NordWestBahn Audience in Germany
NordWestBahn has an estimated audience of 351,057 people in Germany. 57.3% are female, 42.7% are male, average age 44.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Bremen. Top brand affinities: SV Werder Bremen, Deutsche Bahn, Nordsee, Hannover 96, Bundesliga.
The average NordWestBahn fan in Germany is 44.0 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bremen. Top brand affinities include SV Werder Bremen, Deutsche Bahn, Nordsee, with strongest over-indexing on SV Werder Bremen (6.74× the country average). Demographically, the NordWestBahn audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of NordWestBahn fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.0 |
| Estimated audience size | 351,057 |
Audience persona
The typical NordWestBahn fan in Germany is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 147,886 | 4.34× |
| Nordrhein-Westfalen | 55,201 | 0.72× |
| Bremen | 24,632 | 8.2× |
| Hamburg | 13,818 | 1.74× |
| Hessen | 4,309 | 0.16× |
| Bayern | 3,551 | 0.06× |
| Schleswig-Holstein | 2,727 | 0.22× |
| Baden-Württemberg | 2,435 | 0.05× |
| Berlin | 2,160 | 0.14× |
| Sachsen | 1,077 | 0.06× |
| Rheinland-Pfalz | 830 | 0.05× |
| Brandenburg | 766 | 0.07× |
| Mecklenburg-Vorpommern | 492 | 0.07× |
| Sachsen-Anhalt | 426 | 0.05× |
| Thüringen | 360 | 0.04× |
| Saarland | 121 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 6.74× | Sports |
| Deutsche Bahn | 2.73× | Cars & Mobility |
| Nordsee | 4.92× | Food & Beverages |
| Hannover 96 | 4.1× | Sports |
| Bundesliga | 1.74× | Sports |
| Obi (store) | 1.79× | Shopping |
| Bild | 1.6× | News |
| Edeka | 1.79× | Shopping |
| FlixBus | 2.76× | Cars & Mobility |
| Helene Fischer | 2.16× | Music & Radio |
| Schlager music | 2.31× | Music & Radio |
| Hamburger SV | 2.45× | Sports |
| Rossmann | 1.81× | Shopping |
| S.S.C. Napoli | 5.66× | Sports |
| Sportschau | 1.92× | Sports |
| Gute Zeiten, schlechte Zeiten | 2.28× | Movies & TV |
| Iron Maiden | 5.37× | Music & Radio |
| ZDF | 1.87× | Movies & TV |
| Rail transport | 3.16× | Travel & Leisure |
| Comedy club | 5.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Sustainability | BALANCE | 1.54 |
| Pet Ownership | JOY | 1.43 |
| Need for Security | CONSERVATISM | 1.3 |
| DIY Mentality | THRILL | 1.28 |
| Convenience Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.6% |
| Austria | 0.8% |
| Netherlands | 0.2% |
See NordWestBahn audiences in other countries
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (660,085)
- Eurostar (565,664)
- BOGESTRA (560,143)
Frequently asked questions
How many fans does NordWestBahn have in Germany?
NordWestBahn has an estimated audience of 351,057 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of NordWestBahn fans?
57.3% of NordWestBahn fans are female, 42.7% are male, with an average age of 44.0 years.
Which brands do NordWestBahn fans like most?
NordWestBahn fans show strongest brand affinity for SV Werder Bremen (6.74×), Deutsche Bahn (2.73×), and Nordsee (4.92×) over the country average.
Where do NordWestBahn fans live in Germany?
NordWestBahn fans in Germany are most concentrated in Niedersachsen (reach 147,886), Nordrhein-Westfalen (reach 55,201), and Bremen (reach 24,632). These three regions account for the largest share of the active audience.
What other brands do NordWestBahn fans also like?
Beyond NordWestBahn itself, the audience over-indexes on Deutsche Bahn (2.73×), Nordsee (4.92×), Hannover 96 (4.1×), and Bundesliga (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NordWestBahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.