A data profile of the people who buy, follow and care about Max Ernst in Germany — modelled from more than twelve digital signal sources. Max Ernst has an estimated audience of 462,472 people in Germany.
The average Max Ernst fan in Germany is 46.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Museum, David Bowie, Thomann, with strongest over-indexing on Museum (3.69× the country average).
Demographically, the Max Ernst audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Max Ernst fan in Germany is more female, around 46.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Museum.
The key figures that characterise the Max Ernst profile in Germany.
100.0% are female, 0.0% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 46.6 |
| Estimated audience size | 462,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 32% |
of the worldwide Max Ernst audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 34.8% |
| United States | 18.4% |
| France | 13.4% |
Where the Max Ernst audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.75× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.45× | |
| 03 | Hamburg | ~10K | 1.37× | |
| 04 | Sachsen | ~30K | 1.20× | |
| 05 | Bremen | ~4K | 1.07× | |
| 06 | Bayern | ~60K | 0.91× | |
| 07 | Hessen | ~30K | 0.90× | |
| 08 | Brandenburg | ~10K | 0.89× | |
| 09 | Schleswig-Holstein | ~10K | 0.86× | |
| 10 | Thüringen | ~10K | 0.86× | |
| 11 | Mecklenburg-Vorpommern | ~7K | 0.86× | |
| 12 | Baden-Württemberg | ~50K | 0.84× | |
| 13 | Rheinland-Pfalz | ~20K | 0.82× | |
| 14 | Saarland | ~4K | 0.82× | |
| 15 | Niedersachsen | ~30K | 0.80× | |
| 16 | Sachsen-Anhalt | ~9K | 0.78× |
The strongest cross-interests of the Max Ernst audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Bowie | Music & Radio | 6.05× | ||
| 02 | Thomann | Shopping | 3.91× | ||
| 03 | Depeche Mode | Music & Radio | 3.91× | ||
| 04 | FC St. Pauli | Sports | 3.74× | ||
| 05 | Museum | Arts & Culture | 3.69× | ||
| 06 | Film festival | Movies & TV | 3.50× | ||
| 07 | Art museum | Arts & Culture | 3.41× | ||
| 08 | Charitable organization | Politics & Society | 3.25× | ||
| 09 | Library | Literature | 3.19× | ||
| 10 | Crowdfunding | Business & Career | 3.18× | ||
| 11 | Children's literature | Literature | 2.71× | ||
| 12 | Art exhibition | Arts & Culture | 2.57× | ||
| 13 | Fair trade | Business & Career | 2.44× | ||
| 14 | Nonprofit organization | Politics & Society | 2.10× | ||
| 15 | Contemporary art | Arts & Culture | 2.09× | ||
| 16 | Innovation | Business & Career | 2.07× | ||
| 17 | ZDF | Movies & TV | 1.84× | ||
| 18 | Podcast | Music & Radio | 1.76× | ||
| 19 | Ryanair | Travel & Leisure | 1.68× | ||
| 20 | Batman | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.69× | |
| Community Orientation | OPEN | 3.25× | |
| Urban Lifestyle | OPEN | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Patriotism | CONSERVATISM | 0.71× |
Max Ernst has an estimated audience of 462,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
100.0% of Max Ernst fans are female, 0.0% are male, with an average age of 46.6 years.
Max Ernst fans show strongest brand affinity for Museum (3.69×), David Bowie (6.05×), and Thomann (3.91×) over the country average.
Max Ernst fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Max Ernst itself, the audience over-indexes on David Bowie (6.05×), Thomann (3.91×), Art museum (3.41×), and FC St. Pauli (3.74×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Max Ernst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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