Motorsport-Total.com Audience in Germany
Motorsport-Total.com has an estimated audience of 281,696 people in Germany. 22.0% are female, 78.0% are male, average age 44.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Max Verstappen, Thomas Gottschalk, MotoGP, Sebastian Vettel, Motocross.
The average Motorsport-Total.com fan in Germany is 44.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Max Verstappen, Thomas Gottschalk, MotoGP, with strongest over-indexing on Max Verstappen (11.4× the country average). Demographically, the Motorsport-Total.com audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Motorsport
Demographics of Motorsport-Total.com fans
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 44.1 |
| Estimated audience size | 281,696 |
Audience persona
The typical Motorsport-Total.com fan in Germany is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 56,474 | 1.25× |
| Nordrhein-Westfalen | 41,204 | 0.67× |
| Baden-Württemberg | 27,806 | 0.72× |
| Sachsen | 27,282 | 1.97× |
| Rheinland-Pfalz | 24,516 | 1.74× |
| Hessen | 23,251 | 1.08× |
| Thüringen | 13,821 | 1.93× |
| Sachsen-Anhalt | 12,551 | 1.72× |
| Niedersachsen | 12,224 | 0.45× |
| Brandenburg | 12,117 | 1.39× |
| Saarland | 4,267 | 1.23× |
| Berlin | 3,783 | 0.3× |
| Schleswig-Holstein | 2,571 | 0.25× |
| Mecklenburg-Vorpommern | 2,300 | 0.43× |
| Hamburg | 1,598 | 0.25× |
| Bremen | 1,496 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 11.4× | Sports |
| Thomas Gottschalk | 4.75× | Movies & TV |
| MotoGP | 6.19× | Sports |
| Sebastian Vettel | 15.04× | Sports |
| Motocross | 5.99× | Sports |
| Formula One | 3.15× | Sports |
| Lewis Hamilton | 6.1× | Sports |
| Motor oil | 5.57× | Cars & Mobility |
| Dynamo Dresden | 2.54× | Sports |
| AutoScout24 | 1.79× | Cars & Mobility |
| Markus Lanz | 2.42× | Movies & TV |
| Ducati | 4.62× | Cars & Mobility |
| Sportschau | 1.77× | Sports |
| 3. Liga | 2.62× | Sports |
| Honda | 3.02× | Cars & Mobility |
| Suzuki | 3.41× | Cars & Mobility |
| Porsche | 2.12× | Cars & Mobility |
| Used car | 1.91× | Cars & Mobility |
| Valentino Rossi | 9.27× | Sports |
| Mario Barth | 5.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.11 |
| Need for Security | CONSERVATISM | 1.07 |
| DIY Mentality | THRILL | 1.01 |
| Convenience Orientation | PREMIUM | 0.94 |
| Tradition | CONSERVATISM | 0.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.2% |
| Austria | 17.6% |
| Switzerland | 6.8% |
See Motorsport-Total.com audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Motorsport-Total.com have in Germany?
Motorsport-Total.com has an estimated audience of 281,696 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Motorsport-Total.com fans?
22.0% of Motorsport-Total.com fans are female, 78.0% are male, with an average age of 44.1 years.
Which brands do Motorsport-Total.com fans like most?
Motorsport-Total.com fans show strongest brand affinity for Max Verstappen (11.4×), Thomas Gottschalk (4.75×), and MotoGP (6.19×) over the country average.
Where do Motorsport-Total.com fans live in Germany?
Motorsport-Total.com fans in Germany are most concentrated in Bayern (reach 56,474), Nordrhein-Westfalen (reach 41,204), and Baden-Württemberg (reach 27,806). These three regions account for the largest share of the active audience.
What other brands do Motorsport-Total.com fans also like?
Beyond Motorsport-Total.com itself, the audience over-indexes on Thomas Gottschalk (4.75×), MotoGP (6.19×), Sebastian Vettel (15.04×), and Motocross (5.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorsport-Total.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.