Life Coaching Audience in Germany
A data profile of the people who buy, follow and care about Life Coaching in Germany — modelled from more than twelve digital signal sources. Life Coaching has an estimated audience of 406,812 people in Germany.
The average Life Coaching fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Christina Applegate, Self-awareness, Robert Redford, with strongest over-indexing on Christina Applegate (14.27× the country average).
Demographically, the Life Coaching audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Life Coaching fan in Germany is more female, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for Christina Applegate.
At a glance
The key figures that characterise the Life Coaching profile in Germany.
Search interest · 12-month trend
Demographics of Life Coaching fans
66.0% are female, 34.0% are male, average age 32.7.
Gender split
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 32.7 |
| Estimated audience size | 406,812 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Life Coaching audience comes from Germany.
| Country | Share |
|---|---|
| United States | 43.5% |
| France | 5.5% |
| Germany | 5.4% |
Geography
Where the Life Coaching audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 1.29× | |
| 02 | Hessen | ~40K | 1.25× | |
| 03 | Baden-Württemberg | ~70K | 1.23× | |
| 04 | Hamburg | ~10K | 1.22× | |
| 05 | Berlin | ~20K | 1.16× | |
| 06 | Bayern | ~80K | 1.15× | |
| 07 | Schleswig-Holstein | ~20K | 1.11× | |
| 08 | Rheinland-Pfalz | ~20K | 1.08× | |
| 09 | Nordrhein-Westfalen | ~90K | 1.06× | |
| 10 | Niedersachsen | ~40K | 0.98× | |
| 11 | Brandenburg | ~10K | 0.90× | |
| 12 | Saarland | ~4K | 0.86× | |
| 13 | Mecklenburg-Vorpommern | ~6K | 0.84× | |
| 14 | Sachsen | ~20K | 0.79× | |
| 15 | Thüringen | ~8K | 0.75× | |
| 16 | Sachsen-Anhalt | ~7K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Life Coaching audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Applegate | Movies & TV | 14.27× | ||
| 02 | BMW i8 | Cars & Mobility | 14.20× | ||
| 03 | Software as a service | Technology & Electronics | 12.76× | ||
| 04 | Google Trends | Internet & Social Media | 9.49× | ||
| 05 | Slim-fit pants | Fashion & Accessoires | 6.79× | ||
| 06 | Travel Blogger | Travel & Leisure | 6.77× | ||
| 07 | Goodreads | Literature | 6.56× | ||
| 08 | Hinduism | Politics & Society | 6.39× | ||
| 09 | Philanthropy | Arts & Culture | 6.14× | ||
| 10 | Sunday Brunch | Kids & Family | 5.64× | ||
| 11 | Robert Redford | Movies & TV | 5.54× | ||
| 12 | Moodle | Technology & Electronics | 5.43× | ||
| 13 | Crime fiction | Literature | 4.80× | ||
| 14 | Self-awareness | Health | 4.19× | ||
| 15 | Hugendubel | Shopping | 3.98× | ||
| 16 | Mindfulness | Health | 3.94× | ||
| 17 | Livemusic | Music & Radio | 3.37× | ||
| 18 | Ski resort | Travel & Leisure | 3.25× | ||
| 19 | Self-love | Health | 2.28× | ||
| 20 | Android (operating system) | Technology & Electronics | 2.01× |
Personality of the Life Coaching audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.46× | |
| Travelling | THRILL | 1.82× | |
| Risk Appetite | THRILL | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| DIY Mentality | THRILL | 0.92× | |
| Patriotism | CONSERVATISM | 0.93× |
Frequently asked questions
How many fans does Life Coaching have in Germany?
Life Coaching has an estimated audience of 406,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Life Coaching fans?
66.0% of Life Coaching fans are female, 34.0% are male, with an average age of 32.7 years.
Which brands do Life Coaching fans like most?
Life Coaching fans show strongest brand affinity for Christina Applegate (14.27×), Self-awareness (4.19×), and Robert Redford (5.54×) over the country average.
Where do Life Coaching fans live in Germany?
Life Coaching fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Life Coaching fans also like?
Beyond Life Coaching itself, the audience over-indexes on Self-awareness (4.19×), Robert Redford (5.54×), Hugendubel (3.98×), and Livemusic (3.37×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Life Coaching audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Life Coaching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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