Norwegian language Audience in United States

Norwegian language has an estimated audience of 409,261 people in United States. 51.5% are female, 48.5% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Norwegian language fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Norwegian language audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Norwegian language fans

Demographic split for Norwegian language audience in United States
MetricValue
Female51.5%
Male48.5%
Average age39.9
Estimated audience size409,261

Audience persona

The typical Norwegian language fan in United States is balanced, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Norwegian language in United States
RegionReachAffinity
California46,6311.04×
Texas36,4611.04×
Florida29,0091.05×
New York22,2340.97×
Illinois13,6671×
Pennsylvania13,1190.95×
Georgia12,6941.01×
North Carolina12,6391.03×
Virginia11,5881.16×
Ohio11,3220.9×
Washington10,9251.33×
Michigan10,3440.97×
New Jersey9,2270.89×
Arizona8,1810.98×
Tennessee7,8500.96×
Massachusetts7,6200.95×
Indiana7,2330.97×
Minnesota7,1241.21×
Maryland6,8730.98×
Colorado6,7731.05×
Missouri6,7481.02×
Wisconsin6,2321.01×
Oregon5,8101.24×
South Carolina5,7280.93×
Alabama4,8820.85×
Kentucky4,8740.95×
Oklahoma4,5841.01×
Utah4,2751.17×
Louisiana4,2270.8×
Connecticut3,7410.91×
Nevada3,6660.93×
Iowa3,3510.99×
Arkansas3,2500.96×
Mississippi3,0860.92×
Kansas3,0180.94×
Idaho2,0491×
Nebraska1,9400.95×
Hawaii1,7761.01×
West Virginia1,6850.88×
New Mexico1,6820.82×
New Hampshire1,5240.94×
Maine1,5031.03×
North Dakota1,2711.51×
Washington, District of Columbia1,2050.98×
Montana1,1981.05×
Rhode Island1,1610.89×
Alaska1,0871.24×
South Dakota9701.03×
Delaware8930.79×
Vermont7080.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norwegian language audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norwegian language audience
TraitClusterScore
Risk AppetiteTHRILL2.29
TraditionCONSERVATISM1.67
Need for SecurityCONSERVATISM1.58
MindfulnessBALANCE1.53
Urban LifestyleOPEN1.53
TravellingTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Norwegian language
CountryShare
Norway32.0%
Brazil12.6%
Italy7.2%

See Norwegian language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Norwegian language have in United States?

Norwegian language has an estimated audience of 409,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Norwegian language fans?

51.5% of Norwegian language fans are female, 48.5% are male, with an average age of 39.9 years.

Which brands do Norwegian language fans like most?

Norwegian language fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Norwegian language fans live in United States?

Norwegian language fans in United States are most concentrated in California (reach 46,631), Texas (reach 36,461), and Florida (reach 29,009). These three regions account for the largest share of the active audience.

What other brands do Norwegian language fans also like?

Beyond Norwegian language itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norwegian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.