Mermaid Audience in United States

Mermaid logo

Mermaid has an estimated audience of 7,304,205 people in United States. 77.9% are female, 22.1% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Tierra Cali, Janitor, Temple Grandin, Hebe.

The average Mermaid fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Tierra Cali, Janitor, with strongest over-indexing on Bank account (2.56× the country average). Demographically, the Mermaid audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Mermaid fans

Demographic split for Mermaid audience in United States
MetricValue
Female77.9%
Male22.1%
Average age36.7
Estimated audience size7,304,205

Audience persona

The typical Mermaid fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Mermaid in United States
RegionReachAffinity
California947,1351.18×
Texas729,4541.16×
Florida621,9981.26×
New York450,8951.1×
Georgia249,6221.11×
North Carolina242,7691.1×
Pennsylvania241,0730.98×
Illinois221,7290.91×
Ohio217,1790.97×
Virginia201,5821.13×
New Jersey187,6171.01×
Michigan186,1540.97×
Washington173,8571.19×
Tennessee149,0461.02×
Arizona140,4630.94×
Massachusetts136,4480.95×
Indiana129,6570.97×
Maryland124,9841×
South Carolina117,0751.07×
Missouri113,2170.96×
Alabama110,7071.08×
Colorado107,0990.93×
Louisiana106,1301.13×
Minnesota105,6461.01×
Wisconsin97,4540.89×
Kentucky89,7500.98×
Oregon87,2171.04×
Oklahoma85,5461.05×
Arkansas82,9351.38×
Utah72,2471.1×
Connecticut71,3540.97×
Mississippi69,6681.16×
Nevada69,3260.98×
Kansas55,2490.96×
Iowa53,4590.89×
Idaho42,3471.16×
Hawaii38,6271.23×
New Mexico33,7910.92×
Nebraska32,4210.89×
West Virginia32,2460.95×
Maine25,4880.97×
New Hampshire22,9050.8×
Rhode Island21,1720.91×
Washington, District of Columbia17,7330.81×
Montana17,4780.86×
Delaware17,4570.87×
Alaska16,2241.04×
South Dakota12,5440.74×
North Dakota11,6360.78×
Vermont10,3520.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mermaid audience
BrandAffinityCategory
Bank account2.56×Business & Career
Tierra Cali2.74×Travel & Leisure
Janitor1.81×Home & Garden
Temple Grandin2.04×Literature
Hebe1.54×Home & Garden
Nasal cavity1.91×Health
Certified diabetes educator3.01×Business & Career
Tierra caliente1.54×Travel & Leisure
Software widget2.86×Technology & Electronics
New Era (Namibia)1.5×News
Hattiesburg, Mississippi1.83×Travel & Leisure
Buenavista (Madrid)1.56×Travel & Leisure
Leprechaun1.71×Literature
Further education1.63×Kids & Family
E-box1.98×Health
Ural Mountains1.96×Travel & Leisure
E-box1.85×Health
Saxophone technique3×Music & Radio
Divergent series1.65×Movies & TV
Ludo (board game)1.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mermaid audience
TraitClusterScore
ExtroversionTHRILL1.46
CreativityOPEN1.22
Design AffinityPREMIUM1.17
SustainabilityBALANCE1.16
MindfulnessBALANCE1.15
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Mermaid
CountryShare
United States35.7%
United Kingdom4.7%
Taiwan4.1%

See Mermaid audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mermaid have in United States?

Mermaid has an estimated audience of 7,304,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Mermaid fans?

77.9% of Mermaid fans are female, 22.1% are male, with an average age of 36.7 years.

Which brands do Mermaid fans like most?

Mermaid fans show strongest brand affinity for Bank account (2.56×), Tierra Cali (2.74×), and Janitor (1.81×) over the country average.

Where do Mermaid fans live in United States?

Mermaid fans in United States are most concentrated in California (reach 947,135), Texas (reach 729,454), and Florida (reach 621,998). These three regions account for the largest share of the active audience.

What other brands do Mermaid fans also like?

Beyond Mermaid itself, the audience over-indexes on Tierra Cali (2.74×), Janitor (1.81×), Temple Grandin (2.04×), and Hebe (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mermaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.