Music of Africa Audience in Germany
Music of Africa has an estimated audience of 387,380 people in Germany. 44.8% are female, 55.2% are male, average age 30.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pro-Ject, Commercial mortgage, Christmas Gift, Corona (band), Gudrun Sjödén.
The average Music of Africa fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pro-Ject, Commercial mortgage, Christmas Gift, with strongest over-indexing on Pro-Ject (11.99× the country average). Demographically, the Music of Africa audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Convenience Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Music of Africa fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 30.9 |
| Estimated audience size | 387,380 |
Audience persona
The typical Music of Africa fan in Germany is more male, around 30.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Pro-Ject.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,616 | 1.05× |
| Bayern | 65,580 | 1.05× |
| Baden-Württemberg | 56,646 | 1.07× |
| Niedersachsen | 38,610 | 1.03× |
| Hessen | 22,570 | 0.76× |
| Rheinland-Pfalz | 19,154 | 0.99× |
| Berlin | 17,181 | 0.99× |
| Sachsen | 16,491 | 0.87× |
| Brandenburg | 12,892 | 1.07× |
| Thüringen | 11,935 | 1.21× |
| Schleswig-Holstein | 11,570 | 0.83× |
| Sachsen-Anhalt | 10,116 | 1.01× |
| Hamburg | 9,204 | 1.05× |
| Mecklenburg-Vorpommern | 6,117 | 0.83× |
| Saarland | 4,975 | 1.05× |
| Bremen | 3,797 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 11.99× | Music & Radio |
| Commercial mortgage | 3× | Business & Career |
| Christmas Gift | 1.83× | Kids & Family |
| Corona (band) | 2.63× | Music & Radio |
| Gudrun Sjödén | 3.07× | Fashion & Accessoires |
| El Calafate | 10.94× | Travel & Leisure |
| Este, Veneto | 2.05× | Travel & Leisure |
| Home Delivery | 1.99× | Food & Beverages |
| Oral, Kazakhstan | 5.41× | Travel & Leisure |
| Jason Clarke (actor) | 3.04× | Movies & TV |
| Faun (band) | 2.62× | Music & Radio |
| Gewinnspiele Markt | 3.46× | Internet & Social Media |
| Mülheim | 1.74× | Travel & Leisure |
| Harshaali Malhotra | 18.25× | Movies & TV |
| Cross-country equestrianism | 3.82× | Sports |
| Cynthia Erivo | 1.97× | Movies & TV |
| Anton Hofreiter | 2.55× | Politics & Society |
| Lycopene | 3.43× | Health |
| Information sensitivity | 2.45× | Technology & Electronics |
| Janitor | 2.87× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.59 |
| Tradition | CONSERVATISM | 1.74 |
| Mindfulness | BALANCE | 1.72 |
| Travelling | THRILL | 1.49 |
| Career Orientation | POWER | 1.44 |
| LGBTQ+ Identity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Brazil | 11.6% |
| France | 7.8% |
See Music of Africa audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Music of Africa have in Germany?
Music of Africa has an estimated audience of 387,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Music of Africa fans?
44.8% of Music of Africa fans are female, 55.2% are male, with an average age of 30.9 years.
Which brands do Music of Africa fans like most?
Music of Africa fans show strongest brand affinity for Pro-Ject (11.99×), Commercial mortgage (3×), and Christmas Gift (1.83×) over the country average.
Where do Music of Africa fans live in Germany?
Music of Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,616), Bayern (reach 65,580), and Baden-Württemberg (reach 56,646). These three regions account for the largest share of the active audience.
What other brands do Music of Africa fans also like?
Beyond Music of Africa itself, the audience over-indexes on Commercial mortgage (3×), Christmas Gift (1.83×), Corona (band) (2.63×), and Gudrun Sjödén (3.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Music of Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.