MUJI 無印良品 Audience in Germany
MUJI 無印良品 has an estimated audience of 951,993 people in Germany. 52.9% are female, 47.1% are male, average age 39.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Hückelhoven, Gruppo Torinese Trasporti, Ireen Sheer, Anton Corbijn, Icon (magazine).
The average MUJI 無印良品 fan in Germany is 39.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Hückelhoven, Gruppo Torinese Trasporti, Ireen Sheer, with strongest over-indexing on Hückelhoven (16.79× the country average). Demographically, the MUJI 無印良品 audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of MUJI 無印良品 fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 39.1 |
| Estimated audience size | 951,993 |
Audience persona
The typical MUJI 無印良品 fan in Germany is balanced, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Hückelhoven.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 114,142 | 0.88× |
| Bayern | 108,989 | 0.71× |
| Nordrhein-Westfalen | 99,746 | 0.48× |
| Hessen | 81,047 | 1.12× |
| Berlin | 77,170 | 1.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hückelhoven | 16.79× | Travel & Leisure |
| Gruppo Torinese Trasporti | 20.81× | Cars & Mobility |
| Ireen Sheer | 2.77× | Music & Radio |
| Anton Corbijn | 8.6× | Arts & Culture |
| Icon (magazine) | 1.68× | Arts & Culture |
| Helmond | 14.79× | Travel & Leisure |
| Exelon | 11.64× | Home & Garden |
| Ma'an | 13.56× | Travel & Leisure |
| Hidden Objects Games | 20× | Games |
| N'Golo Kanté | 2.82× | Sports |
| Hatten | 2.64× | Travel & Leisure |
| IPKO | 2.7× | Business & Career |
| Software engineer | 4.01× | Technology & Electronics |
| Oktay Kaynarca | 3.38× | Movies & TV |
| Footloose (1984 film) | 2.52× | Movies & TV |
| Campaign setting | 10.4× | Games |
| Jeld-Wen | 3.92× | Home & Garden |
| Liberace | 2.55× | Music & Radio |
| Jason Clarke (actor) | 1.9× | Movies & TV |
| Jaguar F-Pace | 2.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.87 |
| Spirituality | BALANCE | 1.45 |
| Urban Lifestyle | OPEN | 1.38 |
| Individualism | JOY | 1.32 |
| Sports Activity | POWER | 1.26 |
| Travelling | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 58.9% |
| United States | 8.5% |
| South Korea | 4.0% |
See MUJI 無印良品 audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does MUJI 無印良品 have in Germany?
MUJI 無印良品 has an estimated audience of 951,993 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of MUJI 無印良品 fans?
52.9% of MUJI 無印良品 fans are female, 47.1% are male, with an average age of 39.1 years.
Which brands do MUJI 無印良品 fans like most?
MUJI 無印良品 fans show strongest brand affinity for Hückelhoven (16.79×), Gruppo Torinese Trasporti (20.81×), and Ireen Sheer (2.77×) over the country average.
Where do MUJI 無印良品 fans live in Germany?
MUJI 無印良品 fans in Germany are most concentrated in Baden-Württemberg (reach 114,142), Bayern (reach 108,989), and Nordrhein-Westfalen (reach 99,746). These three regions account for the largest share of the active audience.
What other brands do MUJI 無印良品 fans also like?
Beyond MUJI 無印良品 itself, the audience over-indexes on Gruppo Torinese Trasporti (20.81×), Ireen Sheer (2.77×), Anton Corbijn (8.6×), and Icon (magazine) (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MUJI 無印良品. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.