Maybrit Illner Audience in Germany
Maybrit Illner has an estimated audience of 1,476,645 people in Germany. 29.6% are female, 70.4% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, Hakone, Kanagawa, Urban Outfitters, Preacher (comics), Knokke-Heist.
The average Maybrit Illner fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, Hakone, Kanagawa, Urban Outfitters, with strongest over-indexing on Steampunk (8.24× the country average). Demographically, the Maybrit Illner audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Maybrit Illner fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 43.5 |
| Estimated audience size | 1,476,645 |
Audience persona
The typical Maybrit Illner fan in Germany is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,264 | 1.07× |
| Bayern | 236,782 | 1× |
| Baden-Württemberg | 212,305 | 1.05× |
| Niedersachsen | 154,591 | 1.08× |
| Hessen | 113,436 | 1.01× |
| Berlin | 79,044 | 1.2× |
| Rheinland-Pfalz | 77,630 | 1.05× |
| Schleswig-Holstein | 57,767 | 1.09× |
| Brandenburg | 52,560 | 1.15× |
| Sachsen | 45,693 | 0.63× |
| Thüringen | 38,912 | 1.03× |
| Sachsen-Anhalt | 36,041 | 0.94× |
| Hamburg | 33,408 | 1× |
| Mecklenburg-Vorpommern | 27,573 | 0.98× |
| Saarland | 16,160 | 0.89× |
| Bremen | 10,560 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 8.24× | Fashion & Accessoires |
| Hakone, Kanagawa | 8.16× | Travel & Leisure |
| Urban Outfitters | 1.83× | Shopping |
| Preacher (comics) | 7.15× | Literature |
| Knokke-Heist | 6.65× | Travel & Leisure |
| Jack White | 1.88× | Movies & TV |
| Israel | 1.8× | Travel & Leisure |
| Home Delivery | 2.11× | Food & Beverages |
| Snow White (Fables) | 1.59× | Literature |
| Granola | 5.42× | Food & Beverages |
| myDealZ | 1.58× | Shopping |
| Nationality | 1.54× | Politics & Society |
| Esra Erol | 2.91× | Movies & TV |
| Oliver Kahn | 1.9× | Sports |
| Parma | 2.76× | Travel & Leisure |
| Scratching post | 2.75× | Pets & Animals |
| Metamorphoses | 1.5× | Literature |
| Buying a House | 2.73× | Home & Garden |
| Volvo V60 | 2.04× | Cars & Mobility |
| Zagreb | 1.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.15 |
| Tradition | CONSERVATISM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Pet Ownership | JOY | 1.11 |
| Spirituality | BALANCE | 1.09 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.2% |
| Switzerland | 4.7% |
| Austria | 3.6% |
See Maybrit Illner audiences in other countries
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Frequently asked questions
How many fans does Maybrit Illner have in Germany?
Maybrit Illner has an estimated audience of 1,476,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maybrit Illner fans?
29.6% of Maybrit Illner fans are female, 70.4% are male, with an average age of 43.5 years.
Which brands do Maybrit Illner fans like most?
Maybrit Illner fans show strongest brand affinity for Steampunk (8.24×), Hakone, Kanagawa (8.16×), and Urban Outfitters (1.83×) over the country average.
Where do Maybrit Illner fans live in Germany?
Maybrit Illner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,264), Bayern (reach 236,782), and Baden-Württemberg (reach 212,305). These three regions account for the largest share of the active audience.
What other brands do Maybrit Illner fans also like?
Beyond Maybrit Illner itself, the audience over-indexes on Hakone, Kanagawa (8.16×), Urban Outfitters (1.83×), Preacher (comics) (7.15×), and Knokke-Heist (6.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maybrit Illner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.