Rascasse Audience Intelligence

Motorsport-Total.com Audience in Germany

A data profile of the people who buy, follow and care about Motorsport-Total.com in Germany — modelled from more than twelve digital signal sources. Motorsport-Total.com has an estimated audience of 280,872 people in Germany.

#46among Motorsport in Germany#593among Website / Newspaper / Magazine in Germany#1467in Sports

The average Motorsport-Total.com fan in Germany is 44.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Max Verstappen, Motor oil, MotoGP, with strongest over-indexing on Max Verstappen (16.06× the country average).

Demographically, the Motorsport-Total.com audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motorsport-Total.com fan in Germany is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorsport-Total.com profile in Germany.

Audience size
281K
in Germany
Gender
22.0%♀
78.0% male
Age
44.1
average years
Country rank
#18201
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Motorsport-Total.com

22.0% are female, 78.0% are male, average age 44.1.

Fig. 02

Gender split

22.0%
Female
78.0%
Male
Demographic split for Motorsport-Total.com audience in Germany
MetricValue
Female22.0%
Male78.0%
Average age44.1
Estimated audience size280,872
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Motorsport-Total.com audience in Germany
Age bracketShare%
16-1912%
20-2911%
30-3918%
40-4931%
50+28%
Fig. 04

Worldwide distribution

75.1%

of the worldwide Motorsport-Total.com audience comes from Germany.

Worldwide audience distribution share by country for Motorsport-Total.com
CountryShare
Germany75.1%
Austria17.7%
Switzerland6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorsport-Total.com audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motorsport-Total.com fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.88×
02Rheinland-Pfalz~20K1.76×
03Sachsen-Anhalt~9K1.25×
04Bayern~50K1.13×
05Brandenburg~10K1.12×
06Baden-Württemberg~40K1.09×
07Hessen~20K1.08×
08Thüringen~7K1.03×
09Saarland~3K0.98×
10Bremen~2K0.97×
11Mecklenburg-Vorpommern~5K0.93×
12Schleswig-Holstein~9K0.90×
13Hamburg~6K0.89×
14Berlin~10K0.83×
15Nordrhein-Westfalen~50K0.79×
16Niedersachsen~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Motorsport-Total.com, Germany
0.77×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorsport-Total.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorsport-Total.com audience
#·InterestCategoryAffinity×
01Sebastian VettelSports19.44×
02Max VerstappenSports16.06×
03Motor oilCars & Mobility10.03×
04Sandra BullockMovies & TV8.00×
05Mario BarthMovies & TV7.85×
06Superbike World ChampionshipSports7.74×
07MotoGPSports7.33×
08Lewis HamiltonSports5.93×
09MotocrossSports5.35×
10Racing gamesGames4.51×
11Ryan GoslingMovies & TV4.51×
12Electric motorcycles and scootersCars & Mobility3.69×
13Formula OneSports3.52×
14Solar energyHome & Garden3.29×
15HondaCars & Mobility3.27×
16Dynamo DresdenSports2.75×
17Aral AGCars & Mobility2.35×
18Used carCars & Mobility2.21×
19AutoScout24Cars & Mobility2.15×
20SportschauSports1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorsport-Total.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorsport-Total.com audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Convenience OrientationPREMIUM1.37×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorsport-Total.com audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.37×
Design AffinityPREMIUM0.37×
Pet OwnershipJOY0.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorsport-Total.com have in Germany?

Motorsport-Total.com has an estimated audience of 280,872 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Motorsport-Total.com fans?

22.0% of Motorsport-Total.com fans are female, 78.0% are male, with an average age of 44.1 years.

03

Which brands do Motorsport-Total.com fans like most?

Motorsport-Total.com fans show strongest brand affinity for Max Verstappen (16.06×), Motor oil (10.03×), and MotoGP (7.33×) over the country average.

04

Where do Motorsport-Total.com fans live in Germany?

Motorsport-Total.com fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Motorsport-Total.com fans also like?

Beyond Motorsport-Total.com itself, the audience over-indexes on Motor oil (10.03×), MotoGP (7.33×), Sebastian Vettel (19.44×), and Sandra Bullock (8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Motorsport-Total.com audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motorsport-Total.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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