National League (ice hockey) Audience in United States

National League (ice hockey) logo

National League (ice hockey) has an estimated audience of 327,230 people in United States. 38.2% are female, 61.8% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Minnesota, Elsword, Goop, Grinch.

The average National League (ice hockey) fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Minnesota, Elsword, with strongest over-indexing on Alaska (3.07× the country average). Demographically, the National League (ice hockey) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Ice hockey

Demographics of National League (ice hockey) fans

Demographic split for National League (ice hockey) audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.5
Estimated audience size327,230

Audience persona

The typical National League (ice hockey) fan in United States is more male, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for National League (ice hockey) in United States
RegionReachAffinity
California57,2031.59×
Texas43,6021.55×
Florida42,8911.94×
New York32,2691.76×
New Jersey15,7231.89×
Illinois14,1151.29×
Virginia13,3241.67×
Georgia12,8041.27×
North Carolina12,1571.23×
Maryland11,7312.08×
Pennsylvania11,1761.01×
Massachusetts9,3571.45×
Ohio8,2900.82×
Arizona6,8961.03×
Washington6,5100.99×
Tennessee6,3550.97×
Michigan5,9000.69×
Indiana5,8740.98×
South Carolina5,3811.09×
Colorado4,7940.93×
Connecticut4,4551.36×
Minnesota4,4290.94×
Wisconsin4,3930.89×
Missouri4,1150.78×
Nevada4,0841.29×
Kentucky4,0320.98×
Louisiana3,4410.82×
Alabama3,2430.71×
Oregon3,1000.83×
Oklahoma2,9230.8×
Kansas2,6541.03×
Utah2,5020.85×
Iowa2,3230.86×
Arkansas2,1250.79×
Nebraska2,0271.24×
Mississippi1,6820.62×
Washington, District of Columbia1,5401.57×
Rhode Island1,1691.12×
New Mexico1,0240.62×
Idaho9340.57×
Delaware9041×
New Hampshire6940.54×
Hawaii6370.45×
West Virginia6340.42×
South Dakota6270.83×
Maine5870.5×
North Dakota3690.55×
Montana3140.35×
Alaska3040.43×
Vermont3020.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National League (ice hockey) audience
BrandAffinityCategory
Alaska3.07×Travel & Leisure
Minnesota3.12×Travel & Leisure
Elsword20.57×Games
Goop6.17×Internet & Social Media
Grinch4.26×Movies & TV
Nationality2.25×Politics & Society
Vocal harmony4.54×Music & Radio
Nebraska2.64×Travel & Leisure
Sinaloa3.5×Travel & Leisure
Pro-Ject3.7×Music & Radio
Governor of Michigan6.63×Politics & Society
Wok5.85×Food & Beverages
Justice2.53×Politics & Society
JDSU2.36×Business & Career
Mathcore6.11×Music & Radio
Fairy godmother5.29×Literature
Staycation2.25×Home & Garden
Google Home4.27×Technology & Electronics
Hipster6.3×Politics & Society
headspace6.01×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National League (ice hockey) audience
TraitClusterScore
Sports ActivityPOWER1.11
Early Adopter MentalityPOWER1.1
Risk AppetiteTHRILL1.07
DIY MentalityTHRILL1.03
ExtroversionTHRILL1.02
PatriotismCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for National League (ice hockey)
CountryShare
United Kingdom36.9%
Switzerland11.2%
United States9.5%

See National League (ice hockey) audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does National League (ice hockey) have in United States?

National League (ice hockey) has an estimated audience of 327,230 people in United States, concentrated in California and Texas.

What is the gender split and age of National League (ice hockey) fans?

38.2% of National League (ice hockey) fans are female, 61.8% are male, with an average age of 36.5 years.

Which brands do National League (ice hockey) fans like most?

National League (ice hockey) fans show strongest brand affinity for Alaska (3.07×), Minnesota (3.12×), and Elsword (20.57×) over the country average.

Where do National League (ice hockey) fans live in United States?

National League (ice hockey) fans in United States are most concentrated in California (reach 57,203), Texas (reach 43,602), and Florida (reach 42,891). These three regions account for the largest share of the active audience.

What other brands do National League (ice hockey) fans also like?

Beyond National League (ice hockey) itself, the audience over-indexes on Minnesota (3.12×), Elsword (20.57×), Goop (6.17×), and Grinch (4.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National League (ice hockey). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.