Newsweek Audience in Germany
A data profile of the people who buy, follow and care about Newsweek in Germany — modelled from more than twelve digital signal sources. Newsweek has an estimated audience of 231,221 people in Germany.
The average Newsweek fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Moodle, Telecommuting, The Wall Street Journal, with strongest over-indexing on Moodle (20× the country average).
Demographically, the Newsweek audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Newsweek fan in Germany is balanced, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Moodle.
At a glance
The key figures that characterise the Newsweek profile in Germany.
Search interest · 12-month trend
Audience demographics of Newsweek
45.6% are female, 54.4% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 40.9 |
| Estimated audience size | 231,221 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Newsweek audience comes from Germany.
| Country | Share |
|---|---|
| United States | 66.2% |
| Romania | 5.8% |
| Poland | 5.5% |
Geography
Where the Newsweek audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.67× | |
| 02 | Baden-Württemberg | ~50K | 1.42× | |
| 03 | Hessen | ~20K | 1.38× | |
| 04 | Niedersachsen | ~30K | 1.35× | |
| 05 | Bayern | ~50K | 1.22× | |
| 06 | Rheinland-Pfalz | ~10K | 1.21× | |
| 07 | Saarland | ~3K | 1.17× | |
| 08 | Nordrhein-Westfalen | ~50K | 1.04× | |
| 09 | Bremen | ~2K | 1.01× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.98× | |
| 11 | Hamburg | ~5K | 0.94× | |
| 12 | Sachsen | ~10K | 0.89× | |
| 13 | Schleswig-Holstein | ~7K | 0.79× | |
| 14 | Thüringen | ~4K | 0.73× | |
| 15 | Brandenburg | ~5K | 0.69× | |
| 16 | Sachsen-Anhalt | ~4K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Newsweek audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BBC News | Movies & TV | 22.47× | ||
| 02 | Moodle | Technology & Electronics | 20.00× | ||
| 03 | The Incredibles | Movies & TV | 20.00× | ||
| 04 | Monsters University | Business & Career | 20.00× | ||
| 05 | Daytona International Speedway | Sports | 18.39× | ||
| 06 | Megamind | Movies & TV | 16.71× | ||
| 07 | Telecommuting | Business & Career | 15.28× | ||
| 08 | Alvin and the Chipmunks | Music & Radio | 12.28× | ||
| 09 | The Wall Street Journal | News | 11.81× | ||
| 10 | Bob the Builder | Movies & TV | 11.24× | ||
| 11 | Google Trends | Internet & Social Media | 9.23× | ||
| 12 | Serge Gnabry | Sports | 8.68× | ||
| 13 | Bertolt Brecht | Literature | 8.66× | ||
| 14 | Monsters | Movies & TV | 8.62× | ||
| 15 | Voting | Politics & Society | 7.57× | ||
| 16 | Political science | Business & Career | 4.43× | ||
| 17 | Online newspaper | News | 3.52× | ||
| 18 | Hugendubel | Shopping | 3.39× | ||
| 19 | Tour de France | Sports | 3.05× | ||
| 20 | Tagesschau | Movies & TV | 2.18× |
Personality of the Newsweek audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.22× | |
| Early Adopter Mentality | POWER | 2.48× | |
| Career Orientation | POWER | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.70× | |
| Creativity | OPEN | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Frequently asked questions
How many fans does Newsweek have in Germany?
Newsweek has an estimated audience of 231,221 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Newsweek fans?
45.6% of Newsweek fans are female, 54.4% are male, with an average age of 40.9 years.
Which brands do Newsweek fans like most?
Newsweek fans show strongest brand affinity for Moodle (20×), Telecommuting (15.28×), and The Wall Street Journal (11.81×) over the country average.
Where do Newsweek fans live in Germany?
Newsweek fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Newsweek fans also like?
Beyond Newsweek itself, the audience over-indexes on Telecommuting (15.28×), The Wall Street Journal (11.81×), Megamind (16.71×), and Online newspaper (3.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See Newsweek audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newsweek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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