Rascasse Audience Intelligence

News agency Audience in United States

A data profile of the people who buy, follow and care about News agency in United States — modelled from more than twelve digital signal sources. News agency has an estimated audience of 3,506,601 people in United States.

#4653among Topic in United States#44in News

The average News agency fan in United States is 43.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Web server, Red Sea, Drudge Report, with strongest over-indexing on Web server (6.86× the country average).

Demographically, the News agency audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical News agency fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the News agency profile in United States.

Audience size
3.5M
in United States
Gender
44.5%♀
55.5% male
Age
43.3
average years
Country rank
#9003
Topic in United States
Fig. 01

Search interest · 12-month trend

+779%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of News agency fans

44.5% are female, 55.5% are male, average age 43.3.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for News agency audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.3
Estimated audience size3,506,601
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the News agency audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

9.5%

of the worldwide News agency audience comes from United States.

Worldwide audience distribution share by country for News agency
CountryShare
United States9.5%
India4.8%
China4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the News agency audience in United States is strongest.

Fig. 05

Top regions by affinity

News agency fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M7.32×
02Oklahoma~60K1.57×
03Colorado~80K1.43×
04Wyoming~7K1.37×
05Kansas~40K1.32×
06Alaska~9K1.21×
07North Dakota~8K1.13×
08New Mexico~20K1.12×
09Montana~10K1.11×
10South Dakota~9K1.10×
11Washington, District of Columbia~10K1.08×
12New Hampshire~10K1.03×
13Rhode Island~10K1.03×
14Delaware~10K1.02×
15Washington~70K1.01×
16Idaho~20K1.01×
17West Virginia~20K1.01×
18Hawaii~20K1.01×
19Maine~10K1.00×
20Nebraska~20K0.96×
21New Jersey~80K0.94×
22Mississippi~30K0.94×
23Oregon~40K0.93×
24Utah~30K0.93×
25Arkansas~30K0.93×
26Iowa~30K0.91×
27Kentucky~40K0.90×
28Louisiana~40K0.89×
29Connecticut~30K0.89×
30Nevada~30K0.88×
31Minnesota~40K0.87×
32Virginia~70K0.86×
33Wisconsin~50K0.86×
34Alabama~40K0.86×
35Missouri~50K0.85×
36Pennsylvania~100K0.84×
37Maryland~50K0.84×
38South Carolina~40K0.84×
39Illinois~100K0.82×
40Tennessee~60K0.82×
41Massachusetts~60K0.82×
42Indiana~50K0.82×
43California~300K0.79×
44Michigan~70K0.79×
45Arizona~60K0.79×
46Georgia~80K0.78×
47North Carolina~80K0.76×
48Ohio~80K0.75×
49Florida~200K0.71×
50Texas~200K0.64×
Fig. 06

Affinity by region

Affinity by region — News agency, United States
0.64×1.00×7.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the News agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for News agency audience
#·InterestCategoryAffinity×
01Islamic architectureHome & Garden23.25×
02Al JazeeraMovies & TV11.97×
03Red SeaTravel & Leisure7.64×
04Web serverTechnology & Electronics6.86×
05PoliticoPolitics & Society4.32×
06Chat roomInternet & Social Media3.97×
07Drudge ReportSports3.90×
08Michael B. JordanMovies & TV3.85×
09New York PostNews3.47×
10Sustainable energyHome & Garden2.99×
11Renewable energyBusiness & Career2.59×
12RadioTechnology & Electronics2.24×
13Online newspaperNews2.19×
14InnovationBusiness & Career2.00×
15Google DriveTechnology & Electronics1.68×
16GeneticsKids & Family1.68×
17Las VegasTravel & Leisure1.66×
18NostalgiaHome & Garden1.65×
19TraditionPolitics & Society1.63×
20CNNMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the News agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by News agency audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.07×
IndividualismJOY1.91×
SpiritualityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by News agency audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does News agency have in United States?

News agency has an estimated audience of 3,506,601 people in United States, concentrated in New York and California.

02

What is the gender split and age of News agency fans?

44.5% of News agency fans are female, 55.5% are male, with an average age of 43.3 years.

03

Which brands do News agency fans like most?

News agency fans show strongest brand affinity for Web server (6.86×), Red Sea (7.64×), and Drudge Report (3.9×) over the country average.

04

Where do News agency fans live in United States?

News agency fans in United States are most concentrated in New York (reach ~1.5M), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do News agency fans also like?

Beyond News agency itself, the audience over-indexes on Red Sea (7.64×), Drudge Report (3.9×), New York Post (3.47×), and Radio (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See News agency audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for News agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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