Rascasse Audience Intelligence

Main (river) Audience in Germany

A data profile of the people who buy, follow and care about Main (river) in Germany — modelled from more than twelve digital signal sources. Main (river) has an estimated audience of 740,306 people in Germany.

#82among Region in Germany#672among POI in Germany#679in Travel & Leisure

The average Main (river) fan in Germany is 41.2 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.

Top brand affinities include Commerzbank, 1. FC Nürnberg, CHECK24, with strongest over-indexing on Commerzbank (1.6× the country average).

Demographically, the Main (river) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Main (river) fan in Germany is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Commerzbank.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Main (river) profile in Germany.

Audience size
740K
in Germany
Gender
52.8%♀
47.2% male
Age
41.2
average years
Country rank
#8456
POI in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Main (river) fans

52.8% are female, 47.2% are male, average age 41.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Main (river) audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age41.2
Estimated audience size740,306
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Main (river) audience in Germany
Age bracketShare%
16-1911%
20-2920%
30-3923%
40-4927%
50+19%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Main (river) audience comes from Germany.

Worldwide audience distribution share by country for Main (river)
CountryShare
Germany82.2%
Poland9.6%
Jordan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Main (river) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Main (river) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K4.65×
02Bayern~200K1.64×
03Rheinland-Pfalz~40K1.10×
04Bremen~7K1.03×
05Saarland~9K1.00×
06Thüringen~20K0.96×
07Mecklenburg-Vorpommern~10K0.96×
08Sachsen-Anhalt~20K0.95×
09Berlin~30K0.94×
10Brandenburg~20K0.94×
11Schleswig-Holstein~20K0.93×
12Hamburg~20K0.93×
13Sachsen~30K0.91×
14Niedersachsen~60K0.87×
15Baden-Württemberg~80K0.83×
16Nordrhein-Westfalen~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Main (river), Germany
0.72×1.00×4.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Main (river) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Main (river) audience
#·InterestCategoryAffinity×
01SV Darmstadt 98Sports3.94×
021. FC NürnbergSports3.50×
03Non-alcoholic beverageFood & Beverages3.29×
04Mineral waterFood & Beverages2.82×
05Ryan GoslingMovies & TV2.46×
06ZDF-FernsehgartenMovies & TV2.27×
07Sandra BullockMovies & TV2.13×
08ThomannShopping2.05×
09Andy BorgMusic & Radio1.94×
10Public transportCars & Mobility1.93×
11NordseeFood & Beverages1.84×
12Aral AGCars & Mobility1.75×
13Women's soccerSports1.69×
14Junge FreiheitNews1.63×
15CommerzbankBusiness & Career1.60×
16FlixBusCars & Mobility1.59×
17Der TagesspiegelNews1.59×
18Rail transportTravel & Leisure1.59×
19CHECK24Business & Career1.51×
20Solar energyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Main (river) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Main (river) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Convenience OrientationPREMIUM1.58×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Main (river) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.53×
Risk AppetiteTHRILL0.66×
Price SensitivityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Main (river) have in Germany?

Main (river) has an estimated audience of 740,306 people in Germany, concentrated in Hessen and Bayern.

02

What is the gender split and age of Main (river) fans?

52.8% of Main (river) fans are female, 47.2% are male, with an average age of 41.2 years.

03

Which brands do Main (river) fans like most?

Main (river) fans show strongest brand affinity for Commerzbank (1.6×), 1. FC Nürnberg (3.5×), and CHECK24 (1.51×) over the country average.

04

Where do Main (river) fans live in Germany?

Main (river) fans in Germany are most concentrated in Hessen (reach ~300K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Main (river) fans also like?

Beyond Main (river) itself, the audience over-indexes on 1. FC Nürnberg (3.5×), CHECK24 (1.51×), Non-alcoholic beverage (3.29×), and Aral AG (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Main (river) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Main (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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