Newsweek Audience in Germany
Newsweek has an estimated audience of 232,919 people in Germany. 45.6% are female, 54.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Medieval fantasy, Litter box, Combat sport.
The average Newsweek fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Medieval fantasy, with strongest over-indexing on Progressive rock (2.47× the country average). Demographically, the Newsweek audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Newsweek fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 40.9 |
| Estimated audience size | 232,919 |
Audience persona
The typical Newsweek fan in Germany is balanced, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,916 | 0.98× |
| Bayern | 49,507 | 1.32× |
| Baden-Württemberg | 47,621 | 1.5× |
| Niedersachsen | 34,112 | 1.51× |
| Hessen | 26,347 | 1.48× |
| Berlin | 19,660 | 1.89× |
| Rheinland-Pfalz | 14,757 | 1.26× |
| Sachsen | 9,609 | 0.84× |
| Schleswig-Holstein | 6,030 | 0.72× |
| Hamburg | 4,879 | 0.93× |
| Brandenburg | 4,088 | 0.57× |
| Thüringen | 3,607 | 0.61× |
| Sachsen-Anhalt | 2,596 | 0.43× |
| Mecklenburg-Vorpommern | 2,571 | 0.58× |
| Bremen | 1,989 | 1× |
| Saarland | 1,102 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.47× | Music & Radio |
| Pillow | 2.2× | Home & Garden |
| Medieval fantasy | 15.23× | Literature |
| Litter box | 1.6× | Pets & Animals |
| Combat sport | 1.63× | Sports |
| Alaska | 3.73× | Travel & Leisure |
| Christmas Gift | 1.74× | Kids & Family |
| Graham Greene | 4.56× | Literature |
| Grappling | 2.24× | Sports |
| Stradivarius | 1.56× | Shopping |
| Graham Greene (actor) | 3.77× | |
| Natural rubber | 2.08× | Cars & Mobility |
| Captain Fantastic (film) | 7.86× | Movies & TV |
| Moroccan riad | 4.98× | Politics & Society |
| 3D printing | 1.61× | Technology & Electronics |
| Atkins diet | 4.36× | Health |
| Este, Veneto | 1.75× | Travel & Leisure |
| Kippah | 3.4× | Fashion & Accessoires |
| Google Analytics | 1.75× | Internet & Social Media |
| Necktie | 3.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.22 |
| Early Adopter Mentality | POWER | 2.25 |
| Sustainability | BALANCE | 1.6 |
| Career Orientation | POWER | 1.47 |
| Need for Security | CONSERVATISM | 1.42 |
| Urban Lifestyle | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.4% |
| Romania | 5.7% |
| Poland | 5.4% |
See Newsweek audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Newsweek have in Germany?
Newsweek has an estimated audience of 232,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Newsweek fans?
45.6% of Newsweek fans are female, 54.4% are male, with an average age of 40.9 years.
Which brands do Newsweek fans like most?
Newsweek fans show strongest brand affinity for Progressive rock (2.47×), Pillow (2.2×), and Medieval fantasy (15.23×) over the country average.
Where do Newsweek fans live in Germany?
Newsweek fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,916), Bayern (reach 49,507), and Baden-Württemberg (reach 47,621). These three regions account for the largest share of the active audience.
What other brands do Newsweek fans also like?
Beyond Newsweek itself, the audience over-indexes on Pillow (2.2×), Medieval fantasy (15.23×), Litter box (1.6×), and Combat sport (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newsweek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.