Life Coaching Audience in Germany
Life Coaching has an estimated audience of 406,812 people in Germany. 66.0% are female, 34.0% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Christina Applegate, Natural foods, Self-awareness, Ryanair.
The average Life Coaching fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Christina Applegate, Natural foods, with strongest over-indexing on Livemusic (6.43× the country average). Demographically, the Life Coaching audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Life Coaching fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 32.7 |
| Estimated audience size | 406,812 |
Audience persona
The typical Life Coaching fan in Germany is more female, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,109 | 1.1× |
| Bayern | 77,444 | 1.18× |
| Baden-Württemberg | 71,686 | 1.29× |
| Hessen | 39,846 | 1.29× |
| Niedersachsen | 39,289 | 0.99× |
| Rheinland-Pfalz | 23,036 | 1.13× |
| Berlin | 22,776 | 1.25× |
| Schleswig-Holstein | 16,540 | 1.13× |
| Sachsen | 14,918 | 0.75× |
| Hamburg | 11,945 | 1.3× |
| Brandenburg | 10,346 | 0.82× |
| Thüringen | 6,033 | 0.58× |
| Mecklenburg-Vorpommern | 5,981 | 0.77× |
| Sachsen-Anhalt | 5,175 | 0.49× |
| Bremen | 4,146 | 1.19× |
| Saarland | 3,627 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 6.43× | Music & Radio |
| Christina Applegate | 14.27× | Movies & TV |
| Natural foods | 5.31× | Food & Beverages |
| Self-awareness | 3.41× | Health |
| Ryanair | 2.66× | Travel & Leisure |
| BMW i8 | 14.27× | Cars & Mobility |
| Mindfulness | 4.48× | Health |
| Moodle | 5.61× | Technology & Electronics |
| Car wash | 5.14× | Cars & Mobility |
| Toyota Prius | 13.95× | Cars & Mobility |
| Art exhibition | 3.55× | Arts & Culture |
| Leonardo DiCaprio | 4.77× | Movies & TV |
| Do it yourself (DIY) | 1.9× | Home & Garden |
| Paleolithic diet | 6.06× | Health |
| Travel Blogger | 5.78× | Travel & Leisure |
| Self-love | 2.47× | Health |
| Modern architecture | 2.99× | Arts & Culture |
| Property finder | 3.22× | Home & Garden |
| Lieferando.de | 2.02× | Food & Beverages |
| Ski resort | 3.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.01 |
| Sustainability | BALANCE | 1.87 |
| Travelling | THRILL | 1.51 |
| Sports Activity | POWER | 1.47 |
| Individualism | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| France | 5.5% |
| Germany | 5.4% |
See Life Coaching audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Life Coaching have in Germany?
Life Coaching has an estimated audience of 406,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Life Coaching fans?
66.0% of Life Coaching fans are female, 34.0% are male, with an average age of 32.7 years.
Which brands do Life Coaching fans like most?
Life Coaching fans show strongest brand affinity for Livemusic (6.43×), Christina Applegate (14.27×), and Natural foods (5.31×) over the country average.
Where do Life Coaching fans live in Germany?
Life Coaching fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,109), Bayern (reach 77,444), and Baden-Württemberg (reach 71,686). These three regions account for the largest share of the active audience.
What other brands do Life Coaching fans also like?
Beyond Life Coaching itself, the audience over-indexes on Christina Applegate (14.27×), Natural foods (5.31×), Self-awareness (3.41×), and Ryanair (2.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Life Coaching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.