Rascasse Audience Intelligence

Mermaid Audience in Germany

A data profile of the people who buy, follow and care about Mermaid in Germany — modelled from more than twelve digital signal sources. Mermaid has an estimated audience of 432,454 people in Germany.

#5049among Topic in Germany#1035in Travel & Leisure

The average Mermaid fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adriatic Sea, Body painting, Harry Potter, with strongest over-indexing on Adriatic Sea (25.48× the country average).

Demographically, the Mermaid audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mermaid fan in Germany is more female, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Adriatic Sea.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mermaid profile in Germany.

Audience size
432K
in Germany
Gender
68.7%♀
31.3% male
Age
31.1
average years
Country rank
#13177
Topic in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mermaid fans

68.7% are female, 31.3% are male, average age 31.1.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Mermaid audience in Germany
MetricValue
Female68.7%
Male31.3%
Average age31.1
Estimated audience size432,454
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Mermaid audience in Germany
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4914%
50+6%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Mermaid audience comes from Germany.

Worldwide audience distribution share by country for Mermaid
CountryShare
United States35.7%
United Kingdom4.7%
Taiwan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mermaid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mermaid fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.21×
02Baden-Württemberg~70K1.18×
03Hessen~40K1.12×
04Nordrhein-Westfalen~100K1.08×
05Rheinland-Pfalz~20K1.02×
06Berlin~20K1.01×
07Niedersachsen~40K1.00×
08Sachsen~20K1.00×
09Schleswig-Holstein~20K1.00×
10Thüringen~10K0.98×
11Brandenburg~10K0.97×
12Mecklenburg-Vorpommern~8K0.96×
13Bremen~4K0.96×
14Saarland~5K0.95×
15Hamburg~9K0.93×
16Sachsen-Anhalt~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Mermaid, Germany
0.87×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mermaid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mermaid audience
#·InterestCategoryAffinity×
01Adriatic SeaTravel & Leisure25.48×
02Texas InstrumentsTechnology & Electronics20.00×
03James FrancoMovies & TV12.31×
04Body paintingBeauty & Wellness11.11×
05Hilary SwankMovies & TV10.68×
06UniFiTechnology & Electronics10.52×
07Rosario DawsonMovies & TV9.20×
08CorsetFashion & Accessoires8.32×
09Iced coffeeFood & Beverages8.01×
10Jennifer Love HewittMovies & TV6.31×
11Scooby-DooMovies & TV5.25×
12High-heeled footwearFashion & Accessoires3.93×
13Millie Bobby BrownMovies & TV2.90×
14Crime fictionLiterature2.78×
15LeggingsFashion & Accessoires2.67×
16SupermanMovies & TV2.29×
17Harry PotterMovies & TV2.04×
18HugendubelShopping1.89×
19Müller (company)Food & Beverages1.73×
20BatmanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mermaid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mermaid audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL4.52×
Community OrientationOPEN1.50×
Pet OwnershipJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mermaid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Career OrientationPOWER0.87×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mermaid have in Germany?

Mermaid has an estimated audience of 432,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mermaid fans?

68.7% of Mermaid fans are female, 31.3% are male, with an average age of 31.1 years.

03

Which brands do Mermaid fans like most?

Mermaid fans show strongest brand affinity for Adriatic Sea (25.48×), Body painting (11.11×), and Harry Potter (2.04×) over the country average.

04

Where do Mermaid fans live in Germany?

Mermaid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mermaid fans also like?

Beyond Mermaid itself, the audience over-indexes on Body painting (11.11×), Harry Potter (2.04×), Scooby-Doo (5.25×), and James Franco (12.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Mermaid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mermaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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