Newsweek Audience in United States

Newsweek logo

Newsweek has an estimated audience of 12,335,274 people in United States. 52.2% are female, 47.8% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Newsweek fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Newsweek audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Newsweek fans

Demographic split for Newsweek audience in United States
MetricValue
Female52.2%
Male47.8%
Average age44.5
Estimated audience size12,335,274

Audience persona

The typical Newsweek fan in United States is balanced, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Newsweek in United States
RegionReachAffinity
California1,043,5560.77×
Texas846,6040.8×
Florida705,5740.84×
New York541,8740.79×
Pennsylvania480,4401.16×
Illinois427,7701.04×
Michigan405,5311.26×
Ohio374,4750.99×
New Jersey314,9811×
North Carolina302,6880.82×
Washington293,8221.19×
Virginia268,8970.89×
Wisconsin258,7731.39×
Minnesota256,1471.45×
Massachusetts250,6701.03×
Georgia249,4740.66×
Arizona248,1720.99×
Tennessee243,7070.98×
Indiana223,2620.99×
Colorado215,9771.11×
Missouri198,0771×
Oregon192,1921.36×
Maryland180,9870.85×
South Carolina151,0260.81×
Alabama133,4120.77×
Kentucky118,1390.76×
Kansas116,2831.2×
Iowa108,5411.07×
Connecticut104,8250.85×
Arkansas100,4710.99×
Oklahoma95,1440.69×
Louisiana85,9940.54×
Utah82,9190.75×
Nevada76,0460.64×
Maine72,8951.65×
New Hampshire72,4031.49×
Idaho70,2221.14×
Nebraska60,3320.98×
Mississippi59,2590.58×
New Mexico54,9310.89×
Hawaii48,7460.92×
Montana47,6291.39×
West Virginia46,1330.8×
Alaska43,9711.67×
Delaware41,1781.21×
Washington, District of Columbia32,7310.88×
Rhode Island32,6380.83×
Vermont31,7371.47×
South Dakota29,8181.05×
North Dakota25,6071.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newsweek audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.52×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Albany County, New York3.6×Travel & Leisure
Lilongwe11.49×Travel & Leisure
Jab Tak Hai Jaan9.99×Movies & TV
Greeicy Rendón14.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newsweek audience
TraitClusterScore
Need for SecurityCONSERVATISM1.34
Price SensitivityPREMIUM1.08
Design AffinityPREMIUM1.04
Pet OwnershipJOY1.02
Career OrientationPOWER1.01
IndulgenceJOY1

Worldwide distribution

Worldwide audience distribution share by country for Newsweek
CountryShare
United States66.4%
Romania5.7%
Poland5.4%

See Newsweek audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Newsweek have in United States?

Newsweek has an estimated audience of 12,335,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Newsweek fans?

52.2% of Newsweek fans are female, 47.8% are male, with an average age of 44.5 years.

Which brands do Newsweek fans like most?

Newsweek fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Newsweek fans live in United States?

Newsweek fans in United States are most concentrated in California (reach 1,043,556), Texas (reach 846,604), and Florida (reach 705,574). These three regions account for the largest share of the active audience.

What other brands do Newsweek fans also like?

Beyond Newsweek itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newsweek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.