 38.9 |
| Estimated audience size | 1,869,821 |
Audience persona
The typical Köln Arcaden fan in Germany is more female, around 38.9 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,388,512 | 11.76× |
| Rheinland-Pfalz | 116,179 | 1.25× |
| Hessen | 90,880 | 0.64× |
| Bayern | 63,256 | 0.21× |
| Baden-Württemberg | 52,129 | 0.21× |
| Niedersachsen | 46,004 | 0.26× |
| Berlin | 21,519 | 0.26× |
| Hamburg | 14,608 | 0.35× |
| Sachsen | 12,523 | 0.14× |
| Schleswig-Holstein | 8,199 | 0.12× |
| Thüringen | 5,677 | 0.12× |
| Saarland | 5,654 | 0.25× |
| Brandenburg | 5,615 | 0.1× |
| Sachsen-Anhalt | 4,016 | 0.08× |
| Mecklenburg-Vorpommern | 3,652 | 0.1× |
| Bremen | 2,336 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.58× | Shopping |
| Gil Ofarim | 2.13× | Music & Radio |
| Home Office | 1.84× | Business & Career |
| Stradivarius | 1.78× | Shopping |
| Progressive rock | 1.55× | Music & Radio |
| Coworking | 3.41× | Business & Career |
| Mustard seed | 7.82× | Food & Beverages |
| Bank account | 1.93× | Business & Career |
| Corfu (regional unit) | 2.07× | Travel & Leisure |
| Home Delivery | 1.8× | Food & Beverages |
| The Hunt (2012 film) | 2.77× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.49× | Music & Radio |
| Volvo V60 | 2.28× | Cars & Mobility |
| Food allergy | 3.22× | Health |
| Cachorro | 1.61× | Pets & Animals |
| Theocracy | 4.68× | Music & Radio |
| Picnic | 1.6× | Kids & Family |
| Building insulation | 1.86× | Home & Garden |
| Keeper (password manager) | 1.85× | Technology & Electronics |
| Staycation | 1.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.19 |
| Design Affinity | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| Netherlands | 0.3% |
| China | 0.2% |
See Köln Arcaden audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Köln Arcaden have in Germany?
Köln Arcaden has an estimated audience of 1,869,821 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Köln Arcaden fans?
70.1% of Köln Arcaden fans are female, 29.9% are male, with an average age of 38.9 years.
Which brands do Köln Arcaden fans like most?
Köln Arcaden fans show strongest brand affinity for Rossmann (1.58×), Gil Ofarim (2.13×), and Home Office (1.84×) over the country average.
Where do Köln Arcaden fans live in Germany?
Köln Arcaden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,388,512), Rheinland-Pfalz (reach 116,179), and Hessen (reach 90,880). These three regions account for the largest share of the active audience.
What other brands do Köln Arcaden fans also like?
Beyond Köln Arcaden itself, the audience over-indexes on Gil Ofarim (2.13×), Home Office (1.84×), Stradivarius (1.78×), and Progressive rock (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Köln Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.