News agency Audience in Germany
A data profile of the people who buy, follow and care about News agency in Germany — modelled from more than twelve digital signal sources. News agency has an estimated audience of 742,601 people in Germany.
The average News agency fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Al Jazeera, Pillow, with strongest over-indexing on Tagesschau (3.27× the country average).
Demographically, the News agency audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical News agency fan in Germany is more male, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the News agency profile in Germany.
Search interest · 12-month trend
Demographics of News agency fans
35.8% are female, 64.2% are male, average age 39.1.
Gender split
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 39.1 |
| Estimated audience size | 742,601 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide News agency audience comes from Germany.
| Country | Share |
|---|---|
| United States | 9.5% |
| India | 4.8% |
| China | 4.7% |
Geography
Where the News agency audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~50K | 1.44× | |
| 02 | Bremen | ~7K | 1.16× | |
| 03 | Saarland | ~10K | 1.07× | |
| 04 | Berlin | ~30K | 1.03× | |
| 05 | Rheinland-Pfalz | ~40K | 1.01× | |
| 06 | Thüringen | ~20K | 1.01× | |
| 07 | Mecklenburg-Vorpommern | ~10K | 1.00× | |
| 08 | Hamburg | ~20K | 0.98× | |
| 09 | Brandenburg | ~20K | 0.97× | |
| 10 | Schleswig-Holstein | ~30K | 0.96× | |
| 11 | Niedersachsen | ~70K | 0.95× | |
| 12 | Sachsen-Anhalt | ~20K | 0.95× | |
| 13 | Bayern | ~100K | 0.94× | |
| 14 | Nordrhein-Westfalen | ~100K | 0.91× | |
| 15 | Baden-Württemberg | ~90K | 0.90× | |
| 16 | Hessen | ~50K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the News agency audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Wallet | Technology & Electronics | 18.59× | ||
| 02 | Al Arabiya | Movies & TV | 17.39× | ||
| 03 | Al Jazeera | Movies & TV | 12.82× | ||
| 04 | 24 (TV series) | Movies & TV | 9.53× | ||
| 05 | Qatar | Travel & Leisure | 5.44× | ||
| 06 | Pillow | Home & Garden | 5.25× | ||
| 07 | Tagesschau | Movies & TV | 3.27× | ||
| 08 | DFB-Pokal | Sports | 3.13× | ||
| 09 | Western Union | Business & Career | 2.98× | ||
| 10 | Focus | News | 2.96× | ||
| 11 | CHECK24 | Business & Career | 2.90× | ||
| 12 | Google Maps | Internet & Social Media | 2.58× | ||
| 13 | Online newspaper | News | 2.58× | ||
| 14 | Solar energy | Home & Garden | 2.56× | ||
| 15 | Efficient energy use | Technology & Electronics | 2.51× | ||
| 16 | Postbank | Business & Career | 2.13× | ||
| 17 | Commerzbank | Business & Career | 1.84× | ||
| 18 | Deutsche Bahn | Cars & Mobility | 1.80× | ||
| 19 | Aldi | Shopping | 1.65× | ||
| 20 | Internet & Social Media | 1.58× |
Personality of the News agency audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.42× | |
| Patriotism | CONSERVATISM | 2.03× | |
| Need for Security | CONSERVATISM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Extroversion | THRILL | 0.74× | |
| Sports Activity | POWER | 0.77× |
Frequently asked questions
How many fans does News agency have in Germany?
News agency has an estimated audience of 742,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of News agency fans?
35.8% of News agency fans are female, 64.2% are male, with an average age of 39.1 years.
Which brands do News agency fans like most?
News agency fans show strongest brand affinity for Tagesschau (3.27×), Al Jazeera (12.82×), and Pillow (5.25×) over the country average.
Where do News agency fans live in Germany?
News agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do News agency fans also like?
Beyond News agency itself, the audience over-indexes on Al Jazeera (12.82×), Pillow (5.25×), Google Wallet (18.59×), and Al Arabiya (17.39×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for News agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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