Rascasse Audience Intelligence

NordWestBahn Target Market in Germany

A data profile of the people who buy, follow and care about NordWestBahn in Germany — modelled from more than twelve digital signal sources. NordWestBahn has an estimated audience of 348,089 people in Germany.

#10among Public transport in Germany#1987among Brand in Germany#701in Cars & Mobility

The average NordWestBahn fan in Germany is 44.0 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bremen.

Top brand affinities include SV Werder Bremen, Deutsche Bahn, Nordsee, with strongest over-indexing on SV Werder Bremen (7.14× the country average).

Demographically, the NordWestBahn audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NordWestBahn fan in Germany is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NordWestBahn profile in Germany.

Audience size
348K
in Germany
Gender
57.3%♀
42.7% male
Age
44.0
average years
Country rank
#15579
Brand in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NordWestBahn

57.3% are female, 42.7% are male, average age 44.0.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for NordWestBahn audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age44.0
Estimated audience size348,089
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the NordWestBahn audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3918%
40-4926%
50+30%
Fig. 04

Worldwide distribution

97.6%

of the worldwide NordWestBahn audience comes from Germany.

Worldwide audience distribution share by country for NordWestBahn
CountryShare
Germany97.6%
Austria0.8%
Netherlands0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NordWestBahn audience in Germany is strongest.

Fig. 05

Top regions by affinity

NordWestBahn customers by region in Germany
#RegionReachAffinity×
01Bremen~20K7.95×
02Niedersachsen~100K4.21×
03Hamburg~10K1.72×
04Nordrhein-Westfalen~50K0.66×
05Saarland~3K0.64×
06Schleswig-Holstein~5K0.43×
07Mecklenburg-Vorpommern~3K0.41×
08Thüringen~4K0.40×
09Sachsen-Anhalt~3K0.36×
10Brandenburg~3K0.30×
11Rheinland-Pfalz~5K0.27×
12Sachsen~4K0.23×
13Berlin~3K0.21×
14Hessen~5K0.20×
15Baden-Württemberg~7K0.14×
16Bayern~7K0.13×
Fig. 06

Affinity by region

Affinity by region — NordWestBahn, Germany
0.13×1.00×7.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NordWestBahn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NordWestBahn audience
#·InterestCategoryAffinity×
01NordseeFood & Beverages7.23×
02SV Werder BremenSports7.14×
03Rail transportTravel & Leisure4.65×
04Public transportCars & Mobility4.35×
05FlixBusCars & Mobility3.85×
06Hannover 96Sports3.65×
07Deutsche BahnCars & Mobility3.44×
08Hamburger SVSports2.65×
09FressnapfShopping2.26×
10Online newspaperNews2.20×
11ZDFMovies & TV2.07×
12Schlager musicMusic & Radio2.07×
13Helene FischerMusic & Radio2.05×
14Breaking newsMovies & TV1.99×
15SportschauSports1.95×
16EurowingsTravel & Leisure1.92×
17Burger KingFood & Beverages1.81×
18EdekaShopping1.76×
19DeichmannShopping1.64×
20Obi (store)Shopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NordWestBahn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NordWestBahn audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Urban LifestyleOPEN1.64×
SustainabilityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NordWestBahn audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Luxury OrientationPREMIUM0.61×
Price SensitivityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NordWestBahn's target market in Germany?

NordWestBahn's target market in Germany covers an estimated 348,089 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of NordWestBahn customers?

57.3% of the NordWestBahn audience are female, 42.7% are male, with an average age of 44.0 years.

03

Which brands do NordWestBahn fans like most?

NordWestBahn fans show strongest brand affinity for SV Werder Bremen (7.14×), Deutsche Bahn (3.44×), and Nordsee (7.23×) over the country average.

04

Where do NordWestBahn fans live in Germany?

NordWestBahn fans in Germany are most concentrated in Niedersachsen (reach ~100K), Nordrhein-Westfalen (reach ~50K), and Bremen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do NordWestBahn fans also like?

Beyond NordWestBahn itself, the audience over-indexes on Deutsche Bahn (3.44×), Nordsee (7.23×), FlixBus (3.85×), and Public transport (4.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in Germany

See NordWestBahn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NordWestBahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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