Korean pop idol Audience in Germany
Korean pop idol has an estimated audience of 617,087 people in Germany. 60.0% are female, 40.0% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edvard Grieg, Liberace, Handmade Gifts, Ma'an, Gruppo Torinese Trasporti.
The average Korean pop idol fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edvard Grieg, Liberace, Handmade Gifts, with strongest over-indexing on Edvard Grieg (20× the country average). Demographically, the Korean pop idol audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Korean pop idol fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 31.8 |
| Estimated audience size | 617,087 |
Audience persona
The typical Korean pop idol fan in Germany is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edvard Grieg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,427 | 1.37× |
| Bayern | 63,440 | 0.64× |
| Baden-Württemberg | 60,215 | 0.72× |
| Niedersachsen | 55,033 | 0.92× |
| Berlin | 49,138 | 1.78× |
| Schleswig-Holstein | 40,457 | 1.83× |
| Hessen | 34,387 | 0.73× |
| Sachsen | 30,300 | 1× |
| Rheinland-Pfalz | 25,138 | 0.81× |
| Brandenburg | 22,457 | 1.17× |
| Sachsen-Anhalt | 14,322 | 0.9× |
| Thüringen | 12,474 | 0.79× |
| Hamburg | 12,164 | 0.87× |
| Mecklenburg-Vorpommern | 9,992 | 0.85× |
| Saarland | 5,225 | 0.69× |
| Bremen | 4,943 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edvard Grieg | 20× | Literature |
| Liberace | 7.65× | Music & Radio |
| Handmade Gifts | 2.54× | Kids & Family |
| Ma'an | 26.65× | Travel & Leisure |
| Gruppo Torinese Trasporti | 20.81× | Cars & Mobility |
| Dan Hardy | 33.69× | Sports |
| Ireen Sheer | 2.63× | Music & Radio |
| Fantasy Earth: Zero | 5.85× | Games |
| Figure painting (hobby) | 3.61× | Arts & Culture |
| Whataburger | 5.05× | Food & Beverages |
| Information sensitivity | 4.08× | Technology & Electronics |
| Headhunters (film) | 3.52× | Movies & TV |
| Goon | 3.92× | Movies & TV |
| Scratching post | 3.62× | Pets & Animals |
| San Gil | 2.56× | Travel & Leisure |
| Gripin | 17.43× | Music & Radio |
| Jason Clarke (actor) | 2.68× | Movies & TV |
| Picnic | 2.05× | Kids & Family |
| Buddy – The Buddy Holly Story | 2.64× | Music & Radio |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.25 |
| Sustainability | BALANCE | 1.15 |
| Travelling | THRILL | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
| Urban Lifestyle | OPEN | 1.09 |
| Mindfulness | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.9% |
| Japan | 18.6% |
| Germany | 16.5% |
See Korean pop idol audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Korean pop idol have in Germany?
Korean pop idol has an estimated audience of 617,087 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Korean pop idol fans?
60.0% of Korean pop idol fans are female, 40.0% are male, with an average age of 31.8 years.
Which brands do Korean pop idol fans like most?
Korean pop idol fans show strongest brand affinity for Edvard Grieg (20×), Liberace (7.65×), and Handmade Gifts (2.54×) over the country average.
Where do Korean pop idol fans live in Germany?
Korean pop idol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,427), Bayern (reach 63,440), and Baden-Württemberg (reach 60,215). These three regions account for the largest share of the active audience.
What other brands do Korean pop idol fans also like?
Beyond Korean pop idol itself, the audience over-indexes on Liberace (7.65×), Handmade Gifts (2.54×), Ma'an (26.65×), and Gruppo Torinese Trasporti (20.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Korean pop idol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.