News agency Audience in United States

News agency has an estimated audience of 3,506,601 people in United States. 44.5% are female, 55.5% are male, average age 43.3. Top regions: New York, California, Texas. Top brand affinities: Fox News Channel, Red Sea, Breaking news, CNN, Web server.

The average News agency fan in United States is 43.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Fox News Channel, Red Sea, Breaking news, with strongest over-indexing on Fox News Channel (1.73× the country average). Demographically, the News agency audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of News agency fans

Demographic split for News agency audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.3
Estimated audience size3,506,601

Audience persona

The typical News agency fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for News agency in United States
RegionReachAffinity
New York466,6822.38×
California275,0360.71×
Texas158,8730.53×
Florida148,9770.63×
Oklahoma102,5282.63×
Illinois93,8150.8×
Pennsylvania92,3280.78×
New Jersey90,0951.01×
Virginia80,2150.94×
Washington75,2071.07×
North Carolina63,9340.61×
Ohio63,6750.59×
Michigan61,0830.67×
Georgia58,8040.54×
Massachusetts52,7140.76×
Maryland45,1570.75×
Colorado43,4200.79×
Tennessee42,6470.61×
Oregon40,6111.01×
Minnesota38,9210.77×
Missouri38,7430.69×
Arizona37,5360.52×
Wisconsin36,6840.7×
Indiana36,2540.57×
Kentucky35,0360.8×
South Carolina26,9450.51×
Louisiana26,2320.58×
Connecticut25,0720.71×
Utah22,3090.71×
Arkansas21,8410.76×
Iowa20,1710.7×
Mississippi19,6680.68×
Alabama18,9910.39×
Kansas18,7470.68×
New Hampshire17,8381.29×
West Virginia17,5901.08×
Nevada17,3200.51×
Hawaii16,7111.11×
Nebraska16,3760.93×
New Mexico16,2910.93×
Alaska16,2042.16×
Washington, District of Columbia15,3151.45×
Idaho14,9940.85×
Montana14,1251.45×
Rhode Island13,9951.25×
South Dakota13,9421.72×
North Dakota13,5751.88×
Wyoming13,1352.53×
Maine12,9111.03×
Vermont12,7062.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for News agency audience
BrandAffinityCategory
Fox News Channel1.73×Movies & TV
Red Sea8.23×Travel & Leisure
Breaking news1.92×Movies & TV
CNN1.8×Movies & TV
Web server4.57×Technology & Electronics
Drudge Report3.7×Sports
Las Vegas2.31×Travel & Leisure
Google Drive1.93×Technology & Electronics
Singer-songwriter1.81×Music & Radio
Al Jazeera13.49×Movies & TV
Islamic architecture26.45×Home & Garden
Local news1.78×News
New York Post2.85×News
Michael B. Jordan3.16×Movies & TV
Wells Fargo1.5×Business & Career
Politico3.55×Politics & Society
Gambling1.66×Games
Viral video1.7×Internet & Social Media
FC Bayern Munich2.48×Sports
Chat room3.71×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by News agency audience
TraitClusterScore
PatriotismCONSERVATISM2.35
IndividualismJOY1.56
Quality AwarenessPREMIUM1.54
SpiritualityBALANCE1.51
Need for SecurityCONSERVATISM1.45
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for News agency
CountryShare
United States9.5%
India4.8%
China4.7%

See News agency audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does News agency have in United States?

News agency has an estimated audience of 3,506,601 people in United States, concentrated in New York and California.

What is the gender split and age of News agency fans?

44.5% of News agency fans are female, 55.5% are male, with an average age of 43.3 years.

Which brands do News agency fans like most?

News agency fans show strongest brand affinity for Fox News Channel (1.73×), Red Sea (8.23×), and Breaking news (1.92×) over the country average.

Where do News agency fans live in United States?

News agency fans in United States are most concentrated in New York (reach 466,682), California (reach 275,036), and Texas (reach 158,873). These three regions account for the largest share of the active audience.

What other brands do News agency fans also like?

Beyond News agency itself, the audience over-indexes on Red Sea (8.23×), Breaking news (1.92×), CNN (1.8×), and Web server (4.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for News agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.