Marvel Cinematic Universe Audience in Germany
Marvel Cinematic Universe has an estimated audience of 1,078,648 people in Germany. 47.4% are female, 52.6% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Twitch, Entertainment, Arts and music, Music.
The average Marvel Cinematic Universe fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Twitch, Entertainment, with strongest over-indexing on TikTok (2.2× the country average). Demographically, the Marvel Cinematic Universe audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of Marvel Cinematic Universe fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 31.9 |
| Estimated audience size | 1,078,648 |
Audience persona
The typical Marvel Cinematic Universe fan in Germany is balanced, around 31.9 years old, with strong Sustainability tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 298,501 | 1.26× |
| Bayern | 175,341 | 1.01× |
| Baden-Württemberg | 125,954 | 0.86× |
| Niedersachsen | 118,360 | 1.13× |
| Hessen | 83,820 | 1.02× |
| Sachsen | 61,847 | 1.17× |
| Berlin | 54,456 | 1.13× |
| Rheinland-Pfalz | 52,399 | 0.97× |
| Schleswig-Holstein | 35,108 | 0.91× |
| Brandenburg | 29,974 | 0.9× |
| Hamburg | 28,888 | 1.19× |
| Sachsen-Anhalt | 28,614 | 1.02× |
| Thüringen | 24,322 | 0.88× |
| Mecklenburg-Vorpommern | 16,515 | 0.8× |
| Saarland | 11,922 | 0.9× |
| Bremen | 7,864 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.2× | Internet & Social Media |
| Twitch | 3.51× | Games |
| Entertainment | 1.54× | Movies & TV |
| Arts and music | 1.55× | Arts & Culture |
| Music | 1.57× | Business & Career |
| Reading | 1.63× | Literature |
| Harry Potter | 1.72× | Movies & TV |
| Games | 1.7× | Games |
| Sports | 1.55× | Sports |
| Consumer electronics | 1.54× | Technology & Electronics |
| Movies | 1.53× | Movies & TV |
| Outdoor recreation | 1.52× | Sports |
| Bundesliga | 1.76× | Sports |
| Vehicles | 1.5× | Cars & Mobility |
| Electronic music | 2.04× | Music & Radio |
| Real Madrid C.F. | 2.26× | Sports |
| FC Bayern Munich | 1.59× | Sports |
| CHECK24 | 2.25× | Business & Career |
| UEFA Champions League | 1.8× | Sports |
| ImmoScout24 | 2.04× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.18 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Patriotism | CONSERVATISM | 1.09 |
| Urban Lifestyle | OPEN | 1.08 |
| Social Media Usage | JOY | 1.08 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.7% |
| United Kingdom | 12.4% |
| Germany | 10.1% |
See Marvel Cinematic Universe audiences in other countries
- Marvel Cinematic Universe — United States
- Marvel Cinematic Universe — United Kingdom
- Marvel Cinematic Universe — France
- Marvel Cinematic Universe — Italy
- Marvel Cinematic Universe — Spain
- Marvel Cinematic Universe — Brazil
- Marvel Cinematic Universe — Japan
- Marvel Cinematic Universe — South Korea
- Marvel Cinematic Universe — India
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Frequently asked questions
How many fans does Marvel Cinematic Universe have in Germany?
Marvel Cinematic Universe has an estimated audience of 1,078,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marvel Cinematic Universe fans?
47.4% of Marvel Cinematic Universe fans are female, 52.6% are male, with an average age of 31.9 years.
Which brands do Marvel Cinematic Universe fans like most?
Marvel Cinematic Universe fans show strongest brand affinity for TikTok (2.2×), Twitch (3.51×), and Entertainment (1.54×) over the country average.
Where do Marvel Cinematic Universe fans live in Germany?
Marvel Cinematic Universe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 298,501), Bayern (reach 175,341), and Baden-Württemberg (reach 125,954). These three regions account for the largest share of the active audience.
What other brands do Marvel Cinematic Universe fans also like?
Beyond Marvel Cinematic Universe itself, the audience over-indexes on Twitch (3.51×), Entertainment (1.54×), Arts and music (1.55×), and Music (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marvel Cinematic Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.