Rascasse Audience Intelligence

National League (ice hockey) Audience in United States

A data profile of the people who buy, follow and care about National League (ice hockey) in United States — modelled from more than twelve digital signal sources. National League (ice hockey) has an estimated audience of 209,323 people in United States.

#173among Ice hockey in United States#790among Event in United States#5919in Sports

The average National League (ice hockey) fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include NHL, Peanuts, Ice hockey, with strongest over-indexing on NHL (4.36× the country average).

Demographically, the National League (ice hockey) audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National League (ice hockey) fan in United States is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for NHL.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National League (ice hockey) profile in United States.

Audience size
209K
in United States
Gender
45.0%♀
55.0% male
Age
37.3
average years
Country rank
#57470
Event in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National League (ice hockey) fans

45.0% are female, 55.0% are male, average age 37.3.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for National League (ice hockey) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age37.3
Estimated audience size209,323
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the National League (ice hockey) audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

7.5%

of the worldwide National League (ice hockey) audience comes from United States.

Worldwide audience distribution share by country for National League (ice hockey)
CountryShare
United Kingdom48.1%
Switzerland13.9%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National League (ice hockey) audience in United States is strongest.

Fig. 05

Top regions by affinity

National League (ice hockey) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~9K1.80×
02Kansas~4K1.73×
03New Jersey~10K1.63×
04Illinois~20K1.52×
05Maryland~8K1.44×
06New York~30K1.39×
07Massachusetts~9K1.38×
08Connecticut~5K1.37×
09California~50K1.36×
10Florida~30K1.35×
11Georgia~10K1.26×
12Pennsylvania~10K1.25×
13Indiana~8K1.25×
14Arizona~8K1.20×
15Virginia~9K1.17×
16Kentucky~5K1.17×
17Washington, District of Columbia~1K1.14×
18Missouri~6K1.13×
19Ohio~10K1.08×
20Nebraska~2K1.06×
21Delaware<1K1.06×
22South Carolina~5K1.04×
23Washington~7K1.02×
24Iowa~3K1.02×
25North Carolina~10K0.97×
26Rhode Island~1K0.96×
27South Dakota<1K0.95×
28Alaska<1K0.94×
29Vermont<1K0.94×
30Nevada~3K0.93×
31North Dakota<1K0.93×
32New Hampshire~1K0.92×
33Montana<1K0.92×
34Oregon~3K0.91×
35Maine~1K0.91×
36Idaho~1K0.90×
37Michigan~8K0.89×
38West Virginia~1K0.88×
39Hawaii~1K0.88×
40Texas~20K0.87×
41Colorado~4K0.85×
42Minnesota~4K0.84×
43New Mexico~1K0.84×
44Mississippi~2K0.83×
45Arkansas~2K0.83×
46Tennessee~5K0.82×
47Oklahoma~3K0.82×
48Utah~2K0.82×
49Alabama~4K0.77×
50Louisiana~3K0.77×
Fig. 06

Affinity by region

Affinity by region — National League (ice hockey), United States
0.77×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National League (ice hockey) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National League (ice hockey) audience
#·InterestCategoryAffinity×
01PeanutsLiterature10.35×
02Montreal CanadiensSports4.64×
03NHLSports4.36×
04GoDaddyTechnology & Electronics4.16×
05Web serverTechnology & Electronics3.39×
06Stanley CupSports3.33×
07The Weather ChannelMovies & TV3.27×
08Men's WearhouseFashion & Accessoires3.16×
09San Francisco 49ersSports3.02×
10World SeriesSports2.81×
11Luka DončićSports2.80×
12Aaron JudgeSports2.75×
13Ice hockeySports2.63×
14Aaron RodgersSports2.22×
15Milwaukee BrewersSports2.16×
16Detroit TigersSports1.98×
17Anime conventionLiterature1.98×
18Olive GardenFood & Beverages1.81×
19Scooby-DooMovies & TV1.65×
20Google MapsInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National League (ice hockey) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National League (ice hockey) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
SpiritualityBALANCE1.18×
Risk AppetiteTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National League (ice hockey) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Family OrientationCONSERVATISM0.82×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National League (ice hockey) have in United States?

National League (ice hockey) has an estimated audience of 209,323 people in United States, concentrated in California and Florida.

02

What is the gender split and age of National League (ice hockey) fans?

45.0% of National League (ice hockey) fans are female, 55.0% are male, with an average age of 37.3 years.

03

Which brands do National League (ice hockey) fans like most?

National League (ice hockey) fans show strongest brand affinity for NHL (4.36×), Peanuts (10.35×), and Ice hockey (2.63×) over the country average.

04

Where do National League (ice hockey) fans live in United States?

National League (ice hockey) fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do National League (ice hockey) fans also like?

Beyond National League (ice hockey) itself, the audience over-indexes on Peanuts (10.35×), Ice hockey (2.63×), San Francisco 49ers (3.02×), and Google Maps (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See National League (ice hockey) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National League (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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