News agency Audience in United States

News agency logo

News agency has an estimated audience of 3,506,601 people in United States. 44.5% are female, 55.5% are male, average age 43.3. Top regions: New York, California, Texas. Top brand affinities: Nationality, Urban Outfitters, Minnesota, Iowa Hawkeyes, EShakti.

The average News agency fan in United States is 43.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Nationality, Urban Outfitters, Minnesota, with strongest over-indexing on Nationality (3× the country average). Demographically, the News agency audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of News agency fans

Demographic split for News agency audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.3
Estimated audience size3,506,601

Audience persona

The typical News agency fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for News agency in United States
RegionReachAffinity
New York466,6822.38×
California275,0360.71×
Texas158,8730.53×
Florida148,9770.63×
Oklahoma102,5282.63×
Illinois93,8150.8×
Pennsylvania92,3280.78×
New Jersey90,0951.01×
Virginia80,2150.94×
Washington75,2071.07×
North Carolina63,9340.61×
Ohio63,6750.59×
Michigan61,0830.67×
Georgia58,8040.54×
Massachusetts52,7140.76×
Maryland45,1570.75×
Colorado43,4200.79×
Tennessee42,6470.61×
Oregon40,6111.01×
Minnesota38,9210.77×
Missouri38,7430.69×
Arizona37,5360.52×
Wisconsin36,6840.7×
Indiana36,2540.57×
Kentucky35,0360.8×
South Carolina26,9450.51×
Louisiana26,2320.58×
Connecticut25,0720.71×
Utah22,3090.71×
Arkansas21,8410.76×
Iowa20,1710.7×
Mississippi19,6680.68×
Alabama18,9910.39×
Kansas18,7470.68×
New Hampshire17,8381.29×
West Virginia17,5901.08×
Nevada17,3200.51×
Hawaii16,7111.11×
Nebraska16,3760.93×
New Mexico16,2910.93×
Alaska16,2042.16×
Washington, District of Columbia15,3151.45×
Idaho14,9940.85×
Montana14,1251.45×
Rhode Island13,9951.25×
South Dakota13,9421.72×
North Dakota13,5751.88×
Wyoming13,1352.53×
Maine12,9111.03×
Vermont12,7062.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for News agency audience
BrandAffinityCategory
Nationality3×Politics & Society
Urban Outfitters2.1×Shopping
Minnesota1.79×Travel & Leisure
Iowa Hawkeyes6.09×Sports
EShakti7.88×Shopping
Emperor Entertainment Group7.91×Business & Career
Unique Gifts1.54×Shopping
Birthday Gifts1.53×Kids & Family
Tomb Raider: The Last Revelation10.64×Games
Voter registration2.24×Politics & Society
Bully (2011 film)3.11×Movies & TV
Enfamil3.03×Kids & Family
UK garage2.36×Music & Radio
Kerala2.73×Travel & Leisure
Albany County, New York4.56×Travel & Leisure
Laneige2.11×Beauty & Wellness
MK1.58×Music & Radio
James Madison University4.71×Business & Career
Sears1.54×Shopping
Buying and Selling Real Estate2.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by News agency audience
TraitClusterScore
PatriotismCONSERVATISM2.35
IndividualismJOY1.56
Quality AwarenessPREMIUM1.54
SpiritualityBALANCE1.51
Need for SecurityCONSERVATISM1.45
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for News agency
CountryShare
United States9.5%
India4.8%
China4.7%

See News agency audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does News agency have in United States?

News agency has an estimated audience of 3,506,601 people in United States, concentrated in New York and California.

What is the gender split and age of News agency fans?

44.5% of News agency fans are female, 55.5% are male, with an average age of 43.3 years.

Which brands do News agency fans like most?

News agency fans show strongest brand affinity for Nationality (3×), Urban Outfitters (2.1×), and Minnesota (1.79×) over the country average.

Where do News agency fans live in United States?

News agency fans in United States are most concentrated in New York (reach 466,682), California (reach 275,036), and Texas (reach 158,873). These three regions account for the largest share of the active audience.

What other brands do News agency fans also like?

Beyond News agency itself, the audience over-indexes on Urban Outfitters (2.1×), Minnesota (1.79×), Iowa Hawkeyes (6.09×), and EShakti (7.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for News agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.