Rascasse Audience Intelligence

Newsweek Audience in United States

A data profile of the people who buy, follow and care about Newsweek in United States — modelled from more than twelve digital signal sources. Newsweek has an estimated audience of 12,143,473 people in United States.

#75among Website / Newspaper / Magazine in United States#15in News

The average Newsweek fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Airlines, Donald Trump, Nonprofit organization, with strongest over-indexing on American Airlines (2.42× the country average).

Demographically, the Newsweek audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newsweek fan in United States is balanced, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for American Airlines.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newsweek profile in United States.

Audience size
12.1M
in United States
Gender
52.2%♀
47.8% male
Age
44.5
average years
Country rank
#2939
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Newsweek

52.2% are female, 47.8% are male, average age 44.5.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Newsweek audience in United States
MetricValue
Female52.2%
Male47.8%
Average age44.5
Estimated audience size12,143,473
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Newsweek audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Newsweek audience comes from United States.

Worldwide audience distribution share by country for Newsweek
CountryShare
United States66.2%
Romania5.8%
Poland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newsweek audience in United States is strongest.

Fig. 05

Top regions by affinity

Newsweek fans by region: top regions in United States
#RegionReachAffinity×
01Maine~80K1.75×
02Alaska~40K1.69×
03Montana~50K1.52×
04Minnesota~200K1.41×
05Vermont~30K1.40×
06New Hampshire~70K1.39×
07Wisconsin~200K1.35×
08Delaware~40K1.30×
09Oregon~200K1.28×
10Michigan~400K1.22×
11Kansas~100K1.18×
12South Dakota~30K1.18×
13Washington~300K1.16×
14Colorado~200K1.16×
15Pennsylvania~500K1.13×
16Idaho~70K1.10×
17Iowa~100K1.04×
18Arizona~200K0.99×
19Nebraska~60K0.99×
20North Dakota~30K0.99×
21Illinois~400K0.97×
22Tennessee~200K0.97×
23Indiana~200K0.97×
24Missouri~200K0.97×
25Massachusetts~200K0.96×
26Arkansas~100K0.95×
27Washington, District of Columbia~40K0.95×
28New Mexico~60K0.94×
29Ohio~400K0.92×
30New Jersey~300K0.92×
31Rhode Island~40K0.92×
32West Virginia~50K0.91×
33Hawaii~50K0.91×
34Virginia~300K0.90×
35Maryland~200K0.87×
36Florida~700K0.82×
37Connecticut~100K0.82×
38South Carolina~100K0.80×
39North Carolina~300K0.79×
40Alabama~100K0.78×
41Kentucky~100K0.78×
42New York~500K0.76×
43California~1M0.73×
44Texas~800K0.73×
45Oklahoma~100K0.71×
46Utah~80K0.71×
47Georgia~300K0.69×
48Mississippi~70K0.67×
49Nevada~80K0.65×
50Louisiana~90K0.54×
Fig. 06

Affinity by region

Affinity by region — Newsweek, United States
0.54×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newsweek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newsweek audience
#·InterestCategoryAffinity×
01War on TerrorPolitics & Society11.27×
02Arnold SchwarzeneggerMovies & TV3.40×
03Bored PandaInternet & Social Media3.35×
04PoliticoPolitics & Society3.20×
05Drudge ReportSports2.82×
06American AirlinesTravel & Leisure2.42×
07The Washington PostNews2.41×
08New York PostNews2.27×
09CBS NewsMovies & TV2.26×
10Real propertyHome & Garden2.23×
11Ace HardwareHome & Garden2.05×
12Life insuranceBusiness & Career2.05×
13Health insuranceBusiness & Career1.95×
14Nonprofit organizationPolitics & Society1.78×
15GeneticsKids & Family1.76×
16Online newspaperNews1.76×
17TraditionPolitics & Society1.71×
18Fox News ChannelMovies & TV1.70×
19Trader Joe'sShopping1.67×
20Donald TrumpPolitics & Society1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newsweek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newsweek audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
Community OrientationOPEN1.67×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newsweek audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
ExtroversionTHRILL0.70×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newsweek have in United States?

Newsweek has an estimated audience of 12,143,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Newsweek fans?

52.2% of Newsweek fans are female, 47.8% are male, with an average age of 44.5 years.

03

Which brands do Newsweek fans like most?

Newsweek fans show strongest brand affinity for American Airlines (2.42×), Donald Trump (1.65×), and Nonprofit organization (1.78×) over the country average.

04

Where do Newsweek fans live in United States?

Newsweek fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Newsweek fans also like?

Beyond Newsweek itself, the audience over-indexes on Donald Trump (1.65×), Nonprofit organization (1.78×), Trader Joe's (1.67×), and Real property (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Newsweek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newsweek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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