A data profile of the people who buy, follow and care about Music of Africa in Germany — modelled from more than twelve digital signal sources. Music of Africa has an estimated audience of 387,380 people in Germany.
The average Music of Africa fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Maps, Samuel Eto'o, Stade Rennais F.C., with strongest over-indexing on Google Maps (6.75× the country average).
Demographically, the Music of Africa audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Music of Africa fan in Germany is more male, around 30.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Music of Africa profile in Germany.
44.8% are female, 55.2% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 30.9 |
| Estimated audience size | 387,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 9% |
of the worldwide Music of Africa audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.7% |
| Brazil | 11.6% |
| France | 7.8% |
Where the Music of Africa audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~4K | 1.18× | |
| 02 | Saarland | ~5K | 1.08× | |
| 03 | Thüringen | ~10K | 1.07× | |
| 04 | Brandenburg | ~10K | 1.02× | |
| 05 | Rheinland-Pfalz | ~20K | 1.01× | |
| 06 | Berlin | ~20K | 1.01× | |
| 07 | Nordrhein-Westfalen | ~80K | 1.00× | |
| 08 | Baden-Württemberg | ~50K | 1.00× | |
| 09 | Bayern | ~60K | 0.99× | |
| 10 | Niedersachsen | ~40K | 0.99× | |
| 11 | Sachsen-Anhalt | ~10K | 0.99× | |
| 12 | Hamburg | ~9K | 0.99× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.97× | |
| 14 | Sachsen | ~20K | 0.93× | |
| 15 | Schleswig-Holstein | ~10K | 0.91× | |
| 16 | Hessen | ~20K | 0.84× |
The strongest cross-interests of the Music of Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stade Rennais F.C. | Sports | 90.02× | ||
| 02 | Samuel Eto'o | Sports | 58.55× | ||
| 03 | African popular music | Music & Radio | 18.42× | ||
| 04 | Tyla | Music & Radio | 17.73× | ||
| 05 | Olympique de Marseille | Sports | 16.49× | ||
| 06 | Akon | Music & Radio | 14.27× | ||
| 07 | Ghana | Travel & Leisure | 13.81× | ||
| 08 | Convenience store | Food & Beverages | 13.74× | ||
| 09 | Freedom of speech | Politics & Society | 13.74× | ||
| 10 | Orange | Technology & Electronics | 11.48× | ||
| 11 | Google Maps | Internet & Social Media | 6.75× | ||
| 12 | Roblox | Games | 6.26× | ||
| 13 | Reggaeton | Music & Radio | 5.94× | ||
| 14 | Paris Saint-Germain | Sports | 5.15× | ||
| 15 | Folk music | Music & Radio | 4.64× | ||
| 16 | Dancehalls | Music & Radio | 3.92× | ||
| 17 | Michael Jackson | Music & Radio | 3.66× | ||
| 18 | Canada | Travel & Leisure | 3.03× | ||
| 19 | Religion | Business & Career | 2.80× | ||
| 20 | Livemusic | Music & Radio | 2.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.98× | |
| Tradition | CONSERVATISM | 2.19× | |
| Mindfulness | BALANCE | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.45× | |
| Indulgence | JOY | 0.58× | |
| Luxury Orientation | PREMIUM | 0.70× |
Music of Africa has an estimated audience of 387,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
44.8% of Music of Africa fans are female, 55.2% are male, with an average age of 30.9 years.
Music of Africa fans show strongest brand affinity for Google Maps (6.75×), Samuel Eto'o (58.55×), and Stade Rennais F.C. (90.02×) over the country average.
Music of Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Music of Africa itself, the audience over-indexes on Samuel Eto'o (58.55×), Stade Rennais F.C. (90.02×), African popular music (18.42×), and Ghana (13.81×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Music of Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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