Rascasse Audience Intelligence

Maybrit Illner Audience in Germany

A data profile of the people who buy, follow and care about Maybrit Illner in Germany — modelled from more than twelve digital signal sources. Maybrit Illner has an estimated audience of 1,443,351 people in Germany.

#16among TV show in Germany#132among Movie / TV Show / Series in Germany#451in Movies & TV

The average Maybrit Illner fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Roland Kaiser, Junge Freiheit, with strongest over-indexing on Markus Lanz (8.24× the country average).

Demographically, the Maybrit Illner audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maybrit Illner fan in Germany is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maybrit Illner profile in Germany.

Audience size
1.4M
in Germany
Gender
29.6%♀
70.4% male
Age
43.5
average years
Country rank
#4622
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maybrit Illner viewers

29.6% are female, 70.4% are male, average age 43.5.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Maybrit Illner audience in Germany
MetricValue
Female29.6%
Male70.4%
Average age43.5
Estimated audience size1,443,351
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Maybrit Illner audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Maybrit Illner audience comes from Germany.

Worldwide audience distribution share by country for Maybrit Illner
CountryShare
Germany86.8%
Switzerland4.8%
Austria3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maybrit Illner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maybrit Illner fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.13×
02Berlin~70K1.11×
03Schleswig-Holstein~60K1.09×
04Rheinland-Pfalz~80K1.08×
05Niedersachsen~200K1.06×
06Nordrhein-Westfalen~300K1.05×
07Baden-Württemberg~200K1.03×
08Thüringen~40K1.02×
09Mecklenburg-Vorpommern~30K1.00×
10Bayern~200K0.99×
11Hessen~100K0.99×
12Hamburg~30K0.97×
13Sachsen-Anhalt~40K0.96×
14Saarland~20K0.95×
15Bremen~10K0.86×
16Sachsen~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Maybrit Illner, Germany
0.76×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maybrit Illner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maybrit Illner audience
#·InterestCategoryAffinity×
01Markus LanzMovies & TV8.24×
02Jutarnji listNews7.58×
03Michael Patrick KellyMusic & Radio6.55×
04Junge FreiheitNews6.13×
05Roland KaiserMusic & Radio5.75×
06Udo JürgensMusic & Radio5.45×
07Andy BorgMusic & Radio4.87×
08BundestagPolitics & Society4.38×
09Hape KerkelingMovies & TV3.86×
10Der TagesspiegelNews3.74×
11PodcastMusic & Radio2.45×
12Breaking newsMovies & TV2.38×
13TagesschauMovies & TV2.35×
14ZDFMovies & TV2.33×
15PostbankBusiness & Career2.20×
16SparkasseBusiness & Career2.15×
17CommerzbankBusiness & Career2.01×
18Müller (company)Food & Beverages1.77×
19Deutsche BahnCars & Mobility1.59×
20EdekaShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maybrit Illner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maybrit Illner audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
SpiritualityBALANCE1.59×
TraditionCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maybrit Illner audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Price SensitivityPREMIUM0.78×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maybrit Illner have in Germany?

Maybrit Illner has an estimated audience of 1,443,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maybrit Illner viewers?

29.6% of Maybrit Illner fans are female, 70.4% are male, with an average age of 43.5 years.

03

Which brands do Maybrit Illner fans like most?

Maybrit Illner fans show strongest brand affinity for Markus Lanz (8.24×), Roland Kaiser (5.75×), and Junge Freiheit (6.13×) over the country average.

04

Where do Maybrit Illner fans live in Germany?

Maybrit Illner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maybrit Illner fans also like?

Beyond Maybrit Illner itself, the audience over-indexes on Roland Kaiser (5.75×), Junge Freiheit (6.13×), Tagesschau (2.35×), and Der Tagesspiegel (3.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See Maybrit Illner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maybrit Illner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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