Norwegian language Audience in Germany
Norwegian language has an estimated audience of 402,244 people in Germany. 49.7% are female, 50.3% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Commercial mortgage, Home construction, Collectable, Esra Erol.
The average Norwegian language fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Commercial mortgage, Home construction, with strongest over-indexing on Dog breed (1.8× the country average). Demographically, the Norwegian language audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Norwegian language fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 44.7 |
| Estimated audience size | 402,244 |
Audience persona
The typical Norwegian language fan in Germany is balanced, around 44.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,682 | 1.1× |
| Bayern | 64,447 | 1× |
| Baden-Württemberg | 53,669 | 0.98× |
| Niedersachsen | 41,790 | 1.07× |
| Hessen | 31,002 | 1.01× |
| Sachsen | 21,203 | 1.07× |
| Berlin | 20,492 | 1.14× |
| Rheinland-Pfalz | 17,338 | 0.86× |
| Schleswig-Holstein | 16,990 | 1.18× |
| Brandenburg | 13,014 | 1.04× |
| Hamburg | 11,532 | 1.27× |
| Thüringen | 8,910 | 0.87× |
| Sachsen-Anhalt | 8,653 | 0.83× |
| Mecklenburg-Vorpommern | 7,323 | 0.95× |
| Saarland | 3,426 | 0.69× |
| Bremen | 3,222 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.8× | Pets & Animals |
| Commercial mortgage | 3.52× | Business & Career |
| Home construction | 1.63× | Home & Garden |
| Collectable | 2.46× | Kids & Family |
| Esra Erol | 8.44× | Movies & TV |
| Unique Gifts | 1.97× | Shopping |
| Product design | 2.11× | Business & Career |
| Pillow | 1.8× | Home & Garden |
| Natural rubber | 2.68× | Cars & Mobility |
| Birthday Gifts | 1.81× | Kids & Family |
| Eco Friendly Living | 3.77× | Home & Garden |
| Samanyolu Haber | 4.49× | Movies & TV |
| 12 Monkeys (TV series) | 6.27× | Movies & TV |
| Cachorro | 3.47× | Pets & Animals |
| Christmas Gift | 1.66× | Kids & Family |
| 3D printing | 2.02× | Technology & Electronics |
| Nationality | 2.52× | Politics & Society |
| Sixx | 2.69× | Movies & TV |
| Corona (band) | 2.07× | Music & Radio |
| Fat-tailed sheep | 17.63× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.13 |
| Sustainability | BALANCE | 2.11 |
| Community Orientation | OPEN | 2.03 |
| Design Affinity | PREMIUM | 2.01 |
| Sports Activity | POWER | 1.9 |
| Healthy Lifestyle | BALANCE | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Norway | 32.0% |
| Brazil | 12.6% |
| Italy | 7.2% |
See Norwegian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Norwegian language have in Germany?
Norwegian language has an estimated audience of 402,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Norwegian language fans?
49.7% of Norwegian language fans are female, 50.3% are male, with an average age of 44.7 years.
Which brands do Norwegian language fans like most?
Norwegian language fans show strongest brand affinity for Dog breed (1.8×), Commercial mortgage (3.52×), and Home construction (1.63×) over the country average.
Where do Norwegian language fans live in Germany?
Norwegian language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,682), Bayern (reach 64,447), and Baden-Württemberg (reach 53,669). These three regions account for the largest share of the active audience.
What other brands do Norwegian language fans also like?
Beyond Norwegian language itself, the audience over-indexes on Commercial mortgage (3.52×), Home construction (1.63×), Collectable (2.46×), and Esra Erol (8.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norwegian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.