Rascasse Audience Intelligence

National League (ice hockey) Audience in Germany

A data profile of the people who buy, follow and care about National League (ice hockey) in Germany — modelled from more than twelve digital signal sources. National League (ice hockey) has an estimated audience of 69,205 people in Germany.

#79among Ice hockey in Germany#653among Event in Germany#3661in Sports

The average National League (ice hockey) fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Stanley Cup, Eisbären Berlin, Kölner Haie, with strongest over-indexing on Stanley Cup (15.98× the country average).

Demographically, the National League (ice hockey) audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical National League (ice hockey) fan in Germany is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Stanley Cup.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National League (ice hockey) profile in Germany.

Audience size
69K
in Germany
Gender
32.2%♀
67.8% male
Age
35.9
average years
Country rank
#42129
Event in Germany
Fig. 01

Search interest · 12-month trend

-90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National League (ice hockey) fans

32.2% are female, 67.8% are male, average age 35.9.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for National League (ice hockey) audience in Germany
MetricValue
Female32.2%
Male67.8%
Average age35.9
Estimated audience size69,205
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the National League (ice hockey) audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

2.5%

of the worldwide National League (ice hockey) audience comes from Germany.

Worldwide audience distribution share by country for National League (ice hockey)
CountryShare
United Kingdom48.1%
Switzerland13.9%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National League (ice hockey) audience in Germany is strongest.

Fig. 05

Top regions by affinity

National League (ice hockey) fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.51×
02Nordrhein-Westfalen~80K1.26×
03Hessen~20K1.15×
04Bayern~50K1.12×
05Rheinland-Pfalz~20K1.07×
06Hamburg~7K1.07×
07Niedersachsen~30K1.05×
08Saarland~4K1.05×
09Berlin~10K1.03×
10Bremen~2K0.99×
11Schleswig-Holstein~9K0.88×
12Brandenburg~7K0.84×
13Sachsen~10K0.80×
14Thüringen~6K0.80×
15Mecklenburg-Vorpommern~4K0.80×
16Sachsen-Anhalt~5K0.70×
Fig. 06

Affinity by region

Affinity by region — National League (ice hockey), Germany
0.70×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National League (ice hockey) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National League (ice hockey) audience
#·InterestCategoryAffinity×
01Calgary FlamesSports26.19×
02Toronto Maple LeafsSports18.28×
03ERC IngolstadtSports16.02×
04Stanley CupSports15.98×
05Adler MannheimSports13.84×
06Deutsche Eishockey LigaSports13.10×
07Eisbären BerlinSports12.95×
08Krefeld PinguineSports12.54×
09Kölner HaieSports11.87×
10Nürnberg Ice TigersSports10.81×
11Löwen FrankfurtSports9.59×
12NHLSports7.80×
13Ice skatingSports5.30×
14Frauen-BundesligaSports4.86×
15Ice hockeySports4.36×
16TransfermarktSports3.28×
17IHF World Men's Handball ChampionshipSports2.96×
18SportschauSports2.04×
19SV Werder BremenSports1.76×
20Borussia DortmundSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National League (ice hockey) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National League (ice hockey) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
SpiritualityBALANCE1.32×
Risk AppetiteTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National League (ice hockey) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
Price SensitivityPREMIUM0.71×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National League (ice hockey) have in Germany?

National League (ice hockey) has an estimated audience of 69,205 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of National League (ice hockey) fans?

32.2% of National League (ice hockey) fans are female, 67.8% are male, with an average age of 35.9 years.

03

Which brands do National League (ice hockey) fans like most?

National League (ice hockey) fans show strongest brand affinity for Stanley Cup (15.98×), Eisbären Berlin (12.95×), and Kölner Haie (11.87×) over the country average.

04

Where do National League (ice hockey) fans live in Germany?

National League (ice hockey) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do National League (ice hockey) fans also like?

Beyond National League (ice hockey) itself, the audience over-indexes on Eisbären Berlin (12.95×), Kölner Haie (11.87×), Transfermarkt (3.28×), and Adler Mannheim (13.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in Germany

See National League (ice hockey) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National League (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →