MUJI 無印良品 Audience in United States
MUJI 無印良品 has an estimated audience of 2,186,267 people in United States. 54.5% are female, 45.5% are male, average age 33.9. Top regions: California, Florida, Texas. Top brand affinities: Product design, UK garage, Isometric exercise, Electrolyte, Natural rubber.
The average MUJI 無印良品 fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (3.79× the country average). Demographically, the MUJI 無印良品 audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of MUJI 無印良品 fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 33.9 |
| Estimated audience size | 2,186,267 |
Audience persona
The typical MUJI 無印良品 fan in United States is balanced, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,752 | 0.22× |
| Florida | 46,773 | 0.32× |
| Texas | 46,504 | 0.25× |
| Hawaii | 46,469 | 4.94× |
| North Carolina | 45,255 | 0.69× |
| Ohio | 45,071 | 0.67× |
| Georgia | 44,888 | 0.67× |
| Michigan | 44,868 | 0.78× |
| Arizona | 42,979 | 0.96× |
| Pennsylvania | 42,791 | 0.58× |
| Nevada | 42,143 | 1.99× |
| Oregon | 41,605 | 1.66× |
| Virginia | 41,090 | 0.77× |
| Maryland | 40,883 | 1.09× |
| New Jersey | 40,785 | 0.73× |
| Illinois | 40,135 | 0.55× |
| New York | 39,582 | 0.32× |
| Massachusetts | 39,465 | 0.92× |
| Washington | 38,525 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.79× | Business & Career |
| UK garage | 8.99× | Music & Radio |
| Isometric exercise | 10.53× | Sports |
| Electrolyte | 5.49× | Health |
| Natural rubber | 2.38× | Cars & Mobility |
| Home equity | 2.21× | Home & Garden |
| Home staging | 5.76× | Home & Garden |
| Nuts (film) | 5.43× | Movies & TV |
| JDSU | 2.82× | Business & Career |
| La Jolla | 7.89× | Travel & Leisure |
| Grinch | 3.44× | Movies & TV |
| Meals on Wheels | 4.72× | Food & Beverages |
| Pro-Ject | 3.29× | Music & Radio |
| Janitor | 5.11× | Home & Garden |
| Stamp collecting | 3.71× | Home & Garden |
| Nebraska Cornhuskers football | 2.81× | Sports |
| Historic site | 3.28× | Arts & Culture |
| Staycation | 2.45× | Home & Garden |
| Voter registration | 3.56× | Politics & Society |
| Bank account | 1.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.52 |
| LGBTQ+ Identity | OPEN | 2.73 |
| Quality Awareness | PREMIUM | 2.04 |
| Design Affinity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.44 |
| Pet Ownership | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 58.9% |
| United States | 8.5% |
| South Korea | 4.0% |
See MUJI 無印良品 audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does MUJI 無印良品 have in United States?
MUJI 無印良品 has an estimated audience of 2,186,267 people in United States, concentrated in California and Florida.
What is the gender split and age of MUJI 無印良品 fans?
54.5% of MUJI 無印良品 fans are female, 45.5% are male, with an average age of 33.9 years.
Which brands do MUJI 無印良品 fans like most?
MUJI 無印良品 fans show strongest brand affinity for Product design (3.79×), UK garage (8.99×), and Isometric exercise (10.53×) over the country average.
Where do MUJI 無印良品 fans live in United States?
MUJI 無印良品 fans in United States are most concentrated in California (reach 53,752), Florida (reach 46,773), and Texas (reach 46,504). These three regions account for the largest share of the active audience.
What other brands do MUJI 無印良品 fans also like?
Beyond MUJI 無印良品 itself, the audience over-indexes on UK garage (8.99×), Isometric exercise (10.53×), Electrolyte (5.49×), and Natural rubber (2.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for MUJI 無印良品. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.