Rascasse Audience Intelligence

Mermaid Audience in United States

A data profile of the people who buy, follow and care about Mermaid in United States — modelled from more than twelve digital signal sources. Mermaid has an estimated audience of 7,304,205 people in United States.

#2939among Topic in United States#411in Travel & Leisure

The average Mermaid fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Britney Spears, Five Below, with strongest over-indexing on Do it yourself (DIY) (1.55× the country average).

Demographically, the Mermaid audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mermaid fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Do it yourself (DIY).

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mermaid profile in United States.

Audience size
7.3M
in United States
Gender
77.9%♀
22.1% male
Age
36.7
average years
Country rank
#4849
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mermaid fans

77.9% are female, 22.1% are male, average age 36.7.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Mermaid audience in United States
MetricValue
Female77.9%
Male22.1%
Average age36.7
Estimated audience size7,304,205
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Mermaid audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Mermaid audience comes from United States.

Worldwide audience distribution share by country for Mermaid
CountryShare
United States35.7%
United Kingdom4.7%
Taiwan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mermaid audience in United States is strongest.

Fig. 05

Top regions by affinity

Mermaid fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~80K1.37×
02California~1M1.28×
03Washington~200K1.23×
04Hawaii~40K1.22×
05Utah~80K1.18×
06Mississippi~70K1.18×
07Virginia~200K1.17×
08Florida~600K1.15×
09Texas~700K1.13×
10Alaska~20K1.13×
11Louisiana~100K1.12×
12New York~400K1.10×
13Idaho~40K1.10×
14North Carolina~200K1.07×
15Oregon~90K1.07×
16Georgia~200K1.06×
17Alabama~100K1.06×
18South Carolina~100K1.05×
19New Jersey~200K1.03×
20Oklahoma~80K1.02×
21Minnesota~100K0.98×
22Indiana~100K0.97×
23Maryland~100K0.97×
24Kentucky~90K0.97×
25Arizona~100K0.96×
26Maine~30K0.96×
27Pennsylvania~200K0.95×
28Tennessee~100K0.95×
29Massachusetts~100K0.95×
30Connecticut~70K0.95×
31Nevada~70K0.95×
32West Virginia~30K0.95×
33Rhode Island~20K0.95×
34Missouri~100K0.94×
35Kansas~50K0.94×
36New Mexico~30K0.94×
37Michigan~200K0.93×
38Ohio~200K0.92×
39Colorado~100K0.92×
40Wisconsin~100K0.90×
41Nebraska~30K0.90×
42Illinois~200K0.89×
43New Hampshire~30K0.88×
44Montana~20K0.88×
45Delaware~20K0.88×
46Iowa~50K0.87×
47South Dakota~10K0.86×
48North Dakota~10K0.86×
49Vermont~10K0.85×
50Washington, District of Columbia~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Mermaid, United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mermaid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mermaid audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.66×
02Britney SpearsMusic & Radio2.34×
03Barnes & NobleLiterature2.08×
04Five BelowShopping2.06×
05Real propertyHome & Garden1.93×
06RefrigeratorHome & Garden1.88×
07Dillard'sFashion & Accessoires1.86×
08Subscription business modelShopping1.79×
09PastryFood & Beverages1.79×
10Vintage clothingFashion & Accessoires1.76×
11Natural skin careBeauty & Wellness1.74×
12TicketmasterTravel & Leisure1.67×
13Made in USABusiness & Career1.67×
14GeneticsKids & Family1.66×
15Charitable organizationPolitics & Society1.60×
16J. C. PenneyShopping1.58×
17Veterinary medicineBusiness & Career1.56×
18Do it yourself (DIY)Home & Garden1.55×
19PharmacyBusiness & Career1.52×
20BakeryFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mermaid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mermaid audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Community OrientationOPEN1.46×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mermaid audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Social Media UsageJOY0.90×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mermaid have in United States?

Mermaid has an estimated audience of 7,304,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mermaid fans?

77.9% of Mermaid fans are female, 22.1% are male, with an average age of 36.7 years.

03

Which brands do Mermaid fans like most?

Mermaid fans show strongest brand affinity for Do it yourself (DIY) (1.55×), Britney Spears (2.34×), and Five Below (2.06×) over the country average.

04

Where do Mermaid fans live in United States?

Mermaid fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Mermaid fans also like?

Beyond Mermaid itself, the audience over-indexes on Britney Spears (2.34×), Five Below (2.06×), Subscription business model (1.79×), and Real property (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mermaid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mermaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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