National League (ice hockey) Audience in Germany
National League (ice hockey) has an estimated audience of 288,412 people in Germany. 34.4% are female, 65.6% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Alaska, Google Analytics, Sailor, Golden Gate, Jura Mountains.
The average National League (ice hockey) fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Alaska, Google Analytics, Sailor, with strongest over-indexing on Alaska (22.08× the country average). Demographically, the National League (ice hockey) audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of National League (ice hockey) fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 36.4 |
| Estimated audience size | 288,412 |
Audience persona
The typical National League (ice hockey) fan in Germany is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,348 | 1.28× |
| Baden-Württemberg | 59,512 | 1.51× |
| Bayern | 54,405 | 1.18× |
| Niedersachsen | 29,659 | 1.06× |
| Hessen | 25,326 | 1.15× |
| Rheinland-Pfalz | 15,081 | 1.05× |
| Berlin | 13,860 | 1.08× |
| Sachsen | 11,414 | 0.81× |
| Schleswig-Holstein | 8,967 | 0.87× |
| Brandenburg | 7,518 | 0.84× |
| Hamburg | 7,140 | 1.1× |
| Thüringen | 5,422 | 0.74× |
| Sachsen-Anhalt | 4,669 | 0.63× |
| Mecklenburg-Vorpommern | 4,126 | 0.75× |
| Saarland | 3,591 | 1.02× |
| Bremen | 2,362 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 22.08× | Travel & Leisure |
| Google Analytics | 12.5× | Internet & Social Media |
| Sailor | 22.55× | Travel & Leisure |
| Golden Gate | 24.51× | Games |
| Jura Mountains | 22.92× | Travel & Leisure |
| Tuscany | 17.9× | Travel & Leisure |
| Kerala | 15.2× | Travel & Leisure |
| Rajasthan | 31.02× | Travel & Leisure |
| Minnesota | 14.99× | Travel & Leisure |
| Food quality | 17.91× | Food & Beverages |
| Jumia | 14.01× | Fashion & Accessoires |
| Nebraska | 15.61× | Travel & Leisure |
| Ida (film) | 9.9× | Movies & TV |
| Justice | 5.5× | Politics & Society |
| St Matthew Passion | 19× | |
| JVC Kenwood | 21.81× | Technology & Electronics |
| Google Wallet | 6.68× | Technology & Electronics |
| Gauri Khan | 12.27× | Movies & TV |
| Jonathan Davis | 13.82× | Music & Radio |
| Progressive rock | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Sports Activity | POWER | 1.23 |
| Early Adopter Mentality | POWER | 1.06 |
| Spirituality | BALANCE | 1.04 |
| Luxury Orientation | PREMIUM | 1.04 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 36.9% |
| Switzerland | 11.2% |
| United States | 9.5% |
See National League (ice hockey) audiences in other countries
- National League (ice hockey) — United States
- National League (ice hockey) — United Kingdom
- National League (ice hockey) — France
- National League (ice hockey) — Italy
- National League (ice hockey) — Spain
- National League (ice hockey) — Brazil
- National League (ice hockey) — Japan
- National League (ice hockey) — South Korea
- National League (ice hockey) — India
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does National League (ice hockey) have in Germany?
National League (ice hockey) has an estimated audience of 288,412 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of National League (ice hockey) fans?
34.4% of National League (ice hockey) fans are female, 65.6% are male, with an average age of 36.4 years.
Which brands do National League (ice hockey) fans like most?
National League (ice hockey) fans show strongest brand affinity for Alaska (22.08×), Google Analytics (12.5×), and Sailor (22.55×) over the country average.
Where do National League (ice hockey) fans live in Germany?
National League (ice hockey) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,348), Baden-Württemberg (reach 59,512), and Bayern (reach 54,405). These three regions account for the largest share of the active audience.
What other brands do National League (ice hockey) fans also like?
Beyond National League (ice hockey) itself, the audience over-indexes on Google Analytics (12.5×), Sailor (22.55×), Golden Gate (24.51×), and Jura Mountains (22.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for National League (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.