News agency Audience in Germany
News agency has an estimated audience of 742,601 people in Germany. 35.8% are female, 64.2% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Pillow, Unique Gifts, Christmas Gift, CAC 40.
The average News agency fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Pillow, Unique Gifts, with strongest over-indexing on Litter box (1.68× the country average). Demographically, the News agency audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of News agency fans
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 39.1 |
| Estimated audience size | 742,601 |
Audience persona
The typical News agency fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,666 | 0.99× |
| Bayern | 124,670 | 1.04× |
| Baden-Württemberg | 97,792 | 0.97× |
| Niedersachsen | 75,427 | 1.05× |
| Hessen | 52,829 | 0.93× |
| Rheinland-Pfalz | 40,936 | 1.1× |
| Berlin | 38,884 | 1.17× |
| Sachsen | 33,663 | 0.92× |
| Schleswig-Holstein | 25,428 | 0.95× |
| Brandenburg | 20,047 | 0.87× |
| Hamburg | 17,240 | 1.03× |
| Thüringen | 15,492 | 0.82× |
| Sachsen-Anhalt | 14,106 | 0.73× |
| Mecklenburg-Vorpommern | 13,647 | 0.96× |
| Saarland | 10,277 | 1.13× |
| Bremen | 8,472 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.68× | Pets & Animals |
| Pillow | 1.97× | Home & Garden |
| Unique Gifts | 1.66× | Shopping |
| Christmas Gift | 1.84× | Kids & Family |
| CAC 40 | 1.54× | Business & Career |
| Birthday Gifts | 1.56× | Kids & Family |
| VfL Wolfsburg | 1.53× | Sports |
| Fast Five | 3.93× | Movies & TV |
| Faktglaublich | 8.53× | Politics & Society |
| JDSU | 2.4× | Business & Career |
| Therme Erding | 3.38× | Travel & Leisure |
| Video izle | 2.36× | |
| Natural rubber | 1.61× | Cars & Mobility |
| Corona (band) | 1.6× | Music & Radio |
| Laneige | 3.84× | Beauty & Wellness |
| Geothermal heating | 2.93× | Home & Garden |
| Medieval fantasy | 6.18× | Literature |
| Elbenwald.de | 5.79× | Shopping |
| Hobby Lobby | 3.73× | Home & Garden |
| Manor | 3.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2 |
| Spirituality | BALANCE | 1.48 |
| Need for Security | CONSERVATISM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Urban Lifestyle | OPEN | 1.24 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.5% |
| India | 4.8% |
| China | 4.7% |
See News agency audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does News agency have in Germany?
News agency has an estimated audience of 742,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of News agency fans?
35.8% of News agency fans are female, 64.2% are male, with an average age of 39.1 years.
Which brands do News agency fans like most?
News agency fans show strongest brand affinity for Litter box (1.68×), Pillow (1.97×), and Unique Gifts (1.66×) over the country average.
Where do News agency fans live in Germany?
News agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,666), Bayern (reach 124,670), and Baden-Württemberg (reach 97,792). These three regions account for the largest share of the active audience.
What other brands do News agency fans also like?
Beyond News agency itself, the audience over-indexes on Pillow (1.97×), Unique Gifts (1.66×), Christmas Gift (1.84×), and CAC 40 (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for News agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.