Kramermarkt Oldenburg Audience in Germany
Kramermarkt Oldenburg has an estimated audience of 352,594 people in Germany. 59.0% are female, 41.0% are male, average age 39.7. Top regions: Niedersachsen, Hamburg, Nordrhein-Westfalen. Top brand affinities: Goes, Progressive rock, Home Office, Product design, Stradivarius.
The average Kramermarkt Oldenburg fan in Germany is 39.7 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Hamburg, Nordrhein-Westfalen. Top brand affinities include Goes, Progressive rock, Home Office, with strongest over-indexing on Goes (1.89× the country average). Demographically, the Kramermarkt Oldenburg audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Kramermarkt Oldenburg fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 39.7 |
| Estimated audience size | 352,594 |
Audience persona
The typical Kramermarkt Oldenburg fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 203,518 | 5.94× |
| Hamburg | 24,218 | 3.04× |
| Nordrhein-Westfalen | 19,211 | 0.25× |
| Bremen | 16,088 | 5.34× |
| Schleswig-Holstein | 5,016 | 0.4× |
| Hessen | 4,217 | 0.16× |
| Bayern | 3,769 | 0.07× |
| Baden-Württemberg | 3,319 | 0.07× |
| Berlin | 2,457 | 0.16× |
| Rheinland-Pfalz | 1,343 | 0.08× |
| Sachsen | 1,175 | 0.07× |
| Mecklenburg-Vorpommern | 1,130 | 0.17× |
| Brandenburg | 819 | 0.07× |
| Sachsen-Anhalt | 617 | 0.07× |
| Thüringen | 543 | 0.06× |
| Saarland | 318 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.89× | Travel & Leisure |
| Progressive rock | 2.27× | Music & Radio |
| Home Office | 1.54× | Business & Career |
| Product design | 1.85× | Business & Career |
| Stradivarius | 1.79× | Shopping |
| Chalkidiki | 2.99× | Travel & Leisure |
| Home Delivery | 1.58× | Food & Beverages |
| Figure painting (hobby) | 2.21× | Arts & Culture |
| Keeper (password manager) | 2.21× | Technology & Electronics |
| Headhunters (film) | 2.35× | Movies & TV |
| Durban University of Technology | 2.45× | Business & Career |
| Alaska | 1.72× | Travel & Leisure |
| Oliver Kahn | 1.62× | Sports |
| Jason Clarke (actor) | 1.93× | Movies & TV |
| Sailor | 1.98× | Travel & Leisure |
| Timo Hildebrand | 3.78× | Sports |
| Indigenous Australian art | 2.3× | Arts & Culture |
| 12 Monkeys (TV series) | 2.35× | Movies & TV |
| Jaguar F-Pace | 2.35× | Cars & Mobility |
| Competitive dance | 1.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Sustainability | BALANCE | 1.25 |
| DIY Mentality | THRILL | 1.25 |
| Sports Activity | POWER | 1.25 |
| Tradition | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| Netherlands | 0.4% |
| China | 0.3% |
See Kramermarkt Oldenburg audiences in other countries
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Stuttgarter Weihnachtsmarkt (781,376)
- Dortmunder Weihnachtsmarkt (668,629)
Frequently asked questions
How many fans does Kramermarkt Oldenburg have in Germany?
Kramermarkt Oldenburg has an estimated audience of 352,594 people in Germany, concentrated in Niedersachsen and Hamburg.
What is the gender split and age of Kramermarkt Oldenburg fans?
59.0% of Kramermarkt Oldenburg fans are female, 41.0% are male, with an average age of 39.7 years.
Which brands do Kramermarkt Oldenburg fans like most?
Kramermarkt Oldenburg fans show strongest brand affinity for Goes (1.89×), Progressive rock (2.27×), and Home Office (1.54×) over the country average.
Where do Kramermarkt Oldenburg fans live in Germany?
Kramermarkt Oldenburg fans in Germany are most concentrated in Niedersachsen (reach 203,518), Hamburg (reach 24,218), and Nordrhein-Westfalen (reach 19,211). These three regions account for the largest share of the active audience.
What other brands do Kramermarkt Oldenburg fans also like?
Beyond Kramermarkt Oldenburg itself, the audience over-indexes on Progressive rock (2.27×), Home Office (1.54×), Product design (1.85×), and Stradivarius (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kramermarkt Oldenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.