Main (river) Audience in Germany
Main (river) has an estimated audience of 740,306 people in Germany. 52.8% are female, 47.2% are male, average age 41.2. Top regions: Hessen, Bayern, Baden-Württemberg. Top brand affinities: Oliver Kahn, Vijesti.ba, Islamism, Bull riding, Layne Staley.
The average Main (river) fan in Germany is 41.2 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Baden-Württemberg. Top brand affinities include Oliver Kahn, Vijesti.ba, Islamism, with strongest over-indexing on Oliver Kahn (2.14× the country average). Demographically, the Main (river) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Main (river) fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.2 |
| Estimated audience size | 740,306 |
Audience persona
The typical Main (river) fan in Germany is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Oliver Kahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 283,814 | 5.03× |
| Bayern | 230,597 | 1.94× |
| Baden-Württemberg | 61,370 | 0.61× |
| Nordrhein-Westfalen | 53,570 | 0.33× |
| Rheinland-Pfalz | 43,450 | 1.17× |
| Berlin | 31,372 | 0.95× |
| Niedersachsen | 17,694 | 0.25× |
| Sachsen | 13,443 | 0.37× |
| Brandenburg | 12,160 | 0.53× |
| Thüringen | 11,431 | 0.61× |
| Sachsen-Anhalt | 10,092 | 0.53× |
| Schleswig-Holstein | 9,924 | 0.37× |
| Mecklenburg-Vorpommern | 9,764 | 0.69× |
| Bremen | 8,659 | 1.37× |
| Saarland | 7,941 | 0.87× |
| Hamburg | 6,530 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oliver Kahn | 2.14× | Sports |
| Vijesti.ba | 1.64× | News |
| Islamism | 1.67× | Politics & Society |
| Bull riding | 1.93× | Sports |
| Layne Staley | 1.64× | Music & Radio |
| Alexandru Ioan Cuza | 2.59× | Politics & Society |
| A Streetcar Named Desire (1951 film) | 2.57× | Movies & TV |
| FilGoal | 1.81× | Sports |
| Bussum | 3.48× | Travel & Leisure |
| Lev Yashin | 1.6× | Sports |
| A Streetcar Named Desire (play) | 1.79× | Literature |
| Chachapoyas, Peru | 2.14× | Travel & Leisure |
| Treviso | 1.66× | Travel & Leisure |
| Sentosa | 1.57× | Travel & Leisure |
| IPM | 1.6× | |
| JTB Corporation | 2.09× | Business & Career |
| Yip Man | 1.57× | Politics & Society |
| Umut Bulut | 1.54× | Sports |
| El Economista | 1.51× | News |
| IPer | 1.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Patriotism | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.13 |
| Tradition | CONSERVATISM | 1.12 |
| Convenience Orientation | PREMIUM | 1.11 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.3% |
| Poland | 9.6% |
| Jordan | 4.2% |
See Main (river) audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Main (river) have in Germany?
Main (river) has an estimated audience of 740,306 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Main (river) fans?
52.8% of Main (river) fans are female, 47.2% are male, with an average age of 41.2 years.
Which brands do Main (river) fans like most?
Main (river) fans show strongest brand affinity for Oliver Kahn (2.14×), Vijesti.ba (1.64×), and Islamism (1.67×) over the country average.
Where do Main (river) fans live in Germany?
Main (river) fans in Germany are most concentrated in Hessen (reach 283,814), Bayern (reach 230,597), and Baden-Württemberg (reach 61,370). These three regions account for the largest share of the active audience.
What other brands do Main (river) fans also like?
Beyond Main (river) itself, the audience over-indexes on Vijesti.ba (1.64×), Islamism (1.67×), Bull riding (1.93×), and Layne Staley (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Main (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.