Mermaid Audience in Germany
Mermaid has an estimated audience of 432,454 people in Germany. 68.7% are female, 31.3% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Dog breed, Gil Ofarim, Combat sport, Werder (Havel).
The average Mermaid fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Dog breed, Gil Ofarim, with strongest over-indexing on Rossmann (1.83× the country average). Demographically, the Mermaid audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Mermaid fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 31.1 |
| Estimated audience size | 432,454 |
Audience persona
The typical Mermaid fan in Germany is more female, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,637 | 1.12× |
| Bayern | 83,903 | 1.21× |
| Baden-Württemberg | 70,788 | 1.2× |
| Niedersachsen | 43,726 | 1.04× |
| Hessen | 31,444 | 0.95× |
| Rheinland-Pfalz | 23,054 | 1.06× |
| Sachsen | 22,364 | 1.05× |
| Berlin | 16,113 | 0.83× |
| Schleswig-Holstein | 15,763 | 1.02× |
| Brandenburg | 12,988 | 0.97× |
| Thüringen | 10,800 | 0.98× |
| Sachsen-Anhalt | 9,673 | 0.86× |
| Hamburg | 8,516 | 0.87× |
| Mecklenburg-Vorpommern | 7,961 | 0.96× |
| Saarland | 5,028 | 0.95× |
| Bremen | 3,405 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.83× | Shopping |
| Dog breed | 1.54× | Pets & Animals |
| Gil Ofarim | 1.85× | Music & Radio |
| Combat sport | 1.61× | Sports |
| Werder (Havel) | 7.82× | Travel & Leisure |
| Škoda Kodiaq | 2× | Cars & Mobility |
| The Journey (1959 film) | 11.33× | Movies & TV |
| Este, Veneto | 1.65× | Travel & Leisure |
| Staycation | 2.45× | Home & Garden |
| Bank account | 1.83× | Business & Career |
| Corfu (regional unit) | 1.91× | Travel & Leisure |
| Cachorro | 2× | Pets & Animals |
| Home Delivery | 1.54× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.48× | Music & Radio |
| Gloria | 2.42× | Music & Radio |
| N'Golo Kanté | 2.78× | Sports |
| The Hooters | 4.2× | Music & Radio |
| Kamado | 14.61× | Home & Garden |
| Picnic | 1.63× | Kids & Family |
| Liberace | 2.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 3.03 |
| Early Adopter Mentality | POWER | 1.6 |
| Pet Ownership | JOY | 1.58 |
| Sustainability | BALANCE | 1.48 |
| Sports Activity | POWER | 1.39 |
| Creativity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| United Kingdom | 4.7% |
| Taiwan | 4.1% |
See Mermaid audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mermaid have in Germany?
Mermaid has an estimated audience of 432,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mermaid fans?
68.7% of Mermaid fans are female, 31.3% are male, with an average age of 31.1 years.
Which brands do Mermaid fans like most?
Mermaid fans show strongest brand affinity for Rossmann (1.83×), Dog breed (1.54×), and Gil Ofarim (1.85×) over the country average.
Where do Mermaid fans live in Germany?
Mermaid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,637), Bayern (reach 83,903), and Baden-Württemberg (reach 70,788). These three regions account for the largest share of the active audience.
What other brands do Mermaid fans also like?
Beyond Mermaid itself, the audience over-indexes on Dog breed (1.54×), Gil Ofarim (1.85×), Combat sport (1.61×), and Werder (Havel) (7.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mermaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.